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  • Sony has trademarked the slogan "Greatness Awaits", which is rumored to be the tagline

  • in a new PlayStation 4 commercial.

  • Last week a script surfaced on Siliconera, purporting to reveal the PS4 would be marketed

  • around the slogan "Greatness Awaits." Now, the site has discovered a trademark filing

  • that further suggests the phrase will be the centerpiece of the upcoming promotional campaign.

  • The trademark says the phrase will be used for computer and video games, consoles, and

  • entertainment services.

  • The commercial that kicks off this campaign apparently opens on an empty road in a small

  • town. We follow a lone man walking down the road towards the camera, slowly being joined

  • by others as he recites things like:

  • "Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire

  • world."

  • Following this the "Greatness awaits. PlayStation." slogan will supposedly appear.

  • The source for the script is apparently the same source that leaked the PSP "Step Your

  • Game Up" campaign that turned out to be true.

  • With E3 just around the corner, we should find out soon if this is all accurate. Sony's

  • press conference is Monday, June 10th, at 6PM. That would be a good time to unveil this

  • PS4 commercial and slogan.

  • You can watch the conference live on IGN with pre- and post-show analysis and special guests.

  • Until then, stay tuned to IGN.

Sony has trademarked the slogan "Greatness Awaits", which is rumored to be the tagline

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