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  • How to Write a Great Business Case Study. A business case study requires integrity and

  • a nose for pertinent facts. Make your point without overstating the case. You will need

  • Research Story Structure Benefits Facts Sound writing style Legal permission and speed.

  • Step 1. Look for the best story for your audience, concrete numbers, and results. Step 2. Structure

  • the case study by presenting the situation, problem, solution, and evaluation. Make sure

  • you capture the customer's principal concerns or issues, the overall challenge, the personal

  • journey, and the practical implementation. Step 3. Organize the case study with attention

  • to clear, easily understood benefits. That focus will make circulating key information

  • on websites and through social networking sites more effective. Step 4. Use pertinent

  • facts and quotes that potential customers would want to know. But also, connect the

  • numbers and results to a personal benefit for the customer. This could encourage team

  • members to become heroes by using your examples to achieve the same results for their company.

  • This is a soft-sell document and will be undermined by formal verbal posturing, or cliches and

  • jargon. Step 5. Write the case study as a brief and detailed sales document. Focus on

  • who, what, why, when, where, and how, rather than the more slanted or generalized hyperbole

  • of the corporate press release. Give it personality through simple, factual, intelligent English.

  • Step 6. Provide the client with a legal case study release, containing the right to approve

  • content. Do nothing without their knowledge. Step 7. Get it out there right away, to beat

  • the short shelf life typical of case studies. Expedite this through the people inside whom

  • you've been able to interview, who can get more done faster than you at this point. Did

  • you know In 2007, a major study by the Partnership for 21st Century Skills reported that nearly

  • 81 percent of employers found high school graduates deficient in writing skills.

How to Write a Great Business Case Study. A business case study requires integrity and

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