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  • Well-known American food brand, H.J. Heinz Co. is in talks to buy Kraft Foods Group Inc.

  • in a 40 Billion dollar merger deal. If approved by shareholders and regulators, the two companies

  • together will form the world’s 5th largest food company, owning brands such as Jell-O,

  • Cracker Barrell, and Weight Watchers. Do mergers like this violate antitrust laws against monopolies?

  • Well to begin with, let’s take a look at what antitrust laws are and what theyre

  • meant to protect.

  • The history of American antitrust laws goes back to the Industrial Revolution. With machines

  • expediting labor, businesses like Rockefeller's Standard Oil and Carnegie's Steel Company

  • became so large that they shut out any competition. They were called trusts, back then, but today

  • we call themmonopolies.” Monopolies can force consumers to pay higher prices,

  • and make it impossible for other companies to enter the market. Because of their size,

  • they can hurt the economy and even skirt government regulations.

  • Something needed to be done. Presidents and other politicians around the turn of the 20th

  • century were looking to help the American economy, and they recognized the need to regulate

  • monopolies.

  • The Sherman Act of 1890 was the first law that made monopolies illegal. In 1914, the

  • Federal Trade Commission Act, which created the FTC, and the Clayton Act were passed to

  • further protect consumers and smallest companies. Regulatory policies were installed to outlaw

  • price gouging and mergers which would hurt competition. Today, all three of these laws

  • form the foundation of American antitrust laws.

  • So back to the Heinz-Kraft merger. Both of these companies are already major players

  • in the food industry, so wouldn’t their integration be bad for competition? Well according

  • to analysts, the food brands owned by Heinz and Kraft are just diverse enough that they

  • don’t overlap. Theyre not really both in the ketchup game - so there’s no ketchup

  • monopoly. One is most well known for ketchup, while the other is known for mac and cheese.

  • Experts think the Heinz-Kraft deal will be scrutinized, but eventually approved by regulatory

  • agencies. If there is overlap, the FTC can force them to sell off some of their similar

  • brands before the merge.

  • When you hear monopoly, you might think of the classic board game by the same name. Although

  • it might seem strange, this popular game was actually developed as anti-capitalist propaganda.

  • To learn more, check out this video from Seeker. Thanks for watching TestTube! Please subscribe.

Well-known American food brand, H.J. Heinz Co. is in talks to buy Kraft Foods Group Inc.

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B2 US kraft heinz antitrust ketchup ftc merger

How We Fight Against Monopolies

  • 59 4
    Ji Zhi Chen posted on 2016/01/11
Video vocabulary

Keywords

competition

US /ˌkɑmpɪˈtɪʃən/

UK /ˌkɒmpəˈtɪʃn/

  • noun
  • Fighting against others to win something
  • other
  • An event in which people compete to win something.
  • other
  • The act of competing; rivalry for business or profit.
  • The interaction between organisms or species in which both are harmed by a shared limited resource.
  • The process of companies trying to be more successful than others by offering better products or services.
  • The act of competing as it relates to pricing and market share.
  • A situation in which people or organizations compete with each other for something that not everyone can have.
act

US /ækt/

UK /ækt/

  • other
  • To behave in a particular way.
  • To perform in a play or movie.
  • To take action; do something.
  • noun
  • What someone did; action; behavior
  • A major division in a play or opera.
  • A law or rule passed by a government we must obey
  • One of the parts that a stage play is divided into
  • A performance in a show or play.
  • A formal decision or law passed by a legislature or other governing body.
  • verb
  • To behave in a certain way
  • To perform on a stage or in a movie
  • other
  • Take action; do something.
trade

US /treid/

UK /treɪd/

  • noun
  • A specific industry, e.g. shoe making
  • Action of buying and selling things in business
  • The customers of a business.
  • Exchanging something for something else
  • A skilled occupation or craft.
  • A particular form of skilled work, such as carpentry or plumbing.
  • An instance of buying or selling stocks or other securities.
  • Job often requiring physical skills, e.g. plumbing
  • verb
  • To buy, sell and exchange goods in business
  • To give something in return for something else
  • other
  • To engage in buying and selling goods or services.
  • other
  • The activity of buying, selling, or exchanging goods or services between people or countries.
  • other
  • To give something in exchange for something else.
  • To buy or sell stocks or other securities.
economy

US /ɪˈkɑnəmi/

UK /ɪ'kɒnəmɪ/

  • other
  • The careful management of resources to avoid waste.
  • Careful management of available resources.
  • Careful management of available resources.
  • The quality of being efficient and avoiding waste.
  • Careful management of available resources.
  • The avoidance of waste or extravagance; thrift.
  • noun
  • The system of how money is made and used within a particular country or region.
  • A particular system or network of economic activity.
  • Careful management of available resources; avoidance of waste.
  • Using money, resources in a careful, effective way
  • The system of how money is made and used within a particular country or region.
  • Total of all goods, services and wages in an area
  • adjective
  • Avoiding waste; thrifty.
  • Relatively inexpensive or efficient; designed to save money.
  • Relatively low in price or cost.
  • Relating to a cheaper or more basic version of a product or service.
federal

US /ˈfɛdərəl, ˈfɛdrəl/

UK /'fedərəl/

  • adjective
  • Consisting of several united states
  • Relating to a system of government in which several states unite under a central authority.
  • Relating to laws enacted at the national level.
  • Relating to a system of government in which power is divided between a central authority and constituent political units.
  • noun
  • The central banking system of the United States.
food

US /fud/

UK /fu:d/

  • noun
  • What people and animals eat to live
  • Things taken in by plants to maintain life
  • A particular style or type of cooking, e.g. Asian
American

US /əˈmɛrɪkən/

UK /əˈmerɪkən/

  • adjective
  • Concerning the culture and people of the USA
  • noun
  • Person from the USA
hurt

US /hɚt/

UK /hɜ:t/

  • noun
  • Mental, emotional, or physical pain
  • verb
  • To cause pain, damage or injury
protect

US /prəˈtɛkt/

UK /prə'tekt/

  • verb
  • To defend someone or something from harm or danger
  • other
  • To defend someone or something from attack.
  • To maintain (domestic industries) by taxing imports.
  • To guard against financial loss or risk.
  • To keep someone or something safe from harm or damage.
  • To defend or guard (one's interests or rights).
  • To keep someone or something safe from harm or damage.
  • To preserve or maintain something in its original state.
commission

US /kəˈmɪʃən/

UK /kə'mɪʃn/

  • other
  • To order or authorize the production of something.
  • To bring (a ship) into active service.
  • To formally ask someone to create or produce something.
  • To bring something newly produced into working condition.
  • other
  • The act of authorizing someone to do something.
  • A sum, typically a percentage of the sale price, paid to an agent or employee for their services.
  • noun
  • Money paid for a service, e.g. money exchanging
  • A group of people officially charged with a particular function.
  • An instruction, command, or duty given to a person or group of people.
  • An official role or title in the military
  • Group officially put in charge of e.g. education
  • Order for a specific piece of work, usually of art
  • other
  • A fee paid to someone for making a sale.
  • A group of people officially appointed to perform a specific task or investigation.
  • A formal written warrant granting someone the rank of officer in the armed forces.
  • verb
  • To hire someone, order work to be done for payment