Let's talk about...

I'm gonna retrieve that later.

(upbeat music)

- Hi, my name is Dario Smith.

I am a men's personal stylist.

- I was just asked to describe my style

and I don't think I have a good descriptor.

Uh, Target.

- Keith dresses like if Lurch from the Addams Family

got lost in Old Navy.

- Keith has like four blue button downs,

that he wears constantly.

Like Doug Funny's closet, you open it up

and it's just the same shirt.

- I like blue squares so like,

lots of little blue squares.

A few big blue squares.

Really big into blue squares.

- He almost looks like one big swatch of blue.

Blue shoes, blue jeans, blue button down.

- Keith also always wears the same shoes.

It's like every day, same blue shoes.

- Having clothes for different things

was never something that I did.

I slept in the clothes that I wore that day.

That's just how I grew up.

- I think I have a pretty good fashion sense.

It's getting better.

- Zach, is a little like an old cat lady

trapped in a teenage boys body.

- Half the time I look at him, I'm like,

"How's this appropriate clothes for the workplace?"

- I like to allow at least one item in what I'm wearing,

express a sense of colorful personality.

- Even though I love his undershirts,

I don't think it's necessarily the sexiest thing

you can wear when you're a single guy at a bar.

- [Zach] One thing I think I struggle with is,

how to mix and match.

- Zach is little all over the place.

Sometimes he looks really cool.

Sometimes he looks like a child.

- I basically just allow the women in my life

to dress me.

- I've never had a stylist.

Basically I've had the same haircut.

Same kind of style my entire life.

- Ned's fashion is Steve Carrell,

in the 40 Year Old Virgin.

- He's preppy, casual, white guy.

- I typically like to keep things conservative.

- I think he likes to have a level of professionalism.

So, he's very muted.

- I wear Polo shirts almost every day.

But I guess that's not good enough.

- I feel like Ned is very close to looking like

a dad before he becomes a dad.

- I get uncomfortable if I wear super flashy

or edgy things because I'm like,

"Who does that?"

Well, Eugene does that.

- I like to think that I take risks.

Overall I would say I'm a conscientious dresser.

- Eugene has a great sense of how to marry his

personality into different styles.

- Future sex space ninja.

What does Eugene not wear?

- He wears everything from sweatpants

to a full on suit.

- We'll talk about what we're wearing

and we all agree on a casual look

and he shows up in a fucking suit.

- If Eugene was a Spice Girl, he'd be Posh.

- I'm just excited to see what part of my

personality I have yet to explore,

through wardrobe.

- I first start with a consultation.

What would you like your clothes to convey about you?

- Oh man.

Is that the question you're answering when you put

on clothes in the morning?

- Yes.

- That I have my shit together.

The opposite of a hot mess.

- That I have a sense of adventure.

- That I'm nice, funny, personable.

But also simple.

- I would love for people to think that I'm cool

based on the way I dress.

- Who would you say is your style icon?

- (exhales deeply) I don't know.

I have so many.

- (exhales deeply) Yeah.

- David Bowie.

- Oh gosh.

- Will Smith from Fresh Prince.

- (stammers) I can't think, I don't know.

- My mom.

- Or the first person that comes to your mind

when you think of a well dressed guy.

- Eugene. (laughter)

- What would you consider an insecurity of yours

when shopping?

- Have to look at the sizes and then look at the style.

Rather than look at the style

and then find one in my size.

So, I feel like beat down by shopping.

- Honestly, I think a lot of it just comes down to

confidence and I'm put together and I'm fine

but I don't think that my outfit is sexy.

- The first thing people saw when I was growing up

was Asian.

There were a lot of negative stereotypes.

What my mother could control about how people perceived us

was through fashion.

- My biggest insecurity is that I don't like wearing

things that are outside the box too much.

Honestly, Dario most of the items in my closet I don't like.

- How about we go look at your closet now then?

- How 'bout it?

- [Dario] We then go through a closet purge.

- So, you wanna see my closet?

- Yeah, let's see what we got here.

- These are all of my clothes

but these are the ones that I wear exclusively.

- The bulk of what I wear, day to day,

is this.

It all matches. (laughs)

- I would love to see what you consider pieces

that you've purchased that you've yet to wear.

- Oh, wow.

- Is the shit that you throw up here,

shit that you wear?

- No, never.

- I sometimes wear that one.

Damn it Dario!

This is not fun!

- Let's see your sock collection.

So, we're gonna take all of your white socks

and dispose.

- What, what?

- We do have a video from your fiancee.

- I would love for Keith to get more of a professional

looking everyday outfit.

He'll have a button down that he really likes

but then the has a super old belt.

And dirty gym shoes.

- You can definitely have a few more options

that help these colors pop.

So, you're not so blue all the time.

- And I want him to think he looks cute.

Because I think he is.

- I think you're a really fun guy.

I think your clothes don't quite portray that yet.

- If I find a shirt that I like, I just buy two of them.

Monday, Tuesday, Wednesday...

- When we go out, he'll wear like a blazer

but I have to really encourage him to wear a blazer.

- Let's move to your suiting.

- My favorite suit, this dark blue one.

Matched with this pink shirt.

- He doesn't go shopping

and he just needs more clothing,

so that your suits don't feel like a really special thing.

- Do you ever add a pocket square to this outfit?

- No. No.

I almost laughed out loud when you said

pocket square.

- I just think a lot of the time I just end up

going back to what I know works.

I mean today is a classic example.

I didn't want to think about my outfit.

- Do you feel like you sometimes

just throw things together?

- By your tone, I think you think I do. (laughter)

- Why does your outfit now work?

- Fuck Dario, that's a good question.

All right, so my basic is just like,

making sure things don't clash.

- What would be your version of clashing?

- The outfit you told me that worked.

- That would be clashing?

Why would that be clashing?

- These are both kind of red.

- Do you think your hat clashes with your outfit?

- No.

- Why?

- Because I think that...

- I think you have a lot of great options.

It's just a matter of pairing those to where

they're most effective.

To helping get dressed a little faster

and a little easier in the morning,

is having a bit of rhyme and reason

to your wardrobe.

- Yeah, this drawer's a nightmare.

It takes me forever to find a matching sock.

- Here I have the underwear.

Here I have ankle socks.

Here I have workout socks.

And over here are all my dress socks.

There are definitely items I've bought

that I don't wear often

because I'm maybe a little self conscious

about it being too, editorial looking.

A lot of people, maybe have had the fortune,

of kind of going through life not necessarily thinking

about how they look.

So, every choice I make with clothes has led to this point

of seeming like a confident person.

- Your confidence is pretty much what sells your outfit.

Your outfit doesn't sell your confidence.

- I'm ready though, to see how I look like

in something that's not safely fashionable.

- Something more avant garde

and a little bit more androgynous.

- Yeah, that would be totally new to me.

- So, I think we've thrown out about half

of your closet now.

- Yeah.

- I would say we start shopping.

Don't worry you're in my hands.

I promise I'll take care of you.

- Okay. - [Dario] Pinky swear.

- Pinky swear.

I love it.

- From the closet purge and consultation,

I was able to develop a look

that I felt they were confident in.

But a more stylish version of themselves.

Fashion is an art form.

Dealing with apparel, your style,

is how you marry that fashion

with your personality.

(men cheer)

- Look at that dapper man.

He looks like more powerful when he walks.

- [Ned] Keith never wears sweaters.

- [Zach] Where did these shoes come from?

Those socks are not white.

- I'd let you marry my daughter.

- I love that jacket.

- [Eugene] That suit jacket is basically his shirt elevated.

- [Zach] Yeah. - [Ned] That's right.

- He actually looks like a host now.

- [Ned] Bob Barker me all over.

- [Eugene] He looks like a Ken doll.

- I'd dress you up and put you in my dream house.

- Okay. - [Eugene] Yeah.

(upbeat music)

- What!?

(men cheer and laugh)

Damn Zach!

- [Keith] It's all he's ever dreamed of.

- I want these clothes.

He doesn't look single as fuck,

he looks hot as fuck!

- [Eugene] I've never seen Zach look that hard.

- [Ned] Like I'm a little intimidated.

- Oh yeah, I wouldn't talk to him.

He's too cool for me. (laughs)

- He's too cool for me.

- [Eugene] I've never see Zach in anything

but the same glasses.

- [Ned] He's the bad boy.

- [Eugene and Keith] He's the bad boy!