Name: How Yungblud Turns Fans into a Business
Uploaded: 2026-03-30T17:33:51.000Z
Duration: 14 min 32 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Gerund

It's all about finding people for the virtual world and bringing them into the real one.

This is British musician Dom Harrison, better known as Yungblud.

Past simple

His songs have been streamed more than 5.8 billion times, he's toured the world, and won awards.

But he's not settled on success in music alone.

Here on London's iconic Denmark Street, we discuss bold business moves.

I put so much money into this, and the risk is on me.

We could have been like, "Should we just give up?" And my dad basically believed in himself, bet on himself every time.

This is the vision, this is the dream, and this is it.

You've got to enjoy that kick in the stomach, or this job ain't for you.

I'm on my way to meet rock star Yungblud, real name Dominic, or Dom Harrison, who has leveraged his 23 million strong social media following to extend his brand and launch a string of business ventures, including his own music festival Bloodfest, Abeer, and

fashion label Beautifully Romanticized Accidentally Traumatized.

A year after launching the label online, he's opened this bricks-and-mortar store at a time when most retailers are doing the opposite.

They allowed me to talk without opening my mouth.

I always loved how they would make me feel, how they would make me walk, and

really amplify what I wanted to represent.

So a clothing line for me was always inevitable.

You have chosen to open the store downstairs in an increasingly digital world.

What can bricks-and-mortar offer to your brand, do you think?

I think the biggest thing I try and provide for the 20 million people that are in this community now is a physical adventure, is a personal adventure, the opportunity to connect in real life.

I think the internet is such a beautiful place because it allows you to find what you like very quickly, but

it can also dilute your opinion of anything at all.

So I think kind of like if people catch a one-eyed glimpse into this community and want to try something out, you have a physical place to go.

You can really decide if it's for you or not.

You get to taste the beer, you get to wear the garment, you get to listen to the music.

It's all about finding people through a virtual world and bringing them into the real one.

Dom has built a large and loyal fan base on social media, but

To launch this new store, he's invited his fans to an all-day party, and

This is exactly what we've been getting this morning.

What do you want to see from how do you engage with them?

I mean, I think every song I write, every piece of clothing I make, every time I open a space like this, it's to tell them I love them.

When did you realize that you could grow your brand beyond music?

I really remember for the first time I turned up at a 100 capacity venue, and something clicked.

Because when you're a new artist and kind of I remember Instagram was starting to become the vehicle to find community.

I remember turning up outside the gig, and it was exactly the same as right now.

Everyone was outside in makeshift clothing.

It was the first moment I realized that this isn't about me.

This is about something I might have said in a song that sparks an idea to 150 people outside this place.

And why not involve them in making this thing bigger?

Today, Dom is one of the UK's most prominent rock artists, but

it was overseas where he got his big break.

No one would sign me in the UK because grime and rap was king, and

Subtitles ListPlay Video

How Yungblud Turns Fans into a Business

mindset

opportunity

physical

completely