Vocabulary

• in the face of: When confronted with something difficult or challenging.
• shelf life: The length of time for which an item remains usable, fit for consumption, or saleable.
• last summer: The summer before this one.
• heat up: To become warmer; to make something warmer.
• scratching the surface: To deal with a subject or problem without analyzing it thoroughly.
• assume: To act in a false manner to mislead others
• potential: Capable of happening or becoming reality
• majority: Amount that is more than half of a group
• multiple: Having or involving more than one of something
• concept: Abstract idea of something or how it works
• grocery: Daily foods such as flour, sugar, and tinned foods
• average: Total of numbers divided by the number of items
• impact: A striking effect or result to hit with force
• revenue: Money that is made by or paid to a business
• force: Group of persons trained for military action; army
• general: Widespread, normal or usual
• scratch: To rub your skin with your nails to stop an itch
• dynamic: Always active or energetic; getting things done
• estimate: Guess or calculation of cost, size or value
• insight: Power to understand people and things very well
• competition: Fighting against others to win something
• inflation: Act of filling something with air or gas
• edge: An advantage you have over others
• surface: To give (road) a top layer
• huge: Very very large
• benefit: Good result or effect, something advantageous
• generate: To create or be produced or bring into existence
• spoil: To damage something, usually by treating it poorly
• retail: Business of selling products to the public
• survey: Broad view or general description of something
• expire: To breathe out
• throw: To use your arm to make something fly in the air
• risk: To do something potentially dangerous or foolish
• platform: Flat, raised structure that people stand on
• soar: (Of prices, etc.) to increase a lot in a short time
• haven: Place where people can feel safe and happy
• visible: Can see, easily seen or understood
• hit: To have a negative impact on a person/place/thing
• continue: To do something without stopping, or after pausing
• warehouse: Large building for storing goods, e.g. grain
• rise: To wake up and get out of bed after sleeping
• protect: To defend someone or something from harm or danger
• turn: To become (a particular age)
• find: To become aware of something that is happening
• set: Prepared for something; ready
• hard: Difficult to do; difficult to understand
• make: To arrange or prepare something e.g. dinner
• include: To make someone, something part of a group
• incremental: Happening or growing bit by bit over time
• flash: To appear suddenly and briefly
• datum: Item of factual information
• markdown: A discount off the usual price of goods