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Vocabulary

  • a wide array: A large and impressive collection or range of things.
  • on the basis of: Because of; using as a reason or justification.
  • symbol of: Something that represents or stands for something else, especially an object representing an abstract idea.
  • go out: To leave a building (e.g. a house)
  • community: Group of people who share a common idea or area
  • brand: A mark burned on an animal to show who owns it
  • result: Something produced through tests or experiments
  • society: A group who meet to share values or interests
  • begin: To do the first part of an action; to start
  • gain: To increase in something, such as weight
  • group: Two or more musicians who play music together
  • product: Item that can be bought
  • dream: A wish or hope for something to happen
  • American: Person from the USA
  • enterprise: A business or organization
  • attachment: Act of connecting one thing to another
  • announce: To make a public statement about a plan, decision
  • classify: To arrange things into groups of similar items
  • disappointment: Feeling or state of not being satisfied
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    • a wide array

      US

      UK

      • Phrase
      • A large and impressive collection or range of things.
      A1
      More
    • announce

      US /əˈnaʊns/

      UK /əˈnaʊns/

      • Transitive Verb
      • To make a public statement about a plan, decision
      A2
      More
    • attachment

      US /əˈtætʃmənt/

      UK /əˈtætʃmənt/

      • Noun (Countable/Uncountable)
      • Act of connecting one thing to another
      • File added to an email message
      A2TOEIC
      More
    • brand

      US /brænd/

      UK /brænd/

      • Noun
      • A mark burned on an animal to show who owns it
      • Product made or designed by a named company
      • Transitive Verb
      • To burn a mark on an animal to show who owns it
      • To describe someone as a liar, coward, etc.
      A2TOEIC
      More
    • classify

      US /ˈklæsəˌfaɪ/

      UK /'klæsɪfaɪ/

      • Transitive Verb
      • To arrange things into groups of similar items
      • To keep some information secret from the public
      B2
      More
    • community

      US /kəˈmjunɪti/

      UK /kə'mju:nətɪ/

      • Noun (Countable/Uncountable)
      • Group of people who share a common idea or area
      • A feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.
      • Adjective
      • Relating to or shared by the people in a particular area.
      • Shared or participated in by all members of a group
      A2
      More
    • disappointment

      US /ˌdɪsəˈpɔɪntmənt/

      UK /ˌdɪsəˈpɔɪntmənt/

      • Uncountable Noun
      • Feeling or state of not being satisfied
      • An event or situation that is not as good as you had hoped
      B2
      More
    • enterprise

      US /ˈentərpraɪz/

      UK /ˈentəpraɪz/

      • Noun (Countable/Uncountable)
      • A business or organization
      • Task often considered difficult or challenging
      A2TOEIC
      More
    • gain

      US /ɡen/

      UK /ɡeɪn/

      • Verb (Transitive/Intransitive)
      • To increase in something, such as weight
      • To get something wanted, needed or valued
      • Noun (Countable/Uncountable)
      • An increase in something, such as weight
      A2TOEIC
      More
    • go out

      US /ɡo aʊt/

      UK /ɡəu aut/

      • Phrase
      • To leave a building (e.g. a house)
      • Phrasal Verb
      • (Of a fire) to burn out; be extinguished
      • Go out of fashion to stop being fashionable
      A1
      More
    • on the basis of

      US

      UK

      • Phrase
      • Because of; using as a reason or justification.
      A1
      More
    • result

      US /rɪˈzʌlt/

      UK /rɪ'zʌlt/

      • Noun
      • Something produced through tests or experiments
      • Final score of a competition, election or game
      • Intransitive Verb
      • To be the outcome of other causes and effects
      • To happen or exist as a consequence of something.
      A2
      More
    • society

      US /səˈsaɪɪti/

      UK /sə'saɪətɪ/

      • Noun (Countable/Uncountable)
      • A group who meet to share values or interests
      • Group of people living together
      A2TOEIC
      More
    • symbol of

      US

      UK

      • Phrase
      • Something that represents or stands for something else, especially an object representing an abstract idea.
      • A visible sign of something intangible.
      B2
      More
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    01:03

    She took a brave step forward, leaving behind her comfort zone to chase her dreams.

    Vocabulary
    • brave

      adj. Having courage

    • comfort zone

      phr. A familiar situation where one feels safe

    Explanation
    a brave step is a noun phrase, where brave is an adjective modifying the noun step, meaning "a courageous step". forward is an adverb modifying step, meaning "ahead". The whole phrase serves as the object, answering the "what" of took (verb) — she took a brave step forward.

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    brave

    US/brev/
    UK/breɪv/
    adj.Brave
    v.t.To bravely face
    A2 Elementary

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    80
    B1US
    #pepsi#cola#brand#product#coca cola#coke

    Brand Communities and the Cola War

    0
    Jack posted on 2016/04/01
    Ever wondered why you're so loyal to certain brands? Dive into the epic Cola War between Coca-Cola and Pepsi to discover how they built massive brand communities and used emotional branding to win over hearts! You'll pick up fascinating vocabulary about consumer culture and advertising history that's super useful for understanding the world around you.

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