Placeholder Image

Subtitles section Play video

  • Welcome to the Investors Trading Academy event of the week. Each week our staff of educators

  • tries to introduce you to a person of interest in the financial world. This could be a person

  • in government or banking or an important investors or trader. In this video we are going to take

  • a look at Tim Cook, CEO of Apple. In the three years after the death of Steve

  • Jobs, Mr. Cook, 54, has held his nerve through attacks from activist investors and a loss

  • of faith among some that Apple could succeed without its late founder. This year has seen

  • Apple’s chief step out of the shadows of his predecessor and imprint the company with

  • his own set of values and priorities: bringing in fresh blood, changing how it manages its

  • cash pile, opening Apple up to greater collaboration and focusing more on social issues.

  • Financial Times has recently named Cook at theperson of the yearand Global Finance

  • has named him one ofthe 50 most influential peoplein 2014.

  • In a recent interview Tim surprised readers when he spoke about his sexuality. Cook said

  • While I have never denied my sexuality, I haven’t publicly acknowledged it either,

  • until now. So let me be clear: I’m proud to be gay, and I consider being gay among

  • the greatest gifts God has given me.” Tim Cook is the man behind the most valuable

  • company in the world and major player in design, technology, publishing, Hollywood and music.

  • In May the company picked up Beats, the headphone and streaming music service, for $3 billion.

  • The opening weekend for the iPhone 6 in September set a new Apple record, selling 10 million

  • smartphones in just three days. Born in Alabama on November 1, 1960, Tim Cook

  • graduated from Auburn University with a bachelor's degree in industrial engineering in 1982,

  • and went on to earn an M.B.A. from Duke University's Fuqua School of Business in the late '80s.

  • Following a 12-year career at IBM, in 1994, Cook became a chief operating officer. After

  • six months at Compaq, Cook left his position and took a job at Apple. In August 2011, Cook

  • was named Apple's new CEO, taking over the position for former CEO and Apple co-founder

  • Steve Jobs, who died in October 2011 after a years-long battle with cancer.

Welcome to the Investors Trading Academy event of the week. Each week our staff of educators

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it