and normally speaking, a picture like this, for me,

should be straightforward.

I'm in southern Ethiopia. I'm with the Daasanach.

There's a big family, there's a very beautiful tree,

and I make these pictures with this very large,

extremely cumbersome, very awkward technical plate film camera.

Does anybody know 4x5 and 10x8 sheets of film,

and you're setting it up, putting it on the tripod.

I've got the family, spent the better part of a day talking with them.

They sort of understand what I'm on about.

They think I'm a bit crazy, but that's another story.

And what's most important for me is the beauty and the aesthetic,

and that's based on the light.

So the light's setting on my left-hand side,

and there's a balance in the communication with the Daasanach,

the family of 30, all ages.

There's babies and there's grandparents,

I'm getting them in the tree and waiting for the light to set,

and it's going, going, and I've got one sheet of film left,

and I think, I'm okay, I'm in control, I'm in control.

I'm setting it up and I'm setting up, and the light's just about to go,

and I want it to be golden, I want it to be beautiful.

I want it to be hanging on the horizon so it lights these people,

in all the potential glory that they could be presented.

And it's about to go and it's about to go,

and I put my sheet in the camera,

it's all focused,

and all of a sudden there's a massive "whack,"

and I'm looking around, and in the top corner of the tree,

one of the girls slaps the girl next to her,

and the girl next to her pulls her hair, and all hell breaks loose,

and I'm standing there going, "But the light, the light.

Wait, I need the light. Stay still! Stay still!"

And they start screaming,

and then one of the men turns around and starts screaming, shouting,

and the whole tree collapses, not the tree, but the people in the tree.

They're all running around screaming, and they run back off into the village

in this sort of cloud of smoke, and I'm left there standing behind my tripod.

I've got my sheet, and the light's gone, and I can't make the picture.

Where have they all gone? I had no idea.

It took me a week, it took me a week to make the picture which you see here today,

and I'll tell you why. (Applause)

It's very, very, very simple -- I spent a week going around the village,

and I went to every single one: "Hello, can you meet at the tree?

What's your story? Who are you?"

And it all turned out to be about a boyfriend, for crying out loud.

I mean, I have teenage kids. I should know.

It was about a boyfriend. The girl on the top, she'd kissed the wrong boy,

and they'd started having a fight.

And there was a very, very beautiful lesson for me in that:

If I was going to photograph these people

in the dignified, respectful way that I had intended,

and put them on a pedestal, I had to understand them.

It wasn't just about turning up. It wasn't just about shaking a hand.

It wasn't about just saying, "I'm Jimmy, I'm a photographer."

I had to get to know every single one of them,

right down to whose boyfriend is who and who is allowed to kiss who.

So in the end, a week later,

and I was absolutely exhausted,

I mean on my knees going, "Please get back up in that tree.

It's a picture I need to make."

They all came back. I put them all back up in the tree.

I made sure the girls were in the right position,

and the ones that slapped, one was over there.

They did look at each other. If you look at it later,

they're staring at each other very angrily,

and I've got the tree and everything,

and then at the last minute, I go, "The goat, the goat!

I need something for the eye to look at. I need a white goat in the middle."

So I swapped all the goats around. I put the goats in.

But even then I got it wrong, because if you can see on the left-hand side,

another little boy storms off because I didn't choose his goat.

So the moral being I have to learn to speak Goat as well as Daasanach.

But anyway, the effort that goes into that picture

and the story that I've just related to you,

as you can imagine,

there are hundreds of other bizarre, eccentric stories

of hundreds of other people around the world.

And this was about four years ago, and I set off on a journey,

to be honest, a very indulgent journey.

I'm a real romantic. I'm an idealist, perhaps in some ways naive.

But I truly believe that there are people on the planet that are beautiful.

It's very, very simple. It's not rocket science.

I wanted to put these people on a pedestal.

I wanted to put them on a pedestal like they'd never been seen before.

So, I chose about 35 different groups,

tribes, indigenous cultures.

They were chosen purely because of their aesthetic,

and I'll talk more about that later.

I'm not an anthropologist, I have no technical study with the subject,

but I do have a very, very, very deep passion,

and I believe that I had to choose the most beautiful people on the planet

in the most beautiful environment that they lived in,

and put the two together and present them to you.

About a year ago,

I published the first pictures,

and something extraordinarily exciting happened.

The whole world came running,

and it was a bizarre experience, because everybody, from everywhere:

"Who are they? What are they? How many are they?

Where did you find them? Are they real? You faked it.

Tell me. Tell me. Tell me. Tell me." Millions of questions for which,

to be honest, I don't have the answers.

I really didn't have the answers,

and I could sort of understand, okay, they're beautiful, that was my intention,

but the questions that I was being fired at,

I could not answer them.

Until, it was quite amusing, about a year ago

somebody said, "You've been invited to do a TED Talk."

And I said, "Ted? Ted? Who's Ted? I haven't met Ted before."

He said, "No, a TED Talk." I said, "But who's Ted?

Do I have to talk to him or do we sit with each other on the stage?"

And, "No, no, the TED group. You must know about it."

And I said, "I've been in a teepee and in a yurt for the last five years.

How do I know who Ted is? Introduce me to him."

Anyway, to cut a long story short, he said, "We have to do a TED Talk."

Researched. Oh, exciting. That's great!

And then eventually you're going to go to TEDGlobal.

Even more exciting.

But what you need to do, you need to teach the people lessons,

lessons that you've learned on your travels around the world

with these tribes.

I thought, lessons, okay, well, what did I learn? Good question.

Three. You need three lessons, and they need to be terribly profound.

(Laughter)

And I thought, three lessons, well, I'm going to think about it.

(Applause)

So I thought long and hard, and I stood here two days ago,

and I had my test run, and I had my cards

and my clicker in my hands and my pictures were on the screen,

and I had my three lessons, and I started presenting them,

and I had this very odd out-of-body experience.

I sort of looked at myself standing there, going, "Oh, Jimmy,

this is complete loads of codswallop.

All these people sitting here, they've had more of these talks,

they've heard more lessons in their life.

Who are you to tell them what you've learned?

Who are you to guide them and who are you to show them

what is right, what is wrong, what these people have to say?"

And I had a little bit of a, it was very private,

a little bit of a meltdown.

I went back, and a little bit like the boy walking away from the tree with his goats,

very disgruntled, going, that didn't work,

It wasn't what I wanted to communicate.

And I thought long and hard about it, and I thought, well, the only thing

I can communicate is very, very basic.

You have to turn it all the way around.

There's only one person I know here, and that's me.

I'm still getting to know myself,

and it's a lifelong journey, and I probably won't have all the answers,

but I did learn some extraordinary things on this journey.

So what I'm going to do is share with you my lessons.

It's a very, as I explained at the beginning, very indulgent, very personal,

how and why I made these pictures,

and I leave it to you as the audience to interpret what these lessons

have meant to me, what they could perhaps mean to you.

I traveled enormously as a child.

I was very nomadic. It was actually very exciting.

All around the world,

and I had this feeling that I was pushed off at great speed

to become somebody, become that individual, Jimmy.

Go off into the planet, and so I ran, and I ran,

and my wife sometimes kids me, "Jimmy, you look a bit like Forrest Gump,"

but I'm, "No, it's all about something, trust me."

So I kept running and I kept running, and I sort of got somewhere

and I sort of stood there and looked around me and I thought, well,

where do I belong? Where do I fit?

What am I? Where am I from? I had no idea.

So I hope there aren't too many psychologists in this audience.

Perhaps part of this journey