Vocabulary

• have to: Must do
• hard by: Very near or close to something.
• take on: To acquire a new characteristic
• instead of: When one thing is replaced by another
• on offer: Available at a reduced price or with special terms.
• at the moment: At this time; now
• cash flow
• paid off: To give money to get person to do something; bribe
• plunge in: To start doing something with enthusiasm, especially without thinking carefully about it.
• look beyond: To consider the future and what might happen.
• turned out: To arrive for a public event or entertainment
• in particular: Specifically; especially.
• pay off: To give money to get person to do something; bribe
• in the works: Being planned or prepared; in progress.
• in line with: In agreement with; conforming to.
• at the best of times: Even in the most favorable periods or conditions.
• see in: To accompany someone to the entrance of a building or room.
• work on: To devote effort to improve or develop something
• to do with: To be about something; concern
• used to: Did regularly before, but don't do now
• automotive industry: The sector of industry involved in the design, development, manufacturing, marketing, and sales of motor vehicles.
• in the world: Used to emphasize a question expressing surprise, confusion, or disbelief.
• interest of: For the benefit or advantage of someone or something.
• at least: As a minimum
• as well as: Also; in addition to
• as for: Concerning; regarding.
• around the world: In or to many countries.
• for the foreseeable: Referring to a time period that can be predicted or expected in the near future.
• for example: As an illustration or instance.
• as one: Acting or moving together at the same time.
• on the road: Traveling, especially as part of a tour or journey.
• in the space of: Within a certain period of time.
• shift in: A change or alteration in something.
• in the first place: To begin with; as the first point or consideration.
• crucial: Extremely important or necessary
• significant: Large enough to be noticed or have an effect
• strategy: Careful plan or method for achieving a goal
• average: Total of numbers divided by the number of items
• develop: To explain something in steps and in detail
• solid: Being able to be trusted; reliable
• decline: To bend towards the ground
• demand: Desire customers have to buy product, service
• legacy: Literature, arts etc. from previous generations
• climate: Typical weather conditions in a particular place
• brand: A mark burned on an animal to show who owns it
• shift: To change in position or direction
• industry: Hard work; being busy working
• heritage: Traditional beliefs or customs of a culture
• competition: Fighting against others to win something
• dramatic: Gripping the attention; causing an effect
• remain: To be left behind; to continue to exist
• simply: In an easy or clear manner
• premium: Having a higher than normal quality
• generate: To create or be produced or bring into existence
• core: To take out the central section of a fruit
• fade: To cause to lose brightness of color
• identity: Collection of qualities that makes a person
• drop: Distance between a higher and a lower level
• volume: Number or amount of something e.g. sales
• stiff: Slang term for a dead body
• prestige: High respect and status, as from being successful
• autonomous: Able to control or decide matters by itself
• competitive: Being strongly driven to win or be better than
• company: Good feeling from being with someone else
• moment: Very short or brief period of time
• reduction: Act of making something smaller
• lot: What happens to a person in life from chance; fate
• depend: Be controlled or determined by (someone/something)
• offer: Price you say you are willing to pay for something
• kind: In a caring and helpful manner
• operate: To control or handle something, such as a machine
• point: An item to be discussed
• drive: A person's ambition and motivation to do something
• product: Item that can be bought
• future: Time that is to come after the present
• world: All the humans, events, activities on the earth
• combustion: An act or instance of burning
• fallout: Radioactive particles after a nuclear explosion
• rev: Short form of reverend
• transformation: A complete change in shape or form of something
• sophistication: Worldliness; experience; stylish taste
• engineering: The practical application of science to industry
• lineup: People arranged by police for identification
• sheen: Soft, smooth, shiny quality, as of glossy hair
• electrify: To energize or excite people
• battleground: Region where a battle was, or is being fought