Name: 【TED】Chip Kidd: The art of first impressions — in design and life
Uploaded: 2015-10-04T14:02:02.000Z
Duration: 18 min 54 s
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blah blah, blah blah blah blah blah blah.

Well, you don't know because you couldn't understand it.

But hopefully, it was said with enough conviction

that it was at least alluringly mysterious.

I'm balancing these two things in my daily work as a graphic designer,

and there are two elements that absolutely fascinate me.

Okay. Now how many people know what this is?

Okay. Thanks to two more deft strokes by the genius Charles M. Schulz,

we now have seven deft strokes that in and of themselves

one that has enthralled hundreds of millions of fans

that I designed about the work of Schulz and his art,

There is no other typographic information or visual information on the front,

and the name of the book is "Only What's Necessary."

So this is sort of symbolic about the decisions I have to make every day

We ask ourselves this. ["When should you be clear?"]

Now, something like this, whether we can read it or not,

This is a rather recent example of urban clarity that I just love,

mainly because I'm always late and I am always in a hurry.

So when these meters started showing up a couple of years ago on street corners,

I was thrilled, because now I finally knew

how many seconds I had to get across the street

So let's look at the yin to the clarity yang,

Mystery is a lot more complicated by its very definition.

and when it's done right, we really, really want to.

In World War II, the Germans really, really wanted to decode this,

Here's an example of a design that I've done recently

who I've done design work for for over 20 years now,

and this is a novel about a young man who has four dear friends

who all of a sudden, after their freshman year of college,

completely cut him off with no explanation,

And the friends' names each have a connotation in Japanese to a color.

So there's Mr. Red, there's Mr. Blue, there's Ms. White, and Ms. Black.

Tsukuru Tazaki, his name does not correspond to a color,

so his nickname is Colorless, and as he's looking back on their friendship,

he recalls that they were like five fingers on a hand.

So I created this sort of abstract representation of this,

but there's a lot more going on underneath the surface of the story,

and there's more going on underneath the surface of the jacket.

The four fingers are now four train lines

And then you have the colorless subway line

intersecting with each of the other colors,

which basically he does later on in the story.

to find out why they treated him the way they did.

And so this is the three-dimensional finished product

and what I was hoping for here is that you'll simply be allured

to decode and find out and make more clear why it looks the way it does.

This is a way to use a more familiar kind of mystery.

This is what it means. ["Make it look like something else."]

The visual vernacular is the way we are used to seeing a certain thing

applied to something else so that we see it in a different way.

This is an approach I wanted to take to a book of essays by David Sedaris

that had this title at the time. ["All the Beauty You Will Ever Need"]

Now, the challenge here was that this title actually means nothing.

It's not connected to any of the essays in the book.

It came to the author's boyfriend in a dream.

Thank you very much, so -- (Laughter) -- so usually, I am creating a design

that is in some way based on the text, but this is all the text there is.

So you've got this mysterious title that really doesn't mean anything,

Where might I see a bit of mysterious text that seems to mean something but doesn't?

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【TED】Chip Kidd: The art of first impressions — in design and life

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