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We put all these together, and we have a great series of hypotheses.
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What's interesting is the word hypotheses.
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I call that a $50 word.
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That really sounds pretty important,
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and I use it when I teach this class in universities.
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But you know what?
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The word hypotheses is really a fancy word for guesses,
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and if you really think about it when you fill out the business model canvas
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all you have is a series of guesses.
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That's it. That's all we have is a series of guesses.
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What's great about the business model canvas is it allowed us to organize
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our thinking not around functional organization like what is sales doing
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or what's marketing doing or what does our spreadsheet say
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but just around a series of thoughtful first guesses
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about who do we think our customers are and what products are we making for them,
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and how much are we going to charge, and that's great,
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and you could sit around all day or all week in your conference room
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figuring out what those are.
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But the odds are you're probably wrong, but it's a great first starting point,
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but the question is how do we change those guesses into facts?
