Subtitles & vocabulary
Brand Communities and the Cola War
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Jack posted on 2016/04/01Ever wondered why you're so loyal to certain brands? Dive into the epic Cola War between Coca-Cola and Pepsi to discover how they built massive brand communities and used emotional branding to win over hearts! You'll pick up fascinating vocabulary about consumer culture and advertising history that's super useful for understanding the world around you.
Video vocabulary
community
US /kəˈmjunɪti/
・
UK /kə'mju:nətɪ/
- Noun (Countable/Uncountable)
- Group of people who share a common idea or area
- A feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.
- Adjective
- Relating to or shared by the people in a particular area.
- Shared or participated in by all members of a group
A2
More brand
US /brænd/
・
UK /brænd/
- Noun
- A mark burned on an animal to show who owns it
- Product made or designed by a named company
- Transitive Verb
- To burn a mark on an animal to show who owns it
- To describe someone as a liar, coward, etc.
A2TOEIC
More result
US /rɪˈzʌlt/
・
UK /rɪ'zʌlt/
- Noun
- Something produced through tests or experiments
- Final score of a competition, election or game
- Intransitive Verb
- To be the outcome of other causes and effects
- To happen or exist as a consequence of something.
A2
More society
US /səˈsaɪɪti/
・
UK /sə'saɪətɪ/
- Noun (Countable/Uncountable)
- A group who meet to share values or interests
- Group of people living together
A2TOEIC
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