B1 Intermediate UK 22019 Folder Collection
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Most Fairtrade products are physically traceable.
That means we know, for example, where this banana comes from,
and which farmers or workers benefit from the Fairtrade minimum price or premium.
Some products are produced under a system called "mass balance."
That means that even though each individual orange in this juice can't be traced,
the orange farmers still get all the same Fairtrade benefits.
Take Maria, an orange farmer.
She's a member of a Fairtrade cooperative, which doesn't have its own processing plant.
So she's dependent on an external factory.
If Fairtrade required every single orange to be traceable,
the factory would have to stop the processing of all other oranges in order to process only Maria's oranges.
But this would be much more expensive and therefore only possible with large amounts.
That's why Fairtrade allows mass balance in such cases.
This way, Maria's oranges can be included in the ongoing manufacturing process,
where her Fairtrade oranges are mixed with other conventional oranges.
Fairtrade carefully tracks how many oranges Maria has produced and how much juice is made from them.
Only the corresponding amount of juice can be sold with the Fairtrade mark.
According to the exact volume she produces, Maria gets all the benefits of Fairtrade,
including stable minimum prices, and the Fairtrade premium for the community projects.
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Fairtrade and Traceability - How does it work?

22019 Folder Collection
Colleen Jao published on April 17, 2017
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