Name: Intermarché Inglorious Fruits and Vegetables
Uploaded: 2015-03-13T16:13:06.000Z
Duration: 2 min 30 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Fruits and vegetables are facing an absurd situation.

Transition words & phrases

On one hand, people are encouraged to eat at least 5 a day.

On the other, we throw 300 million tonnes of it away each year.

Everything that doesn't fit into the norm... we toss.

As the European Union made 2014 the European Year Against Food Waste,

Intermarché, the third largest supermarket chain in France, decided to rehabilitate the non-calibrated

so we launched “les fruits & legumes moches.”

Now you can eat 5 inglorious fruits and vegetables a day,

We bought from our growers the products they usually throw away,

For people to realize that they were just as good as the others,

we designed and distributed "inglorious vegetable soups" and "inglorious fruit juices,"

Our new kind of fruits and vegetables were an immediate success.

1.2 tons average sale per store during the first two days,

This initiative increased awareness about food waste.

- Congratulations - Great idea. We have enough waste already.

It created a lot of conversations in social networks.

Over 13 million people reached after 1 month

Finally, journalists suggested that every supermarket in the country should do that.

- I think that every supermarket in France should do the same. - Good idea!

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Intermarché Inglorious Fruits and Vegetables

impact

throw

fit

aisle