Vocabulary

• look at: To use your eyes to focus on something
• pass on: A polite way of saying 'to die'
• deal in: To buy and sell a particular product or products.
• cut back: To use less of something
• have to: Must do
• come back: To reply to someone, often forcefully
• back down: To admit you were wrong; stop claiming
• to date: Up to the present time; until now.
• set to: To energetically begin to do, e.g. making a fire
• in the past: During a former period of time; previously.
• forget about: To stop thinking about something; to ignore something.
• trade down: Exchange something for something of lower value or quality.
• talking about: To discuss a particular topic.
• keeping up: To understand what someone is saying
• for sure: Definitely; certainly; without a doubt.
• push back: To force someone to withdraw or retreat
• the bottom line: The most important thing; the essential point.
• play out: To use up or exhaust
• out there: In or to a place that is far away
• talk about it: To discuss a particular subject.
• upwards of: More than; at least.
• as a whole: Considering everything together; in general.
• think about: To consider something carefully.
• vulnerable: Being open to attack or damage
• conscious: Aware of what is going on around you
• tough: (Of food) difficult to chew or bite through
• extremely: In a way that is much more than usual or expected
• alternative: Something different you can choose
• slightly: Only a little
• negative: The opposite to a positive electrical charge
• artificial: Dishonest, to seem fake, not sincere
• intelligence: Collection of secret information about something
• exposure: Allowing light through a cameras lens onto film
• necessarily: In a way that is needed/required/is unavoidable
• demand: Desire customers have to buy product, service
• environment: Natural world in which plants and animals live
• increase: To make or become larger in size or amount
• brand: A mark burned on an animal to show who owns it
• bet: To gamble money to win more money, e.g. on horses
• bit: Device put in a horse's mouth to control it
• recession: Act of moving backward gradually
• deal: To cope with something - usually troubles
• crowd: To force too many things, people into
• remain: To be left behind; to continue to exist
• generally: Usually; as a rule; by, to or for most people
• inflation: Act of filling something with air or gas
• appeal: Ability to attract interest, attention, or desire
• primary: Most important, most basic or essential
• define: To explain the meaning of words
• compare: To consider how similar and different things are
• labor: To struggle to do something because it's difficult
• risk: To do something potentially dangerous or foolish
• persist: To continue a course of action despite opposition
• optimism: Condition of having a positive outlook or belief
• cautious: Careful about avoiding danger, problems
• margin: Edge of an area
• important: Having power or authority
• complement: To go with so as to make the whole complete
• manage: To survive hardships and difficulties; to cope
• catch: Amount of something that has been caught
• gravitate: To move toward something due to an attraction
• protect: To defend someone or something from harm or danger
• drive: A person's ambition and motivation to do something
• prolong: To make continue for a longer amount of time
• adjacent: Being close or near to a border, wall, or point
• income: Earned money from work, investments or business
• bore: To accept (responsibilities or duties)
• start: First time or place that a thing exists; beginning
• elevate: To make something higher
• overlook: To look down on; be able to see from
• discretionary: According to your own judgment or self-restraint
• historically: In history; in the past
• underlie: To be the basis, foundation or cause of something
• analyst: Someone who is skilled at studying details of data
• bull: Large male animal such as a cow or elephant
• diversification: Offering or owning a variety of goods and services
• coca: Type of South American plant used to make cocaine