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  • (upbeat electronic music)

  • I'm Chris, I'm a Visual Anthropologist here at Cut,

  • and I'm the series editor for 100 Years of Beauty.

  • We definitely have wanted to do

  • a lot more series with men.

  • We've explored hegemonic male beauty in the first video,

  • but the entire time that 100 years was happening,

  • there was a complete other, but parallel,

  • beauty tradition for black men.

  • So we found Lester.

  • Not only is he incredibly handsome,

  • but he's also just a sweet, nice guy who's

  • an incredible musician.

  • He's a father.

  • I think we all learned a lot about

  • how precise and scientific you can actually be

  • to execute some of these hairstyles.

  • In the 1910s, the image we chose

  • is a portrait of a young couple in 1912.

  • We got this image from Duke University's archives.

  • In the early 20th century, actually,

  • most people wouldn't be caught dead

  • leaving the house without a hat on, right?

  • So this is part of being in civil society

  • is having a hat in public.

  • In the 1920s, we modeled Lester after William J. Powell, Jr.

  • William Powell is a pioneer in aviation, but not just that,

  • he was also a civil rights activist who was really outspoken

  • about Jim Crow segregation in the South.

  • The 1930s, we modeled this look

  • after Donald Sheffield Ferguson.

  • He's got this very strong part.

  • Donald Sheffield Ferguson is actually

  • the first black medical student at Kansas University,

  • and he fought tooth and nail

  • to even get in the program and to stay.

  • It was really difficult for him.

  • To see, in the '30s, even before

  • what we think of as Civil Rights Movement

  • and the desegregation of public schools,

  • we have black folks who were actually working really hard

  • to achieve advanced medical degrees.

  • In Black History Month especially,

  • it's important to recognize just how many black men

  • served in World War II.

  • In particular, the Tuskegee Airmen,

  • a pretty elite group of fighter pilots

  • that served since World War I and onward.

  • We wanted to recognize that here with this look.

  • Of course, black music is part

  • of the fabric of American culture.

  • We modeled him after Little Richard,

  • who has the conk hairstyle.

  • The conk is kind of...

  • It's like, chemically processed, so we didn't actually

  • formally do that to Lester,

  • but we tried to reproduce it here in this studio.

  • In the autobiography of Malcolm X,

  • there's actually a chapter dedicated

  • to when he gets his first conk.

  • He writes about how much he wanted to be white

  • and to have white hair and adopt a white sort of physiology.

  • And yet, the pain was so unbearable, during the process

  • that it kind of inaugurated, for him,

  • a kind of racial consciousness

  • about a colonial mentality, about wanting to be white,

  • about being a black body in a white world.

  • One thing we wanted to be really clear about

  • in this video is that hair and politics

  • are always intertwined, so in the '60s,

  • our inspiration was a very iconic image of Huey Newton.

  • He was the, one of the founders of the Black Panther Party.

  • The black beret is part of a global revolutionary tradition.

  • It's a global signifier of a revolutionary call to action.

  • It's pretty amazing what we see in just half a century,

  • that black men are disciplined

  • into not having any hair at all,

  • in fact, even covering it or chemically processing it.

  • To pick out your Afro, and wear it so proudly,

  • completely resists those sorts of forms of discipline

  • that have been on black bodies.

  • The '80s look that we chose is of Jean-Michel Basquiat.

  • He is an artist that is from New York.

  • He was actually a black nationalist, too.

  • So he was, he actually...

  • you know, in...

  • in poetics, had a lot to say about anti-colonization,

  • about the liberation of black people.

  • One thing this video can do is show

  • a kind of history of the present.

  • And when we seen The Weeknd performing

  • with his crazy hair, we see in his look, in the present,

  • a little bit of Basquiat's essence.

  • For the '90s, we included a flattop.

  • You might remember the flattop on Will Smith

  • in Fresh Prince of Bel Air.

  • The Fresh Price of Bel Air is actually

  • an interesting symbol,

  • because we have, in the case of Will Smith's character,

  • this person trying to mediate middle-class existence

  • coming from the inner city.

  • You cannot look at Fresh Prince of Bel Air

  • without thinking in the background about Rodney King

  • and the LAPD incident, about race riots,

  • about urban blight, about kinds of violence

  • that are happening to black bodies in US cities.

  • For the 2000s, we actually used Lester's own pictures

  • for the reference.

  • He had these really big, beautiful braids tied back.

  • And the facial hair, actually, is pretty typical

  • of that time, I would say,

  • especially if you look at R&B celebrities or rappers.

  • In the 2010s look, we have this sort of

  • throwback reference

  • to the flattop, right,

  • but it's really in the fade and the verticality.

  • Yet, we also see plenty of white boys walking around

  • with this kind of thing, with a fade.

  • Macklemore, maybe famously, has this haircut, too.

  • So, I just think it's interesting.

  • In a century, you have white men going into

  • black-owned barbershops to get their hair done

  • because it's part of a longer Southern tradition.

  • One thing I think 100 Years of Beauty

  • has always tried to do is show

  • how the past continues to inform the present.

  • And there are things in history that we can't exactly

  • express with words, but we can show with images.

(upbeat electronic music)

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