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Welcome to the Investors Trading Academy event of the week. Each week our staff of educators
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tries to introduce you to a person of interest in the financial world. This could be a person
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in government or banking or an important investors or trader. In this video we are going to take
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a look at Tim Cook, CEO of Apple. In the three years after the death of Steve
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Jobs, Mr. Cook, 54, has held his nerve through attacks from activist investors and a loss
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of faith among some that Apple could succeed without its late founder. This year has seen
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Apple’s chief step out of the shadows of his predecessor and imprint the company with
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his own set of values and priorities: bringing in fresh blood, changing how it manages its
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cash pile, opening Apple up to greater collaboration and focusing more on social issues.
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Financial Times has recently named Cook at the “person of the year” and Global Finance
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has named him one of “the 50 most influential people” in 2014.
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In a recent interview Tim surprised readers when he spoke about his sexuality. Cook said
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“While I have never denied my sexuality, I haven’t publicly acknowledged it either,
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until now. So let me be clear: I’m proud to be gay, and I consider being gay among
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the greatest gifts God has given me.” Tim Cook is the man behind the most valuable
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company in the world and major player in design, technology, publishing, Hollywood and music.
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In May the company picked up Beats, the headphone and streaming music service, for $3 billion.
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The opening weekend for the iPhone 6 in September set a new Apple record, selling 10 million
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smartphones in just three days. Born in Alabama on November 1, 1960, Tim Cook
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graduated from Auburn University with a bachelor's degree in industrial engineering in 1982,
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and went on to earn an M.B.A. from Duke University's Fuqua School of Business in the late '80s.
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Following a 12-year career at IBM, in 1994, Cook became a chief operating officer. After
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six months at Compaq, Cook left his position and took a job at Apple. In August 2011, Cook
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was named Apple's new CEO, taking over the position for former CEO and Apple co-founder
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Steve Jobs, who died in October 2011 after a years-long battle with cancer.