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  • UCATION IS THE KEY TO THE AMERICAN DREAM.

  • (man) BUT TODAY, SOMETHING'S WRONG.

  • 'T READ, PERIOD.

  • (mVIVE?

  • DRIVEN. 'T READ, PERIOD.

  • (man 4) YOU KNOW, I GOT SWALLOWED UP.

  • POWERFUL FORCES ARE DRIVING HIGHER EDUCATION

  • IN NEW DIRECTIONS.

  • I'M JOHN MERROW.

  • WHAT WE'RE GOING TO SHOW YOU, BOTH GOOD AND BAD,

  • ABOUT COLLEGES AND I'UNIVERSITIESW.

  • CAN BE FOUND ON VIRTUALLY EVERY CAMPUS IN AMERICA.

  • THIS PROGRAM IS PROVIDED BY: ABOUT COLLEGES AND I'UNIVERSITIESW.

  • ADDITIONAL SUPPORT WAS PROVIDED BY:

  • WITH ADDED BY:

  • (John Merrow) GMILLIONS EVERY FALL.

  • (Female Student) IT'S REALLY EXCITING

  • BECAUSE I'VE BEEN LOOKING FORWARD TO THIS FOR A LONG TIME.

  • SO, I'M JUST GLAD TO FINALLY BE HERE, MOVING IN.

  • (John Merrow) MORE THAN 14 MILLION UNDERGRADUATES

  • AT 4,200 COLLEGES, FOLLOWING A DREAM.

  • IT'S STILL NOT ONLY A WAY UP FOR SOME PEOPLE,

  • G SURE THAT YOU'VE BEEN STAMPED BY SOCIETY

  • FOR FUTURE SUCCESS.

  • PARTLY A RITUAL, YOU'VE BA TRANSITION.Y SOCIETY

  • IT'S ALSO A WAY OF PEOPLE

  • BEGINNING TO MOVE OUT OF THE FAMILY.

  • SO THERE'S STILL A PRETTY POSITIVE SENSE OF IT

  • AS PART OF THE AMERICAN DREAM.

  • IT'S ABOUT BUILDING CONFIDENCE,

  • ILDINGRT OF THE AMERICAN DREAM. YOUR COMMUNICATION SKILLS,

  • LEARNING TO WORK WITH PEOPLE,

  • (student) I'M REALLY EXCITED,

  • A LITTLE BIT NERVOUS SINCE WE JUST GOT HERE AND STUFF,

  • THE WHOLE COLLEGE EXPERIENCE AND EVERYTHING.

  • (woman) A VERY FEW YEARS AGO

  • IT WAS POSH SCHOOL

  • ANSUSTAIN A FAMILY,

  • AND EVEN SUSTAIN A MIDDLE CLASS STANDARD OF LIVING

  • THOSE DAYS ARE OVER.

  • NEVER AGAIN WILL NECESSITY FOR ANY INDIVIDUAL E

  • TO ENTER AND STAY IN THE AMERICAN MIDDLE CLASS.

  • [bells chiming]

  • (John Merrow) BUT EVEN WITH COLLEGE A NECESSITY,

  • THERE ARE WARNING SIGNS

  • THAT ALL IS NOT WELL IN HIGHER EDUCATION.

  • dogs]HERE ARE WARNING SIGNS

  • BUT TODAY 39% OF STUDENTS ADMIT TO BINGE DRINKING.

  • (man) OWWWW!

  • THAT WAS WEAK.

  • I WANT MORE!

  • [crowd cheering]

  • (John Merrow) THE DEBATE OVER THE ROLE OF SPORTS ON CAMPUS PERSISTS.

  • (Frank Deford) IT'S NOT ILLEGAL FOR A COACH TO MAKE $2 MILLION A YEAR

  • BUT IS IT RIGHT,

  • IS IT ETHICAL,

  • (John Merrow) 68% OF TODAY'S COLLEGE STUDENTS ARE WORKING

  • ATHOLD DOWN FULL-TIME JOBS

  • WHILE TRYING TO BE FULL-TIME STUDENTS.

  • (woman) I FREQUENTLY DO.

  • WHEN YOU ARE DEAD TIRED YOU DON'T HEAR THAT ALARM.

  • I DON'T CARE HOW LOUD IT IS.

  • UGH IT.

  • AND THAT'S HAPPENED.

  • (John Merrow) 44% OF TODAY'S COLLEGE FACULTY ARE PART-TIME TEACHERS.

  • THIS MAN TEACHES AT THREE COLLEGES.

  • (man) I'M PRETTY MUCH AN ASSEMBLY LINE KIND OF A GUY.

  • I WISH I COULD TAILOR MAKE MY DELIVERY.

  • CAN'T DO IT.

  • TOO MANY STUDENTS,

  • TOO MANY CLASSES.

  • (John Merrow) AND TEACHING IS OFTEN NOT A PRIORITY.

  • (man) CLEARLY IF I WANT A RAISE

  • IT'S GOING TO BE THROUGH RESEARCH.

  • I'M NOT GOING TO GET RAISES BASED ON QUALITY TEACHING,

  • NO MATTER HOW GOOD THAT TEACHING IS.

  • (John Merrow) STUDENTS WHO START MAY NOT FINISH.

  • MOST DISTURBING OF ALL IS WHAT'S BEING SAID

  • ABOUT THOSE WHO DO GRADUATE.

  • MOST DISTURBING OF ALL IS WHAT'S BEING SAID (Lara Couturier) THERE'S BEEN REPORT AFTER REPORT

  • AND COMMISSION AFTER COMMISSION FORMED OF BUSINESS LEADERS

  • WHO ARE CALLING OUT TO HIGHER EDUCATION AND SAYING,

  • "WE NEED TO CHANGE THE SYSTEM.

  • "WE THAT OUR EMPLOYEESWITH ARE SHOWING UP WITH."

  • AND THIS HAS IMPLICATIONS FOR DEFENSE,

  • IT HAS I MEANS TO RUN LOCAL GOV,

  • (John Merrow) AND YET, OTHER THAN CONCERNS ABOUT COST,

  • (Kay McClenney) THAT'S BECAUSE THE AMERICA PUBLIC HAS

  • VERY LITTLE INFORMATION.

  • WE DON'T REALLY HAVE ANY INFORMATION THAT TELLS US

  • FROMDENT LEARNING.

  • WHEN THOSE KIDS GO TO COLLEGE

  • WE DON' ACTUALLY

  • HING WHILE WHEN THOTHEY'RE THERE.COLLEGE

  • (Lara Couturier) WE HAVE NO IDEALY REALLY WHAT GOES ON AT MOST

  • WE MAKE HUGE ASSUMPTIONS THAT SOMETHING MAGICAL HAPPENS

  • IN FOUR YEARS.

  • (man) YOU READY FOR THIS?

  • BUT I'LL

  • I'LL BE READY TO COME BACK HOME PROBABLY.

  • (John Merrow) ON HIS FIRST DAY

  • AT WESTERN KENTUCKY UNIVERSITY,

  • WHICH ENROLLS MORE THAN 18,000 STUDENTS,

  • THE VAST MEGION.

  • (Matt Morris) IT'MING I GUESS.

  • JUST ALL THE PEOPLE,

  • 'CAUSE I'M FROM A TOWN ABOUT 400 PEOPLE.

  • IT'S A BIG CHANGE,

  • IT'S GOING TO BE A BIG CHANGE.

  • (John Merrow) HIS WEEKENDS DRAG RACING.

  • [engine roaring]

  • HE'S NOT (John Merrow) WELL-PREPARED FOR COLLEGE.G.

  • (Matt) I COULD HAVE BEEN A STRAHOOL.

  • I WAS "A"-"B" WITHOUT BRINGING A BOOK HOME.

  • , (Matt) I COULD HAVE BEEN A STRAHOOL. I DON'T STUDY A LOT THOUGH

  • BECAUSE I DON'T HAVE VERY GOOD STUDY SKILLS.

  • FIRST IN HIS FAMILY TO GO TO COLLEGE.

  • HIS DAD WORKS AT U.P.S.

  • (Donna Morris) YOU HAVE TO UNDERSTAND THAT MATT NEVER WAS THE TYPE

  • ACADEMICS.

  • HE CONCENTRATED IN SPORTS, (Donna Morris) YOU HAVE TO UNDERSTAND THAT MATT NEVER WAS THE TYPE

  • A BIG CHANGE FOR HIM. ACADEMICS.

  • HE'S NEVER HAD THE STUDY ETHICS OR WHATEVER YOU WANT TO CALL IT.

  • (JohHAS HIGH HOPES.

  • 8!

  • [cheers, applause]

  • (Matt) IT WAS KIND OF 50/50 WHETHER I WANTED TO GO TO COLLEGE,

  • I WANT TO HAVE A NICE RACE CAR, A NICE HOUSE.

  • I FIGURE IF I CAN MAKE SIXTY,

  • SEVENTY THOUSAND DOLLARS A YEAR, BY MYSELF,

  • I CAN HAANT.

  • (John Merrow) WHAT CLASSES ARE YOU TAKING?

  • COMPUTER-AIDED DRAFTING,

  • ENGLISH,

  • BOWLING,

  • ONOMY, ENGLISH,

  • AND UNIVERSITY EXPERIENCE.

  • THAT'S KIND OF ABOUT AS...

  • WHAT'S THE WORD I'M LOOKING FOR?

  • AY OF CLASSES AS YOU CAN GET, I'D SAY...

  • SOUNDS WHAT'S THE WORD I'M LOOKING FORCHALLENGING ALSO.

  • UH, IT'D BE PRETTY TOUGH, I'D SAY.

  • OF FREE TIME. WHAT'S THE WORD I'M LOOKING FORCHALLENGING ALSO.

  • SO YOU MIGHT AS WELL USE IT.

  • (John Merrow) WESTERN KENTUCKY'S MISSION IS TO SERVE THE STATE

  • AND ITS HIGH SCHOOL GRADUATES.

  • (man) I WANT A DEGREE IN THEIR HAND SO THAT THEY'RE CREDENTIALED

  • SO T

  • THE QUALITY OF LIFE

  • FOR THE REST OF THEIR LIFE.

  • THE STATE INVESTS $75 MILLION A YEAR IN THIS UNIVERSITY

  • AND THE PAY-OFF IS A TALENTED WORK FORCE,

  • AN IMPROVED QUALITY OF LIFE,

  • AND AN ECONOMY THAT'S BEING DRIVEN BY OUR UNIVERSITIES.

  • (John Merrow) MOST COLLEGES ACCEPT AT LEAST THREE QUARTERS

  • OF THOSE WHO APPLY.

  • (Professor) ALL RIGHT, WE'RE GOING TO CONTINUE TODAY

  • WITH THE MONETARY POLICY.

  • (John Merrow) THE PROFESSOR IS BRIAN STROW, AN AWARD-WINNING TEACHER.

  • NCOMMITTEE WOKE UP ONE DAY

  • AND SAYS, "YOU KNOW WHAT?

  • "THIS .1 OR 10% RESERVE REQUIREMENT,

  • MAYBE IT'S TOO LOW."

  • (Brian Strow) I'M HERE BECAUSE I ENJOY THE CLASSROOM,

  • I ENJOY BULB ON

  • IN A STUDENT'S HEAD, AND THEY SAY,

  • "OH, ECONOMICS ISN'T QUITE AS BORING AS I THOUGHT IT WAS.

  • THIS IS ON THE NEWS ALL THE TIME."

  • WE'VE GOT AN EXTRA $100 IN CASH SITTING AROUND.

  • THE BANK WAS PREVIOUSLY FULLY LOANED OUT,

  • DIDN'T REALLY WANT TO SIT ON EXTRA CASH.

  • WHAT'S IT PROBABLY GOING TO DO WITH THE MONEY NOW?

  • (male student) DIDN'T REALLY WANT TO SIT ON EXTRA CASH. LOAN IT OUT.

  • YEAH, LOANS ARE GOIN

  • (John Merrow) PROFESSOR STROW TEACHES THREE COURSES

  • WITH A TOTAL OF 134 STUDENTS.

  • MEETS THREE TIMES A WEEK.

  • I'VE GOT STUDENTS IN THAT CLASS WHO I'M CONFIDENT

  • WOULD EXCEL AT ANY IVY LEAGUE INSTITUTION,

  • ALL THE WAY DOWN TO STUDENTS

  • D THEY LET OUT WOULD EXCEL AT ANY IVY OF HIGH SCHOOL.ION,

  • ohn Merrow) TO ACCOMMODATE THE RANGE OF ABILITIES OF HIS STUDENTS ALL THE WAY DOWN TO STUDENTS

  • PROFESSOR STROW MAKES THE FIRST OF A NUMBER

  • HIS TEXTBOOK IS OPTIONAL. MAKES THE FIRST OF A NUMBER

  • I CALL IT "OPTIONAL" IN THE SENSE THAT I'M NOT GOING

  • TO ASK THEM QUESTIONS SPECIFICALLY ON THE TEST

  • THAT COME OUT OF THE TEXTBOOK.

  • AN ECONOMIST ON THEM? TO ASK THEM QUESTIONS SPECIFICALLY ON THE TEST

  • (John Merrow) INSTEAD, HE ASSIGNS FIVE ARTICLES A WEEK

  • (Strow) THE THIRD ARTICLE IS ON PAGE 55,

  • ND MEDIOCRITY."Merrow) INSTEAD, HE ASSIGNS FIVE ARTICLES A WEEK

  • IT HAS TO DO WITH GREAT BRITAIN'S EDUCATIONAL SYSTEM.

  • (Strow) I WOULD LIKE

  • LK ABOUT IN CLASS, SEE IT IN THE WORLD. IT HAS TO DO WITH GREAT BRITAIN'S EDUCATIONAL SYSTEM.

  • JUST INDEPENDENTLY ASK QUESTIONS,

  • "BECAUSE I SAW THIS ON THE NEWS THE OTHER DAY.

  • HOW DOES THAT FIT IN TO WHAT WE'RE DOING?"

  • WISH IT DID.

  • WHEN IT COMES TO GRADING,

  • (Strow) I END UP HAVING TO HAVE A PRETTY BIG CURVE

  • BECAUSE THE AVERAGE IS ABOUT A 55 OUT OF 100.

  • THAT'S THE AVERAGE FOR THE CLASS.

  • NOW I HAVE STUDENTS SCORING 96, 94.

  • BUT I STILL HAVE PEOPLE IN THE 40s,

  • THEM I GUESS--

  • The 50 MAGICALLY BECOMES A "C".

  • THERE'S A HUGE AMOUNT OF GRADE INFLATION.

  • SO, WHAT DOES AN "A" MEAN, WHAT DOES A "B" MEAN?

  • WE KNOW NOW, FOR EXAMPLE,

  • ARE "B" OR BETTER.

  • THE GRADES WERE C'S. WE KNOW NOW, FOR EXAMPLE,

  • S THAT MUCH BRIGHTER?

  • THERE'S EVIDENCE THAT WE KNOW NOW, FOR EXAMPLE,

  • AS WELL-PREPARED IN HIGH SCHOOL AS THEY WERE BEFORE.

  • (John Merrow) AT ELITE COLLEGES WHERE STUDENTS ARE WELL-PREPARED,

  • GRADE INFLATION CONTINUES TO BE AN ISSUE.

  • WELL, LET'S SAY A WORD ABOUT THE EXERCISES FIRST.

  • (John Merrow) WILLIAM PRITCHARD HAS BEEN TEACHING ENGLISH LITERATURE

  • AT AMHERST COLLEGE IN WESTERN MASSACHUSETTS FOR 47 YEARS.

  • (Pr'T GIVE A "C" NOW

  • UNLESS IT'S A STUDENT WITH A REAL WRITING PROBLEM,

  • AND THERE ARE SUCH, GIVE A "C" NOW

  • OR DONE IT IN THE MOST PERFUNCTORY WAY.

  • WHEREAS A "C" USED TO BE A PASSING GRADE.

  • [laughs]

  • (John Merrow) THE "GENTLEMAN C".

  • THAT'S WHAT IT WAS CALLED, YEAH.

  • S THE (John Merrow) EQUIVALENT OF AN "F"?

  • I THINK A "C" IS THE EQUIVALENT OF A STRONG STATEMENT

  • THAT YOU'VE DONE POORLY IN THIS COURSE, YEAH.

  • IN MEXICO, DEMAND IS GO 130.

  • IF YOU STARTED FAILING A LOT OF STUDENTS?

  • (Strow) IF I STARTED FAILING 50%, THEN YES.

  • IT'S RETENTION, RETENTION, RETENTION, IS WHAT WE FOCUS ON,

  • ARE FIRST-TIME COLLEGE STUDENTS.

  • THAT ISI ASKED A PROFESSOR THEIR FAMILY ABOUT GRADING ON A CURVE,

  • "RETENTION, RETENTION, RETENTION."

  • THE COMMONWEALTH OF KENTUCKY TELLS PRESIDENT RANSDELL,

  • ET WILL BE BASED ON "RETENTION, RETENTION, HOW MANY YOU ENROLL,"

  • RETAIN AND GRADUATE."

  • HE'S GOING TO RETAIN STUDENTS.T,

  • AND IT DOES THE COMMONWEALTH OF KENTUCKY NO GOOD

  • FOR A STUDENT TO ENROLL AND LEAVE.

  • FRESHMAN MATT MORRIS IS FINDING THE WORK CHALLENGING.

  • TODAY HE'S FACING HIS FIRST TEST, IN ASTRONOMY.

  • (Matt Morris) THE ASTRONOMY TEST WAS OVER, LIKE, TWO CHAPTERS.

  • BUT NO, NOT FOR THAT.

  • FREAKIN' 62,

  • BUT I GOT 12 POINTS IN EXTRA CREDIT THAT I CAN GET,

  • SO I'M SETTING DOWN TO WORK ON THAT.

  • YES, MOM.

  • PASSING BARELY.

  • YES, MOTHER. YES, MOM.

  • I'M DOING MORE EXTRA CREDIT.

  • MY MOM AND DAD, THEY DON'T WANT ME TO FAIL.

  • I'M DOII WON'T FAIL, CREDIT.

  • I WON'T LET MYSELF FAIL.

  • I KN KINDA WORRIED I'LL GET UP HERE

  • AND GOOF OFF AND EVERYTHING.

  • (John Merrow)OUT ONE I