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  • - Figure out who you are.

  • Don't apologize for who you are and then become even greater

  • than you naturally are at what you are.

  • ("Unstoppable" by This Is Wolff)

  • ("Doubt It" by Kyle)

  • My inbox, that form on my website that goes to De Simone,

  • the biggest thing that I want from this salesperson is not to

  • do new business for VaynerMedia the way you

  • and I think about it.

  • It's to turn the 400 to 900 requests a week we get

  • that really want some version of me.

  • They don't even know what they want into something.

  • It's time to create a CRM of everybody who asked me for

  • something, convert them into something for myself,

  • VaynerMedia or the Vayner family of millions of characters and

  • then create data.

  • I love it.

  • Well, listen I'm gonna talk to my brother and see if we can see

  • if we can figure something out that's cool,

  • fun, interesting and worthwhile for everybody.

  • - [Man] Awesome, Gary. Thank you so much.

  • - My pleasure have a great day, my man.

  • Bye-bye. I will.

  • Keep at it.

  • I will.

  • There's one fucking thing I can guarantee.

  • Everybody right now, let's go Jets.

  • Jets hat.

  • That I'm gonna keep fucking at it.

  • We close? - [Avi] Block away.

  • - Bam.

  • Nice to meet you man. You too, bro.

  • Where am I goin'?

  • - [Man 2] Eight. - Eight.

  • Hello, how are you? - [Woman] Good. How are you?

  • - [Gary] Good. I'm Gary Vaynerchuk.

  • - [Alyson] Gary? - [Gary] Yep.

  • How have you been? - [Alyson] I've been great.

  • Have you ever been to our office?

  • - [Gary] Mhmmm. I have. I have.

  • How's the podcast been going? - [Alyson] Good.

  • (inaudible)

  • - [Gary] How many have you done so far?

  • - [Alyson] I've done five or six and I've got,

  • I think I've got six more crammed in next week.

  • So we're doing, it's been tech entrepreneurs so far.

  • Next week we have Tim Armstrong's gonna do one.

  • Gonna interview Sheryl Sandberg.

  • - [Gary] That's awesome. - [Alyson] Yeah, so.

  • - [Gary] You're legit.

  • - [Alyson] It's a good group. - [Gary] Clearly.

  • It's so funny.

  • I actually think my kids are going to have a harder time

  • being successful than I was.

  • I think being born in Belarus coming here with nothing.

  • My parents working every minute, that instilled a huge

  • competitive advantage, a chip on my shoulder,

  • a work ethic that I think there's a very good reason that

  • in the American meritocracy system to the,

  • you know, by comparison.

  • There's always stuff.

  • But in capitalism or the version that we've lived through in the

  • last 50 years in America, immigrants win a lot.

  • I was a very poor student which was really unusual for

  • immigrants but I don't see education as my way out.

  • I knew that I had it and that originally started as

  • I'm a good salesman.

  • And then it was I'm a good businessman and then it was

  • I'm a good operator and now the

  • current terms is I'm a good entrepreneur.

  • So yeah, it's a DNA thing with me.

  • Even online dating.

  • I met my wife on JDate, right? In 2003.

  • - [Alyson] I didn't know it was around in 2003.

  • - Right. And when it was super like sacrilege.

  • - [Alyson] Were you the only two users?

  • - No. New York Jewish dating scene was pretty hoppin' but

  • I just remember thinking like in 10 years every single person,

  • I didn't think they'd be swiping to the right but I'm like every

  • person's gonna do this 'cause this is practical.

  • And so, people are romantic.

  • People are like well I'll never buy a tomato on the internet.

  • This is what I heard in '96.

  • I'm like, "You will."

  • 'Cause time is valuable.

  • Because other things matter more.

  • And so, I knew because I thought people would buy stuff on the

  • internet long before a lot of people thought.

  • - [Alyson] What is dinner like with Mark Zuckerberg?

  • - Well, listen, this is 2008, '09, '10.

  • That's the Mark I know.

  • I knew it.

  • Like when I tell you I knew it,

  • I wish I was video blogging back then.

  • The first dinner I had, it was interesting to me.

  • So I'm built on emotional intelligence.

  • I'm not the smartest.

  • I just know what people are gonna do.

  • So he's a tech kid and an engineer and a Harvard kid

  • so I go in thinking he's that.

  • I leave that dinner I'm like fuck,

  • this kid absolutely gets human behavior.

  • So that's when I knew, binarily, that he was gonna win.

  • 'Cause I'm like wow, he's got both.

  • He know how to build it.

  • Like I can't build stuff.

  • I'm not an engineer, it's not what I'm into.

  • I'm like but he understands what I understand.

  • That was it.

  • I mean I was just bought into him from Day One.

  • He's super smart.

  • Listen we're a funny match in the 10 or 15 times we've

  • interacted 'cause I only want to talk and

  • he only wants to listen.

  • That's why he'll probably end up with a hell of a lot more money

  • and be successful but he's extremely bright.

  • I like him a lot.

  • I think he's kind but most of all he just understands people.

  • And that's weird because people look at him as introverted and

  • quirky and all that but I don't see it.

  • And I never saw it.

  • Obviously, he's more media trained and grown into himself.

  • So I can't speak to how he rolls now 'cause I haven't spent time

  • with him but I can definitely tell you there was no confusion

  • from those initial meetings for me and I mean none.

  • - [Alyson] How do you get rid of friends who are useless to you?

  • - You know what's funny?

  • It's not useless, right?

  • This has been the one that I've been very hot on talking about

  • in the world but I've been scared of because even when you just

  • said that I was (groans) this guy's terrible.

  • - [Alyson] It's a good provocative headline.

  • - It is. I think people are keeping very negative people

  • around them and if they aspire to change their situation it's

  • imperative to audit the seven to ten people that are around you

  • and the reason I go after a friend or a parent,

  • in the details of that headline I said hey,

  • you may have to audit your mom.

  • And not that I want you to never talk to your mom again but you

  • may want to take a step back.

  • And I've done this for friends and acquaintances and it's a

  • very painful eye-opening experience to realize wait a

  • minute my dad actually doesn't want me to be successful because

  • he's not happy.

  • And, you know, whether you call it misery loves company.

  • And it's not that parents are bad people,

  • it's a human trait.

  • It's just a thing.

  • So to me the world where it's much harder to get rid of your

  • older sister forever, it might be intriguing to say hey,

  • I've had this friend who spends all their time making sure I'm

  • not going to the next level and it really came around the fact

  • of who listens to you when you complain?

  • The only groups of people that will listen to you are the

  • people that have to, your core family,

  • and your other loser friends. Right?

  • Like the other people who also want to complain about their

  • boss and yeah I thought it was actually a very good emotional,

  • not willing to be talked about,

  • non-politically correct thing to say.

  • Maybe if you got rid of one friend or spent a lot less time

  • with one friend who's a real drag and a negative force and

  • added a positive person in your office as somebody you now,

  • if you switched it from 80 days hanging with your negative

  • friend and 1 day with your office acquaintance who's super

  • positive to 4 days with your negative friend and 12 with this

  • other person, not only do I believe,

  • I've physically watched me mentor people in my

  • organizations to a totally different life on that thesis.

  • Listen, I don't hide from being an extrovert.

  • It comes natural to me.

  • I can't contain it.

  • I actually think there's plenty of negatives that

  • go along with being out there.

  • But I think whether, you know I see a lot of people who come to

  • me, introverts, "Hey Gary, I want to be like you.

  • "I want to be out there." I'm like why?

  • And they're like, I'm like, "You're crushing it being you.

  • "You need to be more you. Not a little bit of me."

  • Self-awareness. I need to run

  • and we'll do this again, I promise.

  • Self-awareness and then reverse engineer and put yourself in a

  • position to succeed.

  • Let's go, Just. We're late.

  • ("Remember Me?" by Kyle ft. Chance The Rapper)

  • How are you? - [Man 3] Good, Gary.

  • Thank you so much for doing this, man.

  • I really appreciate it. - My pleasure.

  • I mean you've got a good sales pitch.

  • It's only four minutes. - [Man 3] No worries.

  • - [Gary] I just can't explain to everybody clearer when you

  • figure out who you are and do all that, you win.

  • If you're great at painting, paint and hire a partner

  • to be your salesperson.

  • If somebody at 20 years old made me their business partner as a

  • painter, they'd be the most famous painter in the world.

  • Yet, most painters want to be

  • the salesman and businessman and

  • women as well as the painter and there's a problem.

  • 85% of painting, 90% of people that are great at painting are

  • artists and don't have the DNA to sell and vice versa.

  • All my sales friends and business friends that want to

  • start all these businesses around something creative,

  • I have bad news for you, Joel.

  • You know, you could be a great salesman but

  • your pottery sucks shit. And so that's that.

  • That's a very funny analogy for the following.

  • Figure out who you are, don't apologize for who you are and

  • then become even greater than

  • you naturally are at what you are.

  • - [Man 3] I think too many people give a shit what other

  • people think of them as well.

  • - The whole game's broken because everybody's too tied up

  • into other people's opinions.

  • I only care about my opinion of myself.

  • And I care what my mom and wife and kids and the world think,

  • just not as much as I care about the way I think myself.

  • And that's it.

  • Just that slight advantage and I think most of you care more what

  • other people think than what you think about yourself and/or

  • you actually don't feel good about yourself, right?

  • The thing that made me smile, when you just introduced me you

  • said I'm one of the most motivational people in the

  • world, and everybody I know that's met him

  • said he's the nicest guy.

  • There's no comparison to the better feeling that people that

  • have actually gotten to know me say that versus millions,

  • hundreds of thousands, tens of thousands

  • thinking I'm the coolest.

  • And that's it. I mean, that's it.

  • And that's why it's easy for me to feel good about myself.

  • Right?

  • And so, I think a lot of people need to start with themselves.

  • Maybe the reason they don't have more confidence in themselves or

  • care about their opinion about themselves versus others is

  • 'cause they know they're doing things they don't like.

  • So they need to work on that.

  • I get offered and emailed 5,000 different

  • requests for podcasts

  • and shows and what I think my friend here,

  • let's see his name, Evan.

  • Beau, I'm sorry.

  • Evan Carmichael introduced me to Beau.

  • What Beau has figured out is time is the asset and so if you

  • want Kevin Hart or The Rock or

  • Beyonce or Ja Rule or Richard Branson

  • or Tony Hsieh or Sheryl Sandberg on your podcast

  • maybe you should start the 120 second podcast.

  • And then you got to be creative and try to figure out how you

  • get, maybe you create the one question video show.

  • That's it. The whole show's one question.

  • Promise you, a lot of people you want as guests if they see in

  • the headline, I just need four minutes of your time for the one

  • question show, a lot more are gonna say yes than can you be on

  • my podcast for an hour and a half.

  • What's going on with this shit traffic?

  • - [Avi] I know, we got 15 minutes.

  • ("Remember Me?" by Kyle ft. Chance The Rapper)

  • - [Man 4] You live? - We're live-ish.

  • Ish.

  • Hi, how are you? Yeah, that'd be great.

  • Thank you. How are you? - Hey.

  • - [Gary] Such a pleasure. - [Amanda] Nice to see you.

  • So I'm a traditional television producer and

  • I'm dying to get into digital.

  • I feel like it's time to shake it up,

  • go for something I don't really know.

  • I'm kind of ready to take the risk--

  • - And see what's happening in the world?

  • - [Amanda] To see what's happening.

  • - Yeah.

  • - [Amanda] So I was wondering if you looked at my resume.

  • - I haven't but that's--

  • - [Amanda] I have it with me if you want.

  • - Talk it through, give me, I'm more audio anyway.

  • - [Amanda] Okay.

  • - [Gary] Context it up for me.

  • Hulu and Amazon and Netflix are the preview.

  • There'll be more players. - [Amanda] Right.

  • - I mean I'm gonna be on Apple's,

  • one of Apple's new original shows.

  • There's a lot going on. - [Amanda] Yeah.

  • - I actually think this is very similar to publishing.

  • - [Amanda] Mhmmm.

  • - Remember like eight, nine years ago everyone's like if

  • I'm a newspaper journalist, I'm dead.

  • - [Amanda] Yeah.

  • - You're not dead, you're just gonna work at different places.

  • - [Amanda] Right.

  • - So, I think you could fit anywhere.

  • I think the bigger thing that I can help you with is not

  • necessarily anything other than

  • four to five to seven people to meet.

  • - [Amanda] Yeah.

  • - That can give you the speeding up.

  • I mean I think the one thing you'll have to kind of wrap your

  • head around is I don't know how fluffy or comfortable the

  • budgets of the traditional TV world were or are or

  • the people you've worked with.

  • I think that's usually the biggest thing that people

  • struggle with when there's a landscape change is that usually

  • when there's a big landscape change which is absolutely going

  • to happen with television. - [Amanda] Yeah.

  • - You're coming from an end of an era which means it's the

  • fattest and kind of most manifested

  • of the overhead

  • that it takes to do it.

  • And then you go into the new world.

  • And then the new world becomes the old world.

  • - [Amanda] Right, right. - You know?

  • Cable when it was first produced was--

  • - [Amanda] Right, yeah. - You know.

  • Let me give you a really good piece of advice.

  • If you are not on Snapchat, you should get on.

  • - [Amanda] Okay.

  • - And you should, you're not on it?

  • - [Amanda] I'm not on it. - Good.

  • Let me show you something that I want you,

  • that's very important to the 15 year part of your career.

  • - Okay.

  • - Maybe not tomorrow but definitely

  • in 36 months this world is very real.

  • Which is, you're not gonna understand this,

  • Snapchat's the hardest to understand.

  • - I know. I've heard it's pretty hard.

  • - But then you're gonna Google how do I use Snapchat?

  • - Yeah.

  • - You're gonna download it and in a day you'll get it.

  • - Yeah.

  • - There's a part where they call discovery

  • where their media is done. - Yeah.

  • - In here you have to see how

  • Bazaar is producing.

  • You have to see what's happening both in video--

  • - Gotcha.

  • - and audio form because this is where the world's going.

  • - Yeah.

  • - You have to understand this. - Have to understand that, yeah.

  • - If you don't, you're basically

  • making radio content for the television.

  • - Right, right, right.

  • Thanks. - [Gary] Such a pleasure.

  • - [Amanda] You too. - Yeah, have a great day.

  • ("Remember Me?" by Kyle ft. Chance The Rapper)

  • (crosstalk) Maximize our time, yeah.

  • - Good afternoon, Gary.

  • - Good afternoon. How are you?

  • - [Man 4] Good, good. - Good to see ya.

  • How are you? - How are you, buddy?

  • Big day. - Big day for us.

  • Let me know if you can make it.

  • What?

  • Why are you able to get me the new episode

  • so quick and DRock takes so long?

  • Could be a quality thing.

  • Maybe DRock's are really good and yours are like mailed in.

  • - You to hold your passport like that and take a photo.

  • I think Tyler has your passport. - Is that true?

  • To prove who I am or whatever? - [Sid] Yeah.

  • It's basically how they get verified.

  • - Got it, okay.

  • - Trying to get you verified on (inaudible).

  • Verified on Weibo so you can

  • make IG story-like stuff on Weibo.

  • - I sent you and Tyler an email. - Yep. Got it.

  • - Got it.

  • - [Gary on phone] You will win but you are upset that somebody

  • else's grandpappy got them ahead of you,

  • then you're gonna lose.

  • Everybody started ahead of me.

  • I'm just catching up.

  • - (chuckles) That's the best.

  • - [Tyler] Share Bear's the best thing ever.

  • - [Man 5] So essentially a question of really going to be

  • related to Jerome. - Perfect.

  • - [Man 5] How'd you meet? - Yeah, I'm ready.

  • I'm ready. I don't need to know anything.

  • I'm ready to go.

  • I was speaking in Toronto in a conference and went to Q&A and

  • Jerome raised his hand and said, "If I beat you in rock,

  • "paper, scissors can I come to New York and

  • "have coffee with you?" And I said, "Sure."

  • Came on stage, he beat me in rock, paper, scissors.

  • I met him in New York.

  • Couple of months later he comes

  • to New York for a 10 minute coffee.

  • I was hoping to get out of there in eight minutes.

  • Two hours later, I'm asking Jerome to come with me to

  • Los Angeles two days later to

  • spend some time with me.

  • What ended up happening was Jerome started talking about

  • what he believed was happening on Vine

  • and with Vine influencers.

  • I had lived through that with YouTube and Twitter.

  • I believed him and we decided literally that night to start a

  • partnership around this amazing world of influencers on Vine.

  • - [Man 5] And that story that he has that he was kind of

  • homeless, super hard in New York and things like that.

  • In fact he met you very quickly.

  • - He met me right away but to his credit it was very hard.

  • He lived in, he literally slept in our office.

  • You know our business didn't have any money yet.

  • And he wasn't making money from

  • brands so Jerome's struggle was real.

  • Yes, he met me and yes I had a business and I could've paid him

  • more but he wanted to earn on his own merit and we're building

  • a business together and so he kept it very humble

  • and he grinded.

  • And there was many nights that people would email me and say

  • there's a man sleeping in our office.

  • That was Jerome Jarre.

  • We're in New York City at VaynerMedia headquarters.

  • 750 employees here and we're a advertising agency that focuses

  • on social media and digital media.

  • Your welcome.

  • ("Really? Yeah!" by Kyle)

  • No, let me show you around.

  • 30 days, in 30 days or so 30 minutes with him

  • and his two boys, alright?

  • Right, how do you amplify?

  • Let's have a meeting.

  • I know what to do. I know what to do.

  • Love ya, good to see ya.

  • Good to see ya. Smell good, bro.

  • Old friends, fun.

  • Life is good, man. Busy.

  • I am, I don't know, you tell me.

  • To be very frank, this is probably ends up being

  • a huge win.

  • I'm committed to whatever it takes to make everybody feel

  • delicious on your end.

  • That's number one and then, number two,

  • it will then force a conversation on two fronts.

  • One, getting us aligned on some of these things on Facebook

  • world where all the action is.

  • There's so much good happening.

  • But it also then leads in to optimizing creative which is

  • something I want to do a little bit more of so we'll open up

  • that can of worms as well.

  • Yep, I understand.

  • Cool, alright, I'm really behind.

  • I'll start digging even further.

  • I love you too. I'll give you any updates

  • along the way before the summit, okay?

  • Okay, talk to you, bye-bye.

  • ("View From Hollywood" by Kyle)

  • You know what would be amazing?

  • A video and then there's somebody over here,

  • you're watching and over here and goes,

  • "If you see this and go to this URL,

  • "we'll give you," what if you gave away 1,000 something but

  • only the people that moved and saw the information.

  • - [Man 6] Yeah. - Because then the press picks.

  • Then everybody goes, "No, no, you have to turn to get."

  • Then people will start understanding the game.

  • - [Man 6] It's interesting because--

  • - That's where you need.

  • You need a piece of content that not only brings enormous

  • awareness that you're the leader but teaches people what to do.

  • - [Man 6] I get to watch a movie on a giant screen.

  • - [Gary] I got it. Time to go?

  • - [Tyler] Yep. - Okay.

  • I want to do another wine dinner ASAP,

  • like we did the other day.

  • - [Tyler] Like the smaller ones?

  • - Yeah, you know how we did eight people?

  • - [Tyler] Yeah.

  • - And there's two people I want.

  • I want him and I want Jaclyn (censored) who's in my--

  • - [Tyler] Yeah.

  • - Can you email both of them and

  • see if they're around in three to four weeks?

  • Pick a day, cancel something 'cause I feel like I'm locked in

  • pretty hard so give me some options.

  • And let's do another wine.

  • I'm starting to do these little wine dinners,

  • introducing friends.

  • You just came here, I think it'd be good for you.

  • ("Keep It Real" by Kyle)

  • Nice to meet you, man. You look great.

  • - I watch all your videos. You're great, man.

  • - Thank you. - (inaudible)

  • - That's awesome, man.

  • Thank you. Real pleasure to meet you.

  • - Thank you so much for supporting my music.

  • - Yes, yes, yes. I know it.

  • - That was crazy. My heart was beating.

  • I made it, right? - Yeah, we made it.

  • We made it. My pleasure.

  • - My photographer.

  • - Matt, nice to meet you, man.

  • Thank you, brother.

  • Picture, sure.

  • Thank you.

  • - [DRock] We need new audio for a podcast.

  • - [Gary] Yeah, let me do this.

  • I'm 30 minutes late. See ya.

  • Let me give you one massively good piece of advice,

  • I will always say no when I'm being told to do something.

  • Always, always, it's how you guys have

  • how you've not picked up.

  • You've picked up on every single thing except.

  • What's that?

  • - [Man 7] Can you lower my salary?

  • - Yes.

  • ("Keep It Real" by Kyle)

  • So, we're done.

  • That was it, right?

  • That's it?

  • That's a wrap?

- Figure out who you are.

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