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  • Today's question comes from Rob in Los Angeles.

  • Rob asks, do internal website links with exact match keyword

  • anchor texts hurt a website?

  • These links help our users navigate our website properly.

  • Are too many internal links with the same anchor text

  • likely to result in a ranking downgrade because of Penguin?

  • Good question.

  • My answer is, typically not.

  • Typically, internal website links will not cause you any

  • sort of trouble.

  • Now, the reason why I say, typically not rather than a

  • hard no is just because as soon as I say a hard no,

  • there'll be someone who has like 5,000 links all with the

  • exact same anchor text on one page.

  • But if you have a normal site--

  • a catalog site, or whatever, you've got bread crumbs,

  • you've got a normal template there.

  • And that's just the way people find their way around the site

  • and navigate, you should be totally fine.

  • That's not the sort of thing that I would worry about.

  • You might end up, because of bread crumbs or the internal

  • structure of the navigation, with a bunch of links that all

  • say the same thing, that point one page.

  • But as long as that's all within the same domain, that's

  • just on site links.

  • That's the sort of thing where, because of the nature

  • of you having a template, and you have many pages, it's kind

  • of expected they you'll have a lot of links that all have

  • that same anchor text that point to a given page.

  • I wouldn't worry about that.

  • It's not the kind of thing where internal links within a

  • domain would typically have any sort of issue unless--

  • there's always the one person who takes that way too far and

  • has a gajillion links all on one.

  • But if you were a regular website and you just have a

  • normal template and you have plenty of pages, that's not

  • the sort of thing where you'd need to worry about it.

  • Hope that helps.

Today's question comes from Rob in Los Angeles.

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B1 anchor internal site website template typically

Will multiple internal links with the same anchor text hurt a site's ranking?

  • 42 2
    Zenn posted on 2013/04/16
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