Name: What the #$%@ is UX Design?
Uploaded: 2016-02-02T22:00:00.000Z
Duration: 5 min 40 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

To-infinitive

In this talk, I'm not only going to explain what UX Design is

but also why I believe you should find out more about it

UX, obviously, stands for  "user experience"

we're referring to the what, when, where,

as well as who that person is. So: what, when,

where, why, how, and who: these cover the

pretty much everything that affects a user's interaction with that product.

which is someone who designs these interactions,

Of course it's not all about the user's needs.

It's no use having a product that people love,

if it doesn't help a business achieve its goals.

that's a side project. A UX Designer aims

for that sweet spot where user needs and business needs overlap.

do this, other than by asking a lot of questions?

what's called a user-centred design process.

product's lifecycle. I'm going to repeat that,

user's needs into account at every stage of the product lifecycle.

I say product, because these techniques apply

to web apps, mobile apps, desktop apps, or

you four reasons why I believe this stuff

include the obvious one, which is the fact that

building a product that's awesome, instead

that's a given. The reasons why I think you

1) You're probably doing some of this already.

you understand how it is that you do what you do,

danced the most beautiful dance in the world.

Here's Number 2: user-centred design is a

scientific! It's like taking the scientific

method, using analysis and measurement, and

applying it to humans and their behaviour.

And that's fascinating to me - this notion

that designers are artistic geniuses with a

penchant for cutting off their own ear ...

it's nonsense! This is a science! Well, a

quasi-science. Which leads me to the third

reason that UX matters: it's not that hard.

putting myself out of a job here, but you

know what? This stuff is not rocket surgery,

to borrow from Steve Krug. Anyone can learn

the basics of user testing and card sorting

and writing scenarios and creating wireframes.

Which is a good segue to the fourth reason

you should care about UX, and that's that ...

it's fun! This stuff is fascinating! A career

as a UX Designer is interesting, it's challenging,

it's rewarding, it pays well, and there's a very

A lot of people feel uncomfortable calling

themselves a "designer", because they're no

good at choosing a typeface or a colour palette.

design behind the visuals. Visual design is

just one small part of it. It's an important

part, but some of the best UX Designers I know

actually aren't that great at visual design,

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What the #$%@ is UX Design?

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