a woman called Auguste was taken to a medical asylum in Frankfurt.

Auguste was delusional

and couldn't remember even the most basic details of her life.

Her doctor was called Alois.

Alois didn't know how to help Auguste,

but he watched over her until, sadly, she passed away in 1906.

After she died, Alois performed an autopsy

and found strange plaques and tangles in Auguste's brain --

the likes of which he'd never seen before.

Now here's the even more striking thing.

If Auguste had instead been alive today,

we could offer her no more help than Alois was able to 114 years ago.

Alois was Dr. Alois Alzheimer.

And Auguste Deter

was the first patient to be diagnosed with what we now call Alzheimer's disease.

Since 1901, medicine has advanced greatly.

We've discovered antibiotics and vaccines to protect us from infections,

many treatments for cancer, antiretrovirals for HIV,

statins for heart disease and much more.

But we've made essentially no progress at all in treating Alzheimer's disease.

I'm part of a team of scientists

who has been working to find a cure for Alzheimer's for over a decade.

So I think about this all the time.

Alzheimer's now affects 40 million people worldwide.

But by 2050, it will affect 150 million people --

which, by the way, will include many of you.

If you're hoping to live to be 85 or older,

your chance of getting Alzheimer's will be almost one in two.

In other words, odds are you'll spend your golden years

either suffering from Alzheimer's

or helping to look after a friend or loved one with Alzheimer's.

Already in the United States alone,

Alzheimer's care costs 200 billion dollars every year.

One out of every five Medicare dollars get spent on Alzheimer's.

It is today the most expensive disease,

and costs are projected to increase fivefold by 2050,

as the baby boomer generation ages.

It may surprise you that, put simply,

Alzheimer's is one of the biggest medical and social challenges of our generation.

But we've done relatively little to address it.

Today, of the top 10 causes of death worldwide,

Alzheimer's is the only one we cannot prevent, cure or even slow down.

We understand less about the science of Alzheimer's than other diseases

because we've invested less time and money into researching it.

The US government spends 10 times more every year

on cancer research than on Alzheimer's

despite the fact that Alzheimer's costs us more

and causes a similar number of deaths each year as cancer.

The lack of resources stems from a more fundamental cause:

a lack of awareness.

Because here's what few people know but everyone should:

Alzheimer's is a disease, and we can cure it.

For most of the past 114 years,

everyone, including scientists, mistakenly confused Alzheimer's with aging.

We thought that becoming senile

was a normal and inevitable part of getting old.

But we only have to look at a picture

of a healthy aged brain compared to the brain of an Alzheimer's patient

to see the real physical damage caused by this disease.

As well as triggering severe loss of memory and mental abilities,

the damage to the brain caused by Alzheimer's

significantly reduces life expectancy and is always fatal.

Remember Dr. Alzheimer found strange plaques and tangles

in Auguste's brain a century ago.

For almost a century, we didn't know much about these.

Today we know they're made from protein molecules.

You can imagine a protein molecule

as a piece of paper that normally folds into an elaborate piece of origami.

There are spots on the paper that are sticky.

And when it folds correctly, these sticky bits end up on the inside.

But sometimes things go wrong, and some sticky bits are on the outside.

This causes the protein molecules to stick to each other,

forming clumps that eventually become large plaques and tangles.

That's what we see in the brains of Alzheimer's patients.

We've spent the past 10 years at the University of Cambridge

trying to understand how this malfunction works.

There are many steps, and identifying which step to try to block is complex --

like defusing a bomb.

Cutting one wire might do nothing.

Cutting others might make the bomb explore.

We have to find the right step to block,

and then create a drug that does it.

Until recently, we for the most part

have been cutting wires and hoping for the best.

But now we've got together a diverse group of people --

medics, biologists, geneticists, chemists, physicists, engineers and mathematicians.

And together, we've managed to identify a critical step in the process

and are now testing a new class of drugs which would specifically block this step

and stop the disease.

Now let me show you some of our latest results.

No one outside of our lab has seen these yet.

Let's look at some videos of what happened when we tested these new drugs in worms.

So these are healthy worms,

and you can see they're moving around normally.

These worms, on the other hand,

have protein molecules sticking together inside them --

like humans with Alzheimer's.

And you can see they're clearly sick.

But if we give our new drugs to these worms at an early stage,

then we see that they're healthy, and they live a normal lifespan.

This is just an initial positive result, but research like this

shows us that Alzheimer's is a disease that we can understand and we can cure.

After 114 years of waiting,

there's finally real hope for what can be achieved

in the next 10 or 20 years.

But to grow that hope, to finally beat Alzheimer's, we need help.

This isn't about scientists like me --

it's about you.

We need you to raise awareness that Alzheimer's is a disease

and that if we try, we can beat it.

In the case of other diseases,

patients and their families have led the charge for more research

and put pressure on governments, the pharmaceutical industry,

scientists and regulators.

That was essential for advancing treatment for HIV in the late 1980s.

Today, we see that same drive to beat cancer.

But Alzheimer's patients are often unable to speak up for themselves.

And their families, the hidden victims, caring for their loved ones night and day,

are often too worn out to go out and advocate for change.

So, it really is down to you.

Alzheimer's isn't, for the most part, a genetic disease.

Everyone with a brain is at risk.

Today, there are 40 million patients like Auguste,

who can't create the change they need for themselves.

Help speak up for them,

and help demand a cure.

Thank you.

(Applause)