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  • [ Cheering and Applause ]

  • >> Thank you.

  • Thank you.

  • Thank you.

  • Thank you.

  • Thank you.

  • Thank you.

  • Thank you.

  • Before we start with the keynote,

  • we'd like to take a moment to talk about the tragedy

  • that occurred yesterday in Orlando, Florida.

  • We offer our deepest sympathies

  • to everyone whose lives were touched by this violence.

  • It was senseless, unconscionable act of terrorism and hate,

  • aimed at dividing and destroying.

  • The Apple community is made up of people from all

  • around the world, from all different backgrounds

  • and all different points of view.

  • We celebrate our diversity.

  • We know that it makes us stronger

  • and moves everyone forward.

  • Please rise and join us in a moment of silence

  • to honor the victims and the people who loved them.

  • Thank you.

  • Thank you.

  • Hello and welcome to WWDC 2016.

  • It's great to be here at the legendary Bill Graham Auditorium

  • in beautiful San Francisco.

  • We have a really big and jam-packed morning planned

  • for you, and we couldn't be more excited.

  • Let me give you some details on the conference this year.

  • This is our 27th Worldwide Developers Conference.

  • The developer community has never been more vibrant.

  • We now have 13 million registered developers

  • with 2 million added in the last year alone.

  • The conference this year sold out over 5000 attendees

  • and millions more watching on the live stream.

  • This is truly a worldwide conference.

  • We have people here from over 74 countries.

  • We're excited that we're attracting

  • so many new developers.

  • Over 70% of the attendees

  • at the conference this year are attending the conference

  • for the very first time.

  • Now, we're investing in the next generation of developers.

  • We've awarded 350 scholarships this year.

  • [ Cheering and Applause ]

  • These guys are incredible.

  • If you see them, make sure that you congratulate them.

  • We have over 100 attendees at the conference this year

  • that are under 18 years of age.

  • The youngest, the youngest is only nine.

  • Wow. I met her yesterday and she is going

  • to make one heck of a great developer.

  • This week is about helping you get the most

  • out of our platforms.

  • So we have over 100 engineering-led sessions

  • and over 150 hands-on labs with over 1000 Apple engineers

  • on site here to help you through the week.

  • The App Store started eight years ago with only 500 apps.

  • Recently, we passed a major milestone.

  • We now have 2 million apps on the App Store.

  • [ Applause ]

  • Your 2 million apps had been downloaded 130 billion times.

  • And as you know, the App Store is the best business opportunity

  • for developers.

  • We're about to pass $50 billion paid directly to developers.

  • This is absolutely amazing.

  • And of course, successful developers translates

  • to us having the best apps on our platform for users

  • and this is what really matters.

  • Now, we have a busy morning planned but I'd

  • like to take a moment to talk

  • about why we do what we do at Apple.

  • Our north star has always been about improving people's lives

  • by creating great products that change the world.

  • And we've been doing this for a long time.

  • But today, for the very first time, we're going to talk to you

  • about four Apple platforms.

  • Each of these platforms is category-defining

  • and world-changing.

  • The Macintosh changed personal computing.

  • Today, it's the most innovative

  • and loved personal computer on the planet.

  • iPhone changed phones forever.

  • It's the best smartphone experience and the gold standard

  • by which everything else is measured.

  • The iPad magically transforms a glass canvas into anything

  • that you want it to be.

  • It's our clearest expression of the future

  • of personal computing.

  • Apple Watch, only one year old,

  • it's already the ultimate device for a healthy life.

  • And Apple TV just announced last fall based on the idea

  • that the future of TV is apps,

  • it's already transforming the biggest screen in our homes.

  • Now, we love creating great apps,

  • we love creating great products that change the world,

  • but we can't do it alone.

  • Developers are a crucial part of that journey.

  • You are about-- You are a part of everything that we do,

  • and everything that we will do going forward.

  • Because it's together that we enrich people's lives.

  • Now, we offer you four incredible platforms

  • that power these world-changing product experiences.

  • watchOS, tvOS, OS X, iOS.

  • We're going to move each of these platforms forward today

  • and we'd like to get started with watchOS.

  • And to do that, I'd like to invite Kevin Lynch up.

  • Kevin.

  • [ Cheering and Applause ]

  • >> Thank you, Tim.

  • So I am really excited to talk with you about watchOS

  • and show you some of what's ahead.

  • Now, people who are using Apple Watch love it, particularly

  • for quick glances at information and quick interactions.

  • And our top focus is performance and we've made optimizations

  • across the entire system including a serious acceleration

  • in app launch time.

  • Your app should actually respond instantly.

  • [ Cheering and Applause ]

  • The information you look

  • at should be updated before you go look,

  • so it's ready the instant that you are so you're not waiting.

  • In watchOS 3, your favorite apps can respond instantly.

  • So let's take a look.

  • So we're going to accomplish this

  • by keeping your favorite apps in memory.

  • We're going to support background updates of data

  • and refresh the information so it's ready the instant

  • that you are, and then we support quickly launching these

  • apps and interacting with them.

  • This is going to work for both the built-in apps

  • and third-party apps.

  • Let's take a look at an example.

  • This is watchOS 2 and we're going to look

  • at an app called Onefootball.

  • We're going to launch it from the complication the bottom left

  • and we're going to see how long it takes.

  • So here we are launching the app, takes a few seconds

  • to launch, and then once it launches, it loads some data,

  • and it updates, there we go.

  • So that is a pretty typical example of watchOS 2.

  • Now, we're going to take a look

  • at Onefootball launching in watchOS 3.

  • Are you guys ready?

  • OK, don't blink.

  • That's it.

  • [ Cheering and Applause ]

  • So that example is about seven times faster but it feels

  • like a million times faster.

  • So now, we've made it really easy

  • to access your favorite apps.

  • You can just press the side button below the crown

  • to show what we call the dock.

  • You can choose which apps go here

  • and you can quickly scroll through them.

  • [ Cheering and Applause ]

  • The apps are now both glanceable and interactive rather

  • than separate concepts.

  • This is a dramatic improvement

  • in how it feels to use the watch.

  • So this increased performance allowed us to have access

  • to our favorite apps quickly.

  • We want to be able to access them anywhere.

  • So by using the side button, we can get to them easily.

  • Now, another key design goal we had was

  • to make the watch feel more familiar.

  • And so we've done with the watch face,

  • now we've added control center.

  • You just swipe up from the bottom,

  • just like on iOS, and very familiar.

  • [ Cheering and Applause ]

  • So this is a giant improvement at how it feels to use apps

  • and to navigate the watch very simply and easily in watchOS 3.