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Two weeks ago I was in my studio in Paris,
and the phone rang and I heard,
"Hey, JR,
you won the TED Prize 2011.
You have to make a wish to save the world."
I was lost.
I couldn't save the world; nobody can.
The world is fucked up.
Come on, you have dictators ruling the world,
population is growing by millions,
there's no more fish in the sea,
the North Pole is melting,
and as the last TED Prize winner said,
we're all becoming fat.
(Laughter)
Except maybe French people.
Whatever.
So I called back
and I told her,
"Look, Amy,
tell the TED guys I just won't show up.
I can't do anything to save the world."
She said, "Hey, JR,
your wish is not to save the world, but to change the world."
"Oh, all right."
(Laughter)
"That's cool."
I mean, technology, politics, business
do change the world --
not always in a good way, but they do.
What about art?
Could art change the world?
I started when I was 15 years old.
And at that time, I was not thinking about changing the world;
I was doing graffiti --
writing my name everywhere,
using the city as a canvas.
I was going in the tunnels of Paris,
on the rooftops with my friends.
Each trip was an excursion,
was an adventure.
It was like leaving our mark on society,
to say, "I was here," on the top of a building.
So when I found a cheap camera on the subway,
I started documenting those adventures with my friends
and gave them back as photocopies --
really small photos just that size.
That's how, at 17 years old,
I started pasting them.
And I did my first expo de rue,
which means sidewalk gallery.
And I framed it with color
so you would not confuse it with advertising.
I mean, the city's the best gallery I could imagine.
I would never have to make a book and then present it to a gallery
and let them decide
if my work was nice enough to show it to people.
I would control it directly with the public
in the streets.
So that's Paris.
I would change --
depending on the places I would go --
the title of the exhibition.
That's on the Champs-Elysees.
I was quite proud of that one.
Because I was just 18
and I was just up there on the top of the Champs-Elysees.
Then when the photo left,
the frame was still there.
(Laughter)
November 2005:
the streets are burning.
A large wave of riots
had broken into the first projects of Paris.
Everyone was glued to the TV,
watching disturbing, frightening images
taken from the edge of the neighborhood.
I mean, these kids, without control,
throwing Molotov cocktails,
attacking the cops and the firemen,
looting everything they could in the shops.
These were criminals, crooks, dangerous
destroying their own environment.
And then I saw it -- could it be possible? --
my photo on a wall
revealed by a burning car --
a pasting I'd done a year earlier --
an illegal one -- still there.
I mean, these were the faces of my friends.
I know those guys.
All of them are not angels,
but they're not monsters either.
So it was kind of weird to see
those images and those eyes stare back at me through a television.
So I went back there
with a 28 mm lens.
It was the only one I had at that time.
But with that lens,
you have to be as close as 10 inches from the person.
So you can do it only with their trust.
So I took four portraits of people from Le Bosquet.
They were making scary faces
to play the caricature of themselves.
And then I pasted huge posters everywhere
in the bourgeois area of Paris
with the name, age, even building number
of these guys.
A year later,
the exhibition was displayed in front of the city hall of Paris.
And we go from took images,
who've been stolen and distorted by the media,
who's now proudly taking over his own image.
That's where I realized
the power of paper and glue.
So could art change the world?
A year later,
I was listening to all the noise
about the Middle East conflict.
I mean, at that time, trust me,
they were only referring to the Israeli and Palestinian conflict.
So with my friend Marco,
we decided to go there
and see who are the real Palestinians and who are the real Israelis.
Are they so different?
When we got there, we just went in the street,
started talking with people everywhere,
and we realized that things were a bit different
from the rhetoric we heard in the media.
So we decided to take portraits
of Palestinians and Israelis
doing the same jobs --
taxi-driver, lawyer, cooks.
Asked them to make a face as a sign of commitment.
Not a smile -- that really doesn't tell
about who you are and what you feel.
They all accepted
to be pasted next to the other.
I decided to paste
in eight Israeli and Palestinian cities
and on both sides of the wall.
We launched the biggest illegal art exhibition ever.
We called the project Face 2 Face.
The experts said, "No way.
The people will not accept.
The army will shoot you, and Hamas will kidnap you."
We said, "Okay, let's try and push as far as we can."
I love the way people will ask me,
"How big will my photo be?"
"It will be as big as your house."
When we did the wall, we did the Palestinian side.
So we arrived with just our ladders
and we realized that they were not high enough.
And so Palestinians guys say,
"Calm down. No wait. I'm going to find you a solution."
So he went to the Church of Nativity
and brought back an old ladder
that was so old that it could have seen Jesus being born.
(Laughter)
We did Face 2 Face with only six friends,
two ladders, two brushes,
a rented car, a camera
and 20,000 sq. ft. of paper.
We had all sorts of help
from all walks of life.
Okay, for example, that's Palestine.
We're in Ramallah right now.
We're pasting portraits --
so both portraits in the streets in a crowded market.
People come around us and start asking,
"What are you doing here?"
"Oh, we're actually doing an art project
and we are placing an Israeli and a Palestinian doing the same job.
And those ones are actually two taxi-drivers."
And then there was always a silence.
"You mean you're pasting an Israeli face --
doing a face right here?"
"Well, yeah, yeah, that's part of the project."
And I would always leave that moment,