Name: 【TED】Paula Scher: Great design is serious (not solemn)
Uploaded: 2015-11-09T19:24:25.000Z
Duration: 21 min 57 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Adverbs of degree

I even looked it up in the dictionary, to make sure

I'm both a kid and I'm gambling all the time.

there's probably something inherently wrong

with the structure or the situation you're in,

who used to write an "Observer" column in the New York Times.

He's a wonderful humorist. And I'm going to read you

Children almost always begin by being serious,

In politics, the rare candidate who is serious,

is easily overwhelmed by one who is solemn, like Eisenhower.

That's because it is hard for most people

but more comfortable to endorse solemnity,

and widely accepted as good for you, is solemn.

Going to educational conferences to tell you anything

during which you devise a foolproof scheme for robbing Tiffany's,

Now, when I apply Russell Baker's definition

it doesn't necessarily make any particular point about quality.

Solemn design is often important and very effective design.

and is accepted by appropriate audiences.

It can be achieved out of innocence, or arrogance,

or out of selfishness, sometimes out of carelessness.

But mostly, it's achieved through all those kind of crazy

It's filled with the kind of craft laws that come from something being

Serious design is also -- often -- quite unsuccessful

is about invention, change, rebellion -- not perfection.

that in your 20s the risers are very high

You sort of leap up very quickly in your youth.

That's because you don't know anything and you have a lot to learn,

and so that anything you do is a learning experience

As you get older, the risers get shallower

and you start moving along at a slower pace

I find it's actually getting really hard to be serious.

I'm hired to be solemn, but I find more and more

Subtitles ListPlay Video

【TED】Paula Scher: Great design is serious (not solemn)

play

begin

job

kind