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  • So, I don't know if you've heard,

  • maybe you've heard, perhaps you haven't

  • and then now you will have heard,

  • I've launched my own brand. It's ED by Ellen, and--

  • [cheers and applause]

  • Thank you.

  • It's a clothing and lifestyle brand

  • and we've got cute shoes and we have cute sweaters

  • and we have--oh, look at that.

  • And we have a cute CEO,

  • and--oh, that's me.

  • So right now, it's only available at edbyellen.com

  • or here in the Ellen Shop,

  • but I read some stories lately

  • about--some stores are doing something called slow shopping--

  • do you know about this?

  • Slow shopping, to compete with online shopping.

  • And let me tell you something, it's hard to compete

  • with being able to shop while drinking wine in your underwear.

  • [laughter]

  • Nothing better than that.

  • Slow shopping is what stores are doing

  • to get you to spend more time in their stores.

  • Which is why Nordstrom has a restaurant,

  • and Urban Outfitters have concerts,

  • and IKEA--they have mastered it

  • because--they have mastered slow shopping

  • 'cause it takes three hours to find the exit,

  • so you're just, "I'll buy that while I'm here."

  • I thought I'd try some of my own slow shopping ideas here

  • at the Ellen Shop, so today, I'm making a few changes.

  • You know, in Vegas they pump oxygen

  • and they have no windows, we do that here,

  • and from now on Ari's gonna dress like a Vegas showgirl.

  • He's never done that before.

  • [laughter]

  • Hi, Ari.

  • [cheers and applause]

  • Very pretty.

  • - Is that comfortable, Ari? - No.

  • - Pretty.

  • No one likes shopping on an empty stomach,

  • so we've added a chocolate fondue fountain

  • which is...right there.

  • Yeah.

  • That is actually giant.

  • It's just that...

  • Okay.

  • And, you know, if you shop till you drop,

  • don't worry about that.

  • Nick the Gardner will carry you to your car.

  • [cheers and applause]

  • [laughing]

  • And because I want all of you to be healthy,

  • Carrie Underwood is giving out flu shots back there.

  • [cheers and applause]

  • [laughs]

  • Oh...

  • Of course, we also have music back there

  • because the best way to keep customers happy is

  • to make 'em wanna dance.

So, I don't know if you've heard,

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