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Hey, it’s Marie Forleo and you’re watching MarieTV, the place to be to create a business
and life you love. And this is Q&A Tuesday. Today’s question comes from Veronika and
she writes,
“Hi Marie. Goodness, my friend sent me one of your videos the other week and I’ve been
hooked. I’ve spent ages watching them and every minute I learn something not only about
how to handle situations in my business, but also about myself. Many, many thanks. Here’s
my Q, and honestly, I find it a little bit embarrassing. I finally found a way to channel
my creativity into something I love: making dolls. I recently launched my website and
have written a press release to send out to mags, approached boutiques to stock my dolls,
and am keeping my Facebook and Twitter updated. My problem set in when I started researching
the market. Sure, there are a lot of people making dolls out there, but I started feeling
intimidated by one particular person’s success. I think she’s amazing. She’s worked hard
to get where she is and it took her quite a while too. But I’m a little jealous, she’s
everywhere, praised left and right on the internet and on TV and in the magazines that
I would like to get into. I’m worried that if everyone is so caught up on one person,
they won’t recognize anyone else. And now I’ve begun to doubt myself and started thinking
that my press releases will end up in the bin and that people will think my work is
behind the trend. Can I ever get noticed if someone else got there first?”
Great question.
The first thing I want you to know is that there is no need for you to be embarrassed.
I believe that every human being on the planet, at some point or another, has felt intimidated
and jealous of someone else at some point in their career. In fact, below this video
I’m gonna put some links to earlier episodes of MarieTV that we’ve done to teach you
some healthy ways to deal with competition and also ways to stand out from the crowd.
But the big message you need to hear is this, and yes, it’s a tweetable: “There’s
always room at the top.” -Daniel Webster
That’s right, Daniel Webster said that. And you know who else said it? Adam Ant. This
is so bad, I can’t even dance to it.
Think about any industry. I mean, let’s take acting for example. There’s a lot of
A-list actors, you think about comedians, or even think about the music industry. Right?
There’s lots of A-list pop stars and hip hop stars and country music stars.
When it comes to press it’s actually really good news when someone runs a story on your
particular niche, because it means two things.
Number one, that publication will run your kind of story. Have you ever noticed that
magazines run the same themes again and again? It’s a good thing.
Number two, it proves that there’s interest in your category. So other magazines are gonna
be looking to cover that same kinda story, but from a fresh angle, and they’re not
gonna wanna cover the same person again and again and again.
So here’s the thing Veronika. I went ahead and took a look at your site and it’s amazing,
but there’s a ton more that you could be doing to up your game that has nothing to
do with the competition. So let’s go over to the computer and take a look right now.
Alright Veronika, here we are on your homepage. So we’re gonna start right at the top. While
we always love keeping things simple, I think, Miss Veronika, this one is a little too simple.
And what I mean is there’s not enough copy. So you say right here, “Veronika Lavey Design,”
but that honestly could mean anything. You’re selling handmade, vintage inspired dolls,
so remember, you’ve got to instantly connect with your audience and communicate that you
have exactly what they need.
You also fail to mention that you do one of a kind custom dolls, missy. This is huge and
should be all over your site. So my suggestion is to come up with a good, direct, and clear
headline that mentions something about vintage inspired, handmade, and bespoke dolls, and
it should go somewhere right here where someone can see it the moment they land on your site.
Also, there’s just one image of a doll right here. And here’s the thing, you do such
gorgeous work so you could easily showcase more of it by adding some kind of slider where
you could just literally slide through the images, beautiful rotating images, of all
of your work.
So now let’s go to your about page. So we’re shifting over to your about page, and you’ve
got this great little picture here of a little doll riding a dog, which is awesome. But here’s
the thing, there’s no picture of you, and people love seeing the genius behind creative
endeavors. It could be a shot of you working in your studio or the kind of shot a magazine
would take of you. Just doing this one small adjustment will help the media see you as
you want to be seen. So that’s another change that I would recommend.
Now if we go up, we’re gonna go to your gallery page. So, again, adorable idea with
this little clothespin and all the little pictures hanging, but when I click on one
of these images, it’s gorgeous. I can see this beautiful little girl, I can see the
puppy, and I can see this gorgeous doll that you’ve made, but there’s no caption and
I can’t click on anything, nor can I scroll through to the next image. I have to go back
up and X out and then go back down and X out, and it’s kind of laborsome for your audience.
So I think that you can upgrade there. You’d wanna be able to scroll through all these
images, put captions on, and then, of course, you should be able to click on those dolls
and go right to purchase them. After all, if we see these beautiful things, we’re
in the moment, we’re like, “Oh my goodness, I wanna buy one of those.” We should be
able to click through and purchase.
And then, finally, I’ll go back to your homepage for this. This is a big one. There
is no opt-in, my love. And if you’ve been watching MarieTV for any amount of time, you
know you need an opt-in. Every single business needs a list of prospects and customers. You
should be building a list of people interested in hearing about new dolls and, of course,
sales if you offer them. So especially in your market, which is collectible, heirloom
dolls, your customers are gonna wanna know right away if you designed a new piece because
once those one of a kind dolls are gone, they are gone forever.
So that should be enough to get you started, but honestly woman, you need to get your butt
in B-School the next time we run it. But for now, you can go over to JoinBSchool.com and
get some free video business training.
That was my A to your Q Veronika, I hope you enjoyed it. Now I would love to hear from
you. Do you have stories that’ll inspire Veronika about finding more room at the top?
Or do you have other ideas to help her fantastic business get even better?
As always, the best stuff happens after the episode over at MarieForleo.com, so go there
and leave a comment now.
Did you like this video? If you did, subscribe to our channel and share it with your friends.
And if you want even more great insight and resources to create a business and a life
that you love, come on over to MarieForleo.com and make sure you sign up for email updates.
I put some good stuff in email that I just don’t put in my videos.
Stay on your game and keep going for your dreams. The world needs that special gift
that only you have. Thank you so much for watching and I will catch you next time on
MarieTV.
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Business Competition

2129 Folder Collection
debbie published on January 23, 2015
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