Placeholder Image

Subtitles section Play video

  • It′s Singles′ Day in China， in other words： the biggest online shopping day in

  • the world. Thousands of Chinese online consumers are

  • clicking away before the day is up... and THIS is prompting Korean exporters to customize

  • marketing strategies － at least for today － for the Chinese local market.

  • Our Shin Se－min has this story. It was an impressive start.

  • E－commerce giant Alibaba Group logged over three－point－nine billion U.S. dollars

  • in the first hour of China′s Singles′ Day.

  • And the mega－retailer′s total gross merchandise volume keeps on climbing，... as the 24－hour

  • deadline approaches. November 11th， eleven－eleven， started

  • out as an obscure event in the 1990s，… where the country′s bachelors and the bachelorettes

  • celebrated being single. But in 2009， Alibaba turned it into an e－commerce

  • phenomenon，… with sales reaching nearly 9－billion dollars last year， all through

  • online shopping. It′s much like the U.S.′ Cyber Monday

  • or Black Friday，… except the size of Singles′ Day sales is FOUR－TIMES that of Cyber Monday.

  • On this day last year，… Alibaba raked in total sales worth over 10－trillion won，…

  • or eight－point－six billion dollars，… which is 100 times more than what all Korean

  • online retailers combined have made in China in the past five years.

  • ″China′s online retail market only takes up 10－percent of the entire domestic market，…

  • a minimal portion for now. But the speed of growth is so fast it′s hard to predict.″

  • Ranging from electronic goods to clothing，… the sales event also brings in over five－thousand

  • overseas brand from 25 countries，… including Korea， U.S. and Japan.

  • It′s one of the better ways to publicize Korean brands to some 20－percent of the

  • world′s entire population online，... during a 24－hour window.

  • ″In order to turn this mega－sales event into a long－term opportunity，... local

  • exporters need to better come up with marketing tactics targeting specific age groups， mostly

  • those in their 20s and 30s，... and particular regions.″

  • ″With China rebalancing its economy to one based on consumer spending，... following

  • its slowing economic growth，... it has become much clearer，... that Korean exporters...

  • mulling over options to restructure their export strategies should put heavier emphasis

  • on shipping consumer goods to China. Shin Se－min， Arirang News.″

It′s Singles′ Day in China， in other words： the biggest online shopping day in

Subtitles and vocabulary

B1 alibaba online china korean shin min

China′s Singles′ Day market opens up potential for Korean exporters 중국판 사이버먼데이

  • 144 10
    richardwang posted on 2015/11/12
Video vocabulary

Keywords

day

US /de/

・

UK /deɪ/

  • noun
  • A period of 24 hours beginning at midnight
  • The period of time when it is light outside
  • Person's name

A1

More
event

US /ɪˈvɛnt/

・

UK /ɪˈvent/

  • noun
  • An action or occurrence recognized by a software program.
  • Any social gathering; occasion; planned activity
  • Something that happens that you will remember
  • Something that happens or takes place, especially something significant.
  • Race or contest in a sports activity or program
  • The outcome or result of something.
  • A specific item in a sports program.

A1 TOEIC

More
group

US /ɡrup/

・

UK /ɡru:p/

  • other
  • Put together; form into a group.
  • noun
  • Two or more musicians who play music together
  • A set of things that are similar or related in some way.
  • An atom or group of atoms that replace another atom or group of atoms in a molecule.
  • A number of military personnel under a single command.
  • A band of musicians who perform together.
  • Number of people or things gathered together
  • An organization or set of people working together, especially one with a particular purpose.
  • A number of people or things that are located close together or are considered or classed together.
  • A number of people or things that are located close together or are considered or classed together.
  • A number of things that are located close together or are considered or classed together.
  • verb
  • To combine or collect objects or people together

A1

More
percent

US /pɚˈsɛnt/

・

UK /pə'sent/

  • adverb
  • One one-hundredth of a whole; the symbol %
  • noun
  • A specified amount in every hundred
  • An amount equal to one hundredth of something.
  • Rate of interest
  • A proportion multiplied by 100
  • The symbol % indicating percent.

A2 TOEIC

More
growth

US /groʊθ/

・

UK /grəʊθ/

  • noun
  • Improvement, development in a skill over time
  • A mass on the skin or body part related to illness
  • Act of growing
  • The process of increasing in size, number, value, or strength.
  • An increase in the level of economic activity in a country or region.
  • An abnormal mass of tissue that forms in or on the body.
  • other
  • The process of bacteria or other organisms multiplying.
  • The development of a culture or society.
  • The process of increasing in size, number, value, or strength.
  • An increase in the level of economic activity in a country or area.
  • An increase in amount or level.
  • The process of a living thing increasing in size.
  • The process of improving oneself through learning and development.
  • The process of a plant increasing in size.
  • other
  • An abnormal mass of tissue; a tumor.

A2 TOEIC

More
hour

US /aʊr/

・

UK /'aʊə(r)/

  • noun
  • 60 minutes
  • Particular time of the day
  • A unit of distance measured by time taken to travel.
  • Fixed, regularly occurring time
  • A particular time of day.
  • A period of 60 minutes.
  • A unit of time used to calculate payment for work.

A1

More
consumer

US /kənˈsumɚ/

・

UK /kənˈsju:mə(r)/

  • noun
  • Person who buys goods or services
  • A person who purchases goods and services for personal use.
  • An organism that feeds on other organisms.
  • A person who purchases goods and services for personal use.
  • An organism that feeds on other organisms.
  • An economic agent who uses goods and services.
  • A person or thing that uses something.
  • adjective
  • Relating to the buying and using of goods and services.
  • Relating to people who buy goods and services.

A2

More
local

US /ˈloʊkl/

・

UK /ˈləʊkl/

  • noun
  • Bus or train, that stops at most stations
  • People who live in the area being discussed
  • The pub you most frequently go to
  • adjective
  • Relating to a particular area, city, or town

A2 TOEIC

More
Chinese

US

・

UK

  • adjective
  • Concerning the culture and people of China

A1

More
cyber

US /'saɪbə/

・

UK /'saɪbə/

  • adjective
  • Concerning the internet

B1

More

Click the word to look it up Click the word to find further inforamtion about it