Subtitles section Play video
musical intro
This is a bit about- QR Codes!
The term Augmented Reality is defined as
environment that includes both
real-world and virtual-world elements.
A very simple example of an augmented reality
would be the use of QR Codes.
If you haven’t heard or seen QR codes
you soon will.
QR or Quick Response codes are
two dimensional matrix codes that
trigger responses in smart phones.
The response triggered could be a simple
text message, a call to a telephone number,
a visual, or a trip to a website.
By downloading simple free applications
to your smart phone, access is simple.
Click the app
point your phone to the code
and presto an interaction occurs.
video playing
QR codes have been in use in Japan
and Europe for several years.
Very prevalent in Japan,
they have been used in advertising to promote
products by sending customers to websites,
triggering information such as nutritional details
or prompting a sale via coupons.
They have even appeared in architecture.
The Tokyo N Building rather than having the typical billboards
was built with a QR Code façade.
The QR code takes you to a site that gives up-to-date information
on the shops and services inside.
The vision of the future includes
the use of an iphone app that will allow
users to see those inside who
want to be seen and heard.
By clicking on them
you would see what they are tweeting.
QR codes are just starting to become
popular in North America.
A number of airlines like British Airways and United
now allow users to download QR boarding passes
to their phone and to use at the departure gate
Starbucks is piloting a QR enabled app
that links to a store account allowing customers
to pay. Some companies are using
QR codes to buy and redeem tickets
Hollywood Blockbusters like
Iron Man 2 are using QR codes for promotion
Calvin Klein is posting
a giant QR code in New York
to send users to a 40 second
racy commercial
True Blood embedded one to
promote their new season within a commercial
on the last episode of Lost
You can make a statement about who you are
with your own QR code Tshirt
belt buckle,
tattoo, or business card
And if you think your food has escaped the code,
think again
your next birthday cake may have one
and if you buy a clever cupcake its code will send you
to a site to aid world poverty.
There's no escape..might as well relax
on a beach somewhere
For a bit more about our course
activate the QR code above