Vocabulary

• rather than: More exactly; more correctly
• from scratch: From the very beginning; from nothing.
• for example: As an illustration or instance.
• afternoon tea: A light meal typically eaten between 3pm and 5pm, consisting of tea, sandwiches, cakes, and scones.
• account for: To explain the cause or reason for something
• entire: Complete or full; with no part left out; whole
• majority: Amount that is more than half of a group
• gross: 144 of something; twelve dozen of something
• experience: Thing a person has done or that happened to them
• presence: The same place or area that a person is
• sustainable: Capable of continuing for a long time
• confidence: Feeling that you can do well at something
• scratch: To rub your skin with your nails to stop an itch
• beverage: A drink other than water
• current: Electricity flowing through wires
• ability: The power, resources or skill to do something
• increase: To make or become larger in size or amount
• reflect: To indicate or be a sign of something
• brand: A mark burned on an animal to show who owns it
• shift: To change in position or direction
• lack: To not have, or not have enough, of something
• retention: Act of holding something inside the body
• franchise: Right to run a business using name of a company
• robust: Having physical vigor or energetic good health
• attention: Taking notice of someone or something
• transparent: Being open to see and to public criticism
• require: To demand that someone does something
• factor: Something that influences a result
• challenge: An activity you wish to try that may be hard to do
• account: An advantage
• counter: To say or do something in opposition or resistance
• deliver: To give birth to a child; help a woman give birth
• invest: To use resources to build for the future
• shape: The outer form of something, what it looks like
• adaptation: Music, movie or play, changed to a new form
• framework: Skeleton structure of a building or construction
• regularly: At the usual time each day, week, or month
• digital: Using electronic signals or computers
• stage: To organize an event to gain public interest
• receive: To get something someone has given or sent to you
• margin: Edge of an area
• important: Having power or authority
• opt: To choose one thing rather than other choices
• manage: To survive hardships and difficulties; to cope
• system: Set of organized, planned ideas that work together
• fact: Something that is known or proved to be true
• operate: To control or handle something, such as a machine
• build: Your physical shape; physique
• support: To give assistance or advice to someone
• point: An item to be discussed
• encompass: To encircle; cover completely
• entrepreneurial: Open to new ideas about starting new businesses
• flexibility: The quality of being able to be bent or stretched
• familiarity: Manner of talking or behaving
• calorie: Unit for measuring the amount of energy in food
• bubble: A small ball of air inside of a liquid
• floral: Made of, or decorated with pictures of flowers
• noteworthy: Worthy of notice; important and worth attention
• standardize: To change to make everything the same level
• gen: (UK old-fashioned, informal) Information about a particular subject