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  • Our world has many superheroes.

  • But they have the worst of all superpowers: invisibility.

  • For example, the catadores,

  • workers who collect recyclable materials for a living.

  • Catadores emerged from social inequality, unemployment,

  • and the abundance of solid waste

  • from the deficiency of the waste collection system.

  • Catadores provide a heavy, honest and essential work

  • that benefits the entire population. But they are not acknowledged for it.

  • Here in Brazil, they collect 90 percent of all the waste that's actually recycled.

  • Most of the catadores work independently,

  • picking waste from the streets and selling to junk yards at very low prices.

  • They may collect over 300 kilos

  • in their bags, shopping carts, bicycles and carroças.

  • Carroças are carts built from wood or metal

  • and found in several streets in Brazil,

  • much like graffiti and street art.

  • And this is how I first met these marginalized superheroes.

  • I am a graffiti artist and activist

  • and my art is social, environmental and political in nature.

  • In 2007, I took my work beyond walls and onto the carroças,

  • as a new urban support for my message.

  • But at this time, giving voice to the catadores.

  • By adding art and humor to the cause, it became more appealing,

  • which helped call attention to the catadores

  • and improve their self-esteem.

  • And also, they are famous now on the streets, on mass media and social.

  • So, the thing is,

  • I plunged into this universe and have not stopped working since.

  • I have painted over 200 carroças in many cities

  • and have been invited to do exhibitions and trips worldwide.

  • And then I realized that catadores, in their invisibility,

  • are not exclusive to Brazil.

  • I met them in Argentina, Chile,

  • Bolivia, South Africa, Turkey

  • and even in developed countries such as the United States and Japan.

  • And this was when I realized that I needed to have more people join the cause

  • because it's a big challenge.

  • And then, I created a collaborative movement called Pimp My Carroça --

  • (Laughter) -- which is a large crowdfunded event.

  • Thank you.

  • (Applause).

  • So Pimp My Carroça is a large crowdfunded event

  • to help catadores and their carroças.

  • Catadores are assisted by well-being professionals and healthcare,

  • like physicians, dentists, podiatrists, hair stylists, massage therapists

  • and much more.

  • But also, they also receive safety shirts, gloves, raincoats and eyeglasses

  • to see in high-definition the city,

  • while their carroças are renovated by our incredible volunteers.

  • And then they receive safety items, too:

  • reflective tapes, horns and mirrors.

  • Then, finally, painted by a street artist

  • and become part of part of this huge, amazing mobile art exhibition.

  • Pimp My Carroça took to the streets of São Paulo, Rio de Janeiro and Curitiba.

  • But to meet the demand in other cities, including outside of Brazil,

  • we have created Pimpx, which is inspired by TEDx,

  • and it's a simplified, do-it-yourself, crowdfunded edition of Pimp My Carroça.

  • So now everybody can join.

  • In two years, over 170 catadores, 800 volunteers and 200 street artists

  • and more than 1,000 donors

  • have been involved in the Pimp My Carroça movement,

  • whose actions have even been used in teaching recycling at a local school.

  • So catadores are leaving invisibility behind

  • and becoming increasingly respected and valued.

  • Because of their pimped carroças, they are able to fight back to prejudice,

  • increase their income and their interaction with society.

  • So now, I'd like to challenge you to start looking at and acknowledging

  • the catadores and other invisible superheroes from your city.

  • Try to see the world as one, without boundaries or frontiers.

  • Believe it or not,

  • there are over 20 million catadores worldwide.

  • So next time you see one,

  • recognize them as a vital part of our society.

  • Muito orbigado, thank you.

  • (Applause).

Our world has many superheroes.

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B1 TED pimp brazil invisibility superheroes waste

【TED】Mundano: Trash cart superheroes (Trash cart superheroes | Mundano)

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    CUChou posted on 2015/02/25
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