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  • Have you ever wondered how to have more people find your website? One of the best ways to

  • do this is through what’s called search engine optimization or SEO for short.

  • SEO stands for search Engine optimization, good SEO means Google likes you. You might

  • even show up on the first page when people search for something related to your site.

  • Now there are a lot of good search engines out there. But about 83 percent of people

  • worldwide use Google. If you are dominating Google, you are probably

  • dominating everything else and don’t forget YouTube is the second most search site on

  • the web Search engines like Google and Bing are the

  • librarians of the internet. Their systems collect information about every page on the

  • web. So that they can help people find exactly what they are looking for, and every search

  • engine has a secret recipes called an algorithm, for turning all that information into useful

  • search results. Stuff like content freshness, age of your

  • site, quality of content, even how fast your site runs.

  • In 1996, two Stanford PhD students notice while they were researching academic papers

  • that sources that contained a lot of keywords, didn’t necessarily mean they are more relevant.

  • What matter a lot more was whether those papers were cited often by other papers? So they

  • applied the citation concept to web search. They suggested websites that were backlinked

  • a lot, that is to say were referred to often by other websites were more likely to be relevant;

  • that how Google was born. With the idea that the more links to the page,

  • the better the content must be. Search engines care about reputation, sites

  • with a consistence record of fresh engaging content and growing numbers of quality links

  • may be considered rising stars and do well in search rankings.

  • SEO is all about attention to detail. It’s not hard, but you need to do all the little

  • things right to get the result you want. Let’s take a look at a search page, we will search

  • sexy costume, which is a competitive industry for SEO especially during Halloween, plus

  • not terrible to look at either. The first thing you need to know is that people pay

  • for some of these results. The stuff you see at the top of the page and sometimes on the

  • side bar are paid results. Every time you click on this stuff, the owner pays a cost

  • per click. But this is the section most people care about.

  • It is the actual results list, which is just the list of website that is most likely to

  • contain what you are looking for. And you will notice, this is just the first result

  • page, you can click down there for more. Now here is the important part that most people

  • just don’t know; over 94 percent of people that use Google only click result on this

  • first page. If they don’t find what they are looking for, they usually don’t bother

  • to click on the subsequent results page. Instead they typically prefer to just adjust the search

  • terms and start from scratch. This is why optimizing your website for search engines

  • or doing SEO is so important. When people search for something that is relevant to them,

  • and they see your website in their search results, they are gonna click and visit your

  • page. And these aren’t just any visitors; these are people that are looking for exactly

  • what you offer, so of anyone they are the most likely to convert into customers, subscribers,

  • etc. If your content is already great and nobody

  • is finding it, there are few things you can do to make your site more Google friendly.

  • If it isn’t on the first page, it almost like your website doesn’t exist. SEO is

  • super important because it helps you move to the top of relevant search results, and

  • since almost everyone relies heavily on search engines to find anything online, SEO is the

  • most effective way to increase traffic to your site.

  • Take our hand and we will be your guide. The sooner you start, the sooner you move

  • up the results ladder. May the SEO force be with you.

Have you ever wondered how to have more people find your website? One of the best ways to

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