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  • There's so many places to get good information now and I think that news

  • organizations have changed. One of the problems for journalists is how do we

  • stand out? How do we get our journalism and good journalism to float to the top?

  • Journalists who really excel at twitter are those who recognize that it's not just a promotional platform

  • but really as a global conversation. News is constant, it's

  • a never-ending flow. It has no beginning. It has no end. We have to break out of this idea

  • that news is a once a day product.

  • We have to get out of this idea. All we do is make content

  • in the form

  • of articles. We can do much more than that. Instead, we have to think of journalism

  • as an ecosystem.

  • When twitter came along,

  • journalists got it pretty quickly.

  • And they understood, first, that it was a vehicle for self-promotion. Then they started to realize

  • that they could use twitter to report and say, well this is what I know, what do you know?

  • What do you want to know?

  • Who should I talk to? It became a mechanism for collaboration and now, suddenly,

  • they had a voice. If you look at Andy Carvin

  • in the Arab Spring. The flow of information in the arab spring was going on without a

  • mediator. Andy saw that and he

  • added journalistic value to it. He debunked rumors, he asked people to

  • crowd source with him and translate videos. He added context and so on and so on and so on.

  • We're still assuming that journalism is about making a product

  • and I think it's more about performing a service. And we, as journalists, have to ask

  • when and how we add value to that.

  • In the beginning, a lot of journalists saw twitter as a threat. They were like, "Oh there's

  • this huge source of information. Am I gonna get put out of a job? Is twitter

  • gonna take over?"

  • and really twitter and journalism go hand in hand. Twitter is a source of

  • information. Because twitter doesn't have any sort of editorial staff and there's

  • no filter it has a very different role from what journalists have, which is to be that

  • filter. Journalists are great at analyzing information and synthesizing what does

  • that mean in historical context.

  • Now news is a twenty four-hour cycle. That means they need to be on top of the news.

  • You really have to start developing the story as it's going along. The great thing about twitter is

  • that it is self-correcting. In the past, you would have maybe one or two sources confirming

  • something, now you have a global resource that can help you fact check your process.

  • It really is an ecosystem of news.

  • So, the journalists shouldn't see twitter as a threat,

  • they should see it as a helping hand on the road towards creating better news.

  • We need journalists because, on social media, if we keep surrounding ourselves

  • around like minded voices and our friends and our family, that's going to be all the

  • information we get. And

  • that kind of shapes your worldview based on your social media connections. Social

  • media, it's useful in a number of ways for journalists but you have to worry about

  • not having certain editors saying this is important and this is not important.

  • If the people truly have the

  • power over what is news and what is not, that's gonna be

  • very different landscape. People, in general, are interested in things like

  • celebrities and

  • things that are funny. They're interested in what's going on right here in the United

  • States but maybe not as much in the world. It's almost scary how often we're seeing

  • roundups now: this is what people are saying on twitter, this is what people are saying

  • on facebook and, I have to ask this question though, is it actually news worthy? Another thing we

  • forget that's really important is that there are a lot of people who are not on

  • facebook and twitter

  • and their voices are not being heard. So, I think, for a journalist, the important

  • thing is that we filter through all the noise and surface the most important

  • things.

  • If you worked in a news room twenty years ago, most people consumed information

  • and they consumed the information that you produced, if they consumed information at all.

  • I think, all of a sudden, journalists are kind of face to face with the fact lots

  • of people are speaking all at once. There isn't just one way to be a journalist anymore

  • and the one advantage that younger generations have over older generations

  • is not that they know more, it's simply that they have less to unlearn. Determining the

  • veracity of something on twitter is obviously a lot different than determining

  • whether a government official is telling you something that's true or not. It's hard

  • to change your habits after you've had them for a while.

  • So, I think that we tend to mythologize how good news reporting

  • used to be in the

  • past and

  • that's not entirely how it was. So we need to keep that in mind. There isn't always a golden age

  • and sometimes we can hurt ourselves by imagining that there was.

  • In journalism there are isolated pockets of people who

  • have stories to tell. Twitter really enables them to rise to the top. There

  • are so many voices out there and we need somebody to say this is factual information

  • or this is what you need to know.

  • I don't know if news organizations can

  • honestly make the argument that we're sort of the best anymore.

  • It's not about having professional journalists and citizen journalists and

  • paid people and unpaid people. Acts of journalism can be performed by anyone.

There's so many places to get good information now and I think that news

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