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  • Smart and simple tips for growing your small business.

  • The opportunity to interact with your customers is what makes social media such a powerful tool for small businesses.

  • But, the key to truly engaging your audience is surprisingly simple.

  • Start a conversation that your customers can take a part in.

  • It's easy to think of Facebook, Twitter, and other sites is no more than a place to advertise your business,

  • but social media engagement like actual conversation requires a two-way dialogue, and back and forth.

  • Instead of posting an information- heavy ad,

  • try asking a question that encourages followers to respond,

  • and then keep the conversation going by answering these responses.

  • You can use this input to make decisions that result in your customers feeling heard

  • and more invested in your small business.

  • Another great idea: post fun, funny, or meaningful photos of your business in action

  • and encourage followers to share photos of their own.

  • Your customers will love knowing they're interacting with a real person,

  • and they will be eager to help promote your business by sharing with others.

  • And there's your quick win!

Smart and simple tips for growing your small business.

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A2 US small business conversation engagement social small real person

The Key to Social Media Engagement

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    Raina posted on 2015/11/20
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