Subtitles section Play video Print subtitles What does a "natural" label mean to you? I would say that a natural label means that there are fewer chemicals. I would say natural means basically organic. I would buy a product that had a natural label, as opposed to one that didn't. It says natural cheese. What do you think that means? That's what's scary. I don't know what that means. Does natural mean no GMOs, or I don't know. Who knows? In spite of the fact that many people assume that foods carrying this label are somehow better for you, the word natural on processed food labels is meaningless. Processed foods labeled natural can contain GMOs, artificial ingredients, and can be produced with toxic pesticides. That is why Consumer Reports wants the Food and Drug Administration to either ban the label, or define it so it meets consumer expectations. I think it's very confusing for most people as to what is the difference between natural and organic. If they refuse to ban the term, for processed foods, the natural label should mean organic, no artificial ingredient, and be verified. Companies put the word natural on their labels because they know it will sell. I think they do it so that people buy it. They want to like fool us into buying something that's not necessarily good. Let's stop being misled. Sign our petition calling on the FDA to either ban the natural label or define it meaningfully, at ConsumersUnion.org/natural. Thank you for your support.