lets you publish your apps and games on Google Play

to over 1 billion Android users around the world.

The Developer Console is full of features

that can help you grow your app or game business.

We've chosen ten tips you can take advantage of right now.

Improve your app quality by getting feedback

from trusted users before you launch to the world.

How?

Follow the instructions from the APK tab

and invite users through an open or closed beta.

They'll be able to download the test app from the Play store,

and you can start getting feedback on your new features.

Don't let hiccups trip you up or slow you down.

Staggering updates lets you release your app

to progressively more people,

so you can catch and fix any glitches

before they have a chance to affect a wider audience.

With store listing experiments,

you can test up to three variants of your app icon,

text, and graphics on your store listing

to see which gets users downloading your app.

Take a data driven approach to optimizing our store listing

and try new things.

Don't just assume it's good enough.

Ratings and reviews will tell you what your users love

and love less about your app,

and replying to reviews creates dialogue,

which builds loyalty.

The Developer Console monitors your app's performance

in Google Play and suggests optimization tips

and provides a handy guide to utilize each suggestion.

App indexing lets users open your app's content

directly from Google searches on their devices.

It's a great way to reengage users who've installed your app

and help them rediscover your app's features.

Once you've added app indexing to your app,

verifying your website in the Developer Console

to start taking advantage of the additional app engagement.

Gain actionable insights on how users are interacting

with your app by linking your Google Analytics account

to the Developer Console.

You'll see additional reports on new and active users,

plus new metrics like the Google Play Referral Flow

to help you understand how users are discovering your apps.

Sudden drops in your installs or ratings?

Are there more crashes than usual?

Email alerts will alert you

so you can be totally on top of your app's performance

and minimize a bad user experience.

Gain deeper insight into the behavior

of your app and its users

by exporting your most important stats:

installs, upgrades, reviews, ratings, crashes.

Analyzing this data in detail lets you spot trends

and then focus on the improvements most important

to your users.

Make app publishing and management tasks

easy, time efficient, and useful

by automating them.

Push out a daily update to your alpha testers.

Update localized store listing text and imagines.

Add or delete in-app products

to keep your app super fresh.

Head over to the Google Play Developer Console

to start taking advantage of these features.

If you want more tips on how to improve your app

or game's performance and build a better app business,

check out the other videos in this series

and download "The Secrets to App Success" on Google Play.