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  • THERE WAS A LOT TO TALK ABOUT

  • WHEN MARK ZUCKERBERG GRANTED

  • MATT LAUER HIS FIRST TELEVISION

  • INTERVIEW.

  • >> THERE IS A THING CALLED

  • SWAGGER.

  • WE KNOW WHAT IT IS WHEN WE SEE

  • IT.

  • SOMEONE WALKS WITH A SWAGGER AND

  • PRESENT THEMSELVES WITH A

  • SWAGGER.

  • THERE IS AN IMAGE THEY PROJECT.

  • THE LAST SEVERAL MONTHS HAVE

  • THEY TAKEN YOUR SWAGGER AWAY?

  • AND IS THAT IMPORTANT?

  • >> YOU KNOW, I TRY TO NOT HAVE A

  • SWAGGER.

  • SO I'M NOT SURE --

  • >> I DON'T MEAN IN THE A LITERAL

  • SENSE.

  • I MEAN IN THE A FIGURATIVE

  • SENSE.

  • >> THERE IS A LOT OF CRAZY STUFF

  • GOING ON.

  • THERE ARE PERIODS WHERE PEOPLE

  • SAY THAT YOU KNOW, WE'RE GOING

  • BETTER THAN I THINK WE'RE DOING

  • AND PERIODS WHERE PEOPLE SAY WE

  • ARE DOING WORSE THAN I THINK

  • WE'RE DOING.

  • >> ONE THING THAT IS DOWN IS THE

  • STOCK PRICE.

  • IT HAS FALLEN 40% SINCE IN MAY.

  • THE COMPANY IS CELEBRATING ITS 1

  • BILLIONth USERS BUT FACING ANGRY

  • STOCKHOLDERS AND DISAPPOINTED

  • EMPLOYEES.

  • ON PAPER, ZUCKERBERG HAS LOST

  • BILLIONS.

  • BUT THE FOUNDER AND CEO, WHO

  • LOOKS YOUNGER THAN HIS 28 YEARS,

  • TRIED TO PUT IT ALL IN

  • PERSPECTIVE.

  • >> IT'S BEEN A TOUGH SEVERAL

  • MONTHS AROUND HERE.

  • WHAT IS MORALE LIKE?

  • ARE PEOPLE CONCERNED?

  • A LOT OF PEOPLE CAME HERE

  • THINKING ONE THING IS GOING TO

  • HAPPEN AND IT CHANGED.

  • >> YEAH, I MEAN, THINGS GO IN

  • CYCLES.

  • WE'RE OBVIOUSLY IN A -- WE'RE IN

  • A TOUGH CYCLE RIGHT NOW WHERE

  • THAT DOESN'T HELP MORALE.

  • BUT AT THE SAME TIME PEOPLE HERE

  • ARE FOCUSED ON THE THINGS THEY

  • ARE BUILDING.

  • >> BUT LIKE YOU THESE PEOPLE

  • HAVE TAKEN A HIT.

  • WHEN YOU SEE FACES OF EMPLOYEES

  • HERE DO YOU FEEL PERSONAL

  • RESPONSIBLE FOR THEM.

  • I DON'T MEAN AS A CEO.

  • DO YOU LOOK AT PEOPLE AND FEEL

  • LIKE IT'S GOING TO BE OKAY?

  • I'M GOING TO MAKE IT BETTER?

  • >> WELL, I MEAN, I FEEL A LOT OF

  • RESPONSIBILITY IN MY ROLE.

  • AND THE THING THAT WE CAN DO IS

  • JUST MAKE SURE THAT WE'RE

  • BUILDING THE BUSINESS AND

  • BUILDING OUR PRODUCT TO BE THE

  • BEST THEY CAN BE.

  • THAT'S WHAT EVERYONE COMES TO

  • WORK EVERY DAY TO DO.

  • AND PEOPLE ARE REALLY EXCITED

  • AND OPTIMISTIC ABOUT THE THINGS

  • WE ARE DOING.

  • >> BUT IT IS CLEAR THAT

  • ZUCKERBERG FEELS THE HEAT.

  • HE KNOWS THAT FACEBOOK NEEDS TO

  • FIND NEW WAYS TO MAKE BIG MONEY

  • FAST.

  • >> CAN THE COMPANY MAKE MONEY?

  • I'M NOT A TECH GUY OR REALLY A

  • BUSINESS GUY.

  • AND THE QUESTION I ASK MYSELF

  • AND I HEAR OVER AND OVER.

  • IF A COMPANY HAS A BILLION

  • CUSTOMERS HOW CAN THEY NOT BE

  • KILLING IT MAKING MONEY?

  • >> I THINK IT DEPEND OS ON YOUR

  • DEFINITION OF KILLING IT.

  • WE MAKE BILLIONS OF DOLLARS.

  • BUT THE FUTURE IS REALLY GOING

  • TO BE ABOUT MOBILE.

  • AND THE OPPORTUNITIES FOR GROWTH

  • THERE.

  • >> HAVE YOU BEEN SLOW TO GET

  • THERE?

  • ARE YOU PLAYING CATCH UP A

  • LITTLE BIT IN THE MOBILE AREA?

  • >> WE HAVE THE MOST-USED MOBILE

  • APPS.

  • THERE ARE 5 BILLION PEOPLE IN

  • THE WORLD WHO HAVE PHONES.

  • WE SHOULD BE ABLE TO SERVE MORE

  • PEOPLE.

  • >> AN ARTICLE I READ IS MARK

  • ZUCKERBERG IN OVER HIS HOODIE?

  • DO YOU THINK A CEO WHO HAS MORE

  • EXPERIENCE THAN YOU MIGHT BE

  • ABLE TO TAKE THIS COMPANY TO

  • THIS NEXT LEVEL AND LEAVE YOU TO

  • DEVELOP THE PRODUCTS?

  • WOULD THAT BE A POSSIBLE

  • STRATEGY?

  • >> YOU KNOW, I TAKE THIS

  • RESPONSIBILITY THAT I HAVE

  • REALLY SERIOUSLY.

  • AND I THINK THINK THAT FACEBOOK

  • NEEDS TO BE FOCUSED ON BUILDING

  • THE BEST EXPERIENCES FOR PEOPLE

  • AROUND THE WORLD.

  • WE HAVE THIS PHILOSOPHY THAT

  • BUILDING THE PRODUCTS AND

  • SERVICES AND BUILDING THE

  • BUSINESS GO HAND IN HAND.

  • >> WHEN IT COMES TO DOING THAT,

  • FEW COMPANIES DO IT BETTER THAN

  • APPLE.

  • ZUCKERBERG IS FRIENDLY WITH

  • APPLE'S CEO TIM COOK AND WAS

  • INSPIRED BY APPLE'S LATE

  • FOUNDER, STEVE JOBS.

  • >> WHAT WAS THE THING THAT YOU

  • OBSERVED ABOUT STEVE JOBS THAT

  • MAKES A DIFFERENCE IN YOUR LIFE

  • AS A CORPORATE EXECUTIVE EVERY

  • DAY?

  • >> I MEAN, HE WAS JUST SO

  • FOCUSED RIGHT?

  • FOR HIM THE USER EXPERIENCE WAS

  • THE MAIN THING THAT MATTERED THE

  • ONLY THING THAT MATTERED.

  • AND I THINK THAT THERE IS A LOT

  • THAT EVERY COMPANY CAN LEARN

  • FROM THAT.

  • >> LAST WEEKEND, APPLE SOLD

  • ABOUT 5 MILLION OF THEIR NEW

  • iPHONE 5s.

  • DID YOU BUY ONE?

  • >> TIM SENT ONE TO ME.

  • >> YOU GOT A FREEBIE?

  • YOU DIDN'T HAVE TO PAY ANYTHING?

  • ARE YOU AN iPHONE 5 USER?

  • >> I THINK I HANDED MY PHONE

  • BEFORE THIS INTERVIEW.

  • BUT I USE ALL OF THEM.

  • RIGHT?

  • SO I'M --

  • >> ARE YOU JUST NOT PLAYING

  • FAVORITES HERE?

  • >> IF YOU THINK ABOUT IT, iPHONE

  • IS A GREAT PLATFORM.

  • THERE ARE MORE PEOPLE WHO USE

  • FACEBOOK ON ANDROID.

  • IT'S A DIVERSE ECOSYSTEM AND WE

  • BUILD FOR ALL OF THE THINGS.

  • >> THE PLACE WHERE FACEBOOK DOES

  • ITS BUILDING IS THE FORMER SUN

  • MICROSYSTEMS COMPLEX NEAR SAN

  • FRANCISCO BAY.

  • FROM HIGH ABOVE YOU CAN SEE THE

  • WORD HACK IMPRINTED ON THE WALK

  • WAY AND IN THE HACKER COMPANY

  • BUILDING YOU CAN SEE

  • ZUCKERBERG'S GLASS OFFICE.

  • THE DESIGN OF THE FACILITY IS

  • PURPOSELY UNFINISHED AND

  • EMPLOYEE CENTRIC.

  • THERE ARE MINI-KITCHENS WITH

  • 24/7 SNACKS AND RESTROOMS FULL

  • OF TOILETRIES AND YOU MAY RUN

  • INTO THE BOSS.

  • >> IF YOU ARE WALKING THROUGH

  • THE CAMPUS HERE DO YOU THINK THE

  • EMPLOYEES ARE COMFORTABLE TO

  • WALK UP TO YOU AND SAY EXCUSE

  • ME, MARK -- WHAT DO THEY CALL

  • YOU?

  • >> MARK.

  • NO ONE CALLS ME MR. ZUCKERBERG.

  • A LOT OF THEM ARE.

  • WE CREATE AN OPEN CULTURE.

  • >> HE IS NOW A HUSBAND.

  • HE MARRIED HIS GIRLFRIEND OF

  • ALMOST NINE YEARS.

  • PRISCILLA CHAN.

  • >> I SAID I WAS HAVING A

  • SURPRISE PARTY FOR GRADUATING

  • FROM MEDICAL SCHOOL.

  • IT WAS A SMALL WEDDING WITH 80

  • PEOPLE BUT IT WAS NICE.

  • >> HIS LIFE AT FACEBOOK THESE

  • DAYS IS COMPLICATED FILLED WITH

  • MEETINGS AND TRAVEL.

  • THIS WEEK HE VISITED RUSSIA TO

  • MEET THE PRIME MINISTER.

  • HE APPEARED ON A LATE-NIGHT

  • RUSSIAN TV SHOW WEARING THAT

  • SAME T-SHIRT ADISTRICT

  • ATTORNEYED -- ADISTRICT

  • ATTORNEYED WITH SMALL FACEBOOK

  • LOGOS.

  • >> MY WIFE HAS A BUNCH OF STUFF

  • BUT HER DRAWER IS SCRUBS FOR THE

  • HOSPITAL.

  • >> YOU ARE TELLING ME YOU HAVE

  • ONE DRAWER OF A WARDROBE CLOSET?

  • >> LIKE MEN EVERYWHERE.

  • >> I HAVE A SLIGHTLY BIGGER

  • CLOSET THAN THAT.

  • >> MARK ZUCKERBERG HAS BIGGER

  • ISSUES NOW THAN CLOSET SPACE.

  • HIS GOAL, HE SAYS IS TO CONTINUE

  • TO BUILD THE COMPANY HE FOUNDED.

  • >> ARE YOU EVEN ALLOWED AT THIS

  • STAGE, MARK, TO EXPRESS ANY

  • DOUBT OR SHOW ANY SIGNS OF

  • PRESSURE BECAUSE SO MANY PEOPLE

  • ARE WATCHING YOU SO CLOSELY AND

  • PARSING EVERY WORD YOU SAY SO

  • CAREFULLY?

  • >> YOU KNOW, IT'S FUNNY.

  • I'VE NOTICED THAT THE PRESS AND

  • THE WORLD'S OPINION OF US REALLY

  • GOES IN CYCLES.

  • I TELL PEOPLE, YOU KNOW, YOU

  • HAVE TO NOT BELIEVE THE GOOD

  • THINGS THAT PEOPLE ARE SAYING

THERE WAS A LOT TO TALK ABOUT

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