The opportunity to interact with your customers is what makes social media such a powerful tool for small businesses.

But, the key to truly engaging your audience is surprisingly simple.

Start a conversation that your customers can take part in.

It's easy to think of Facebook, Twitter, and other sites as no more than a place to advertise your business,

but social media engagement, like actual conversation, requires a two-way dialogue, a back and forth.

Instead of posting an information-heavy ad, try asking a question that encourages followers to respond,

and then keep the conversation going by answering these responses.

You can use this input to make decisions that result in your customers feeling heard, and more invested in your small business.

Another great idea: Post fun, funny, or meaningful photos of your business in action,

and encourage followers to share photos of their own.

Your customers will love knowing they're interacting with a real person,

and they will be eager to help promote your business by sharing with others.

And there's your quick win!