Placeholder Image

Subtitles section Play video

  • The company that would later become known as Marvel Comics was founded in 1939 by a

  • man named Martin Goodman. Back then Marvel was known as Timely Publications and later

  • Timely Comics. In its first year, the company released their first comic titled Marvel Comics #1.

  • It was a mayor success selling hundreds of thousands of copies featuring characters

  • like the original Human Torch and Namor The Sub-Mariner. These two characters along with

  • Captain America, making his debut in 1941, would remain as Marvel's most popular heroes

  • throughout its early history. Early on Goodman hired a young man named Stanley Lieber who

  • would go on to create many of the most popular Marvel characters we know today. Of course,

  • you most likely know him by his pseudonym, Stan Lee. The 1960s saw the introduction of

  • many teams and individual superheroes, anti-heroes, and villains that would come to define what

  • the company is today. Some examples are The Fantastic Four, The Avengers, The Hulk, Spider-Man,

  • Ultron, Thor, Guardians of the Galaxy, Iron-Man, X-Men, Doctor Doom, and Galactus, among so

  • many others. In the coming decades, Marvel had its ups and downs and struggled to survive

  • due in part to a very unstable market while also competing with its longtime rival DC

  • Comics. At the turn of the century, Marvel had some success with their live action movie

  • adaptations. Titles like Blade, X-Men, Spider-Man, and Hulk would serve as the early instigators

  • of the immensely popular and thriving superhero movie market we have today. In 2009 Marvel

  • Entertainment, the parent company of Marvel Comics, was acquired by The Walt Disney Company.

  • And with their initiative to launch the Marvel Cinematic Universe, superheroes are more popular

  • than ever before.

  • It was very close that Marvel never even came into existence. You see, in 1937 Martin Goodman

  • was on his honeymoon in Europe with his wife. When it was time to return to the US, Goodman

  • wanted to ride the exciting and marvelous Hindenburg airship. However as he was late

  • to buy tickets he was unable to secure two seats next to each other. So the couple took

  • a plane back instead. If two seats had been available, it's likely they would have perished

  • in the inferno of the now famous Hindenburg disaster.

  • In 1979, comic book artist Dave Cockrum decided to quit his job at Marvel. In the process

  • he also left a resignation letter explaining why he wanted to leave the company. Now, at

  • roughly the same time, the comic Iron Man #127 was released. In it, Tony Starks butler

  • Edwin Jarvis also decides to quit his job. Jarvis leaves a resignation letter as well

  • but it doesn't make much sense. As it turns out, someone at Marvel decided to use the

  • resignation letter left by Cockrum in the comic. The only difference being that they

  • replaced the word "Marvel" with "Avengers". Three issues later, the confusing letter was

  • explained as a mistake, but some think it was more of a deliberate prank. No one's really

  • sure how the letter ended up in the comic.

  • Wolverine is arguably one of the most popular members of the X-Men if not one of Marvel's

  • most popular characters overall. During his inception, they wanted to name him either

  • The Wolverine or The Badger. Luckily they choose the former. I mean, look at this thing.

  • It's just a cute little badger.

  • Now once they did, the initial idea was for Wolverine to

  • be an actual mutant Wolverine. This is even suggested in the comic X-Men #98, where a

  • scientist mentions that Wolverine is different from the rest of the mutants and doesn't even

  • appear to be human. Another weird thing is that in the beginning Marvel had a rule that

  • Wolverine could not have visible arm hair while in costume. But when not in costume,

  • it was completely fine.

  • Superman kind of exist in the Marvel universe. Well at least his alternate personality, Clark

  • Kent, does. In several comics published by Marvel over the years he has be seen as a

  • background character, even having a few lines here and there. However this isn't exactly

  • canon and it isn't exactly Superman. Clark Kent in this case is just a normal news reporter

  • and is only included as a joke and a sort of cameo. It was never intended to be taken seriously.

  • Something I have always wondered about is, after an epic battle taking place in some fictional

  • metropolis somewhere. Who's responsible for cleaning up the mess these battles often leave

  • behind? Turns out that Marvel has actually tried to answer that question with an organization

  • appropriately called Damage Control. Damage Control is a large corporation that uses advanced

  • engineering technology to repair anything from an entire city to the Avengers Mansion

  • in a very short amount of time. For example they where responsible for rebuilding New

  • York after the event known as World War Hulk. I mean, it's some major suspension of disbelief.

  • But hey, at least it's better then just "Because magic!".

  • In 1984, Marvel was doing extremely well. They had a market share of around 70% with

  • DC Comics at somewhere around 20%. In fact for many years, DC Comics had struggled financially.

  • So in February of that year the head of DC Comics' parent company, Warner Communications,

  • called the president of Marvel because he wanted to give them the publishing rights

  • for all of DC Comics characters. Eventually they reached an agreement and Marvel was actually

  • set to acquire DC Comics along with all of its characters like Superman, Batman, The

  • Flash, and so on. The reason this never happened was because it would have resulted in Marvel

  • completely dominating the industry with a staggering 90% market share. Meaning Marvel

  • could essentially do whatever they wanted without any sort of competition. Today Marvel

  • and DC are at a more equal footing with other publishers like Dark Horse and Image Comics

  • not to far behind.

  • Michael Jackson was a big fan of comics and had a whole collection of hard to find comic

  • book collectibles. One of his favorite characters was Spider-Man. In the 1990s, Marvel was looking

  • into making a live action Spider-Man movie and when Michael Jackson heard of this he

  • wanted to be cast as the lead character. Peter Parker himself. He wanted to do this so badly

  • that he even attempted to actually buy Marvel Comics just so he could make and star in this

  • movie. I ehm... I think we're all pretty happy that this never happened.

  • Aside from the more common characters that get their own movies, TV-shows, and the like.

  • Marvel has a lot of really weird and obscure characters as well. Some examples are The

  • Pet Avengers, which is exactly what it sound like. The Avengers if they where animals.

  • Then there's Spider-Ham, which is Spider-Man if he where a pig. And his real name is not

  • Peter Parker but instead Peter Porker. The Phone Ranger who is skilled at repairing phone

  • lines and phones. Bird-Brain, a human bird. Matador who's a matador. Leap-Frog, literally

  • a man in a frog costume. And then there's Eye-Scream who has the ability to turn himself

  • into ice cream. Why?

  • A large part of the X-Men storylines follow the characters struggle to be accepted as

  • ordinary people. How society sees them as freaks of nature and not humans. Which makes

  • it kind of ironic how Marvel spent years trying to make the case that X-Men figurines should

  • not be considered humans. They did this to avoid a certain tax rule that would have cost

  • them a lot more money. The rule essentially states that human looking figurines should

  • be defined dolls, while non human characters are defined as toys. Sorry Xavier and Co.

  • even your creator thinks you're less then human.

The company that would later become known as Marvel Comics was founded in 1939 by a

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it