Name: Sales Tutorial - Setting goals
Uploaded: 2026-03-13T18:08:11.000Z
Duration: 2 min 47 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

To-infinitive

When setting our goals, we can't just aim big and say I want to sell 150 units this quarter.

Modal verbs - A2

But we also can't aim too small and say I want to make 40 calls today expecting to hit our ultimate goal by pure chance.

Present continuous

When you're hiking, if you look too far ahead, you're not looking where you're going, and

if you only look at the floor, then you'll blindly wander somewhere that is unlikely to be your target location.

So we need to combine them to complete our journey successfully.

We need to look at the horizon and a map to plan where we're going.

We need to then plan the route, looking at each daily checkpoint.

And then we need to make sure we're walking in the right direction and staying away from danger.

So when planning how to get out of our sales slump, we need to do the same.

And in order to do that, we need to have on average 10 meetings this month.

As in this example, we usually sell about five per meeting.

Well, on average we need to make about 20 calls to book a meeting.

That means that we could in theory book all 10 meetings.

If we did 40 calls a day for a week, and that's a short term goal.

40 calls today, and then again and the next day and so on until we've booked our 10.

Then just like we do when we're hiking, we keep reassessing.

So with your plan, don't just set the goal and then turn into a mindless robot.

In this example, let's say you've done your 40 a day, but you've only booked six meetings.

we just need to find time around those newly booked meetings to keep calling and then find our 10.

We set that medium term goal for a reason.

And then when we're doing those meetings, are we closing at the correct rate?

If not, then we need to keep calling and booking more meetings to make up the gap.

So take some time to sit down and consider this.

Or better yet, book a weekly block in your calendar so you have time to yourself or with your manager to assess your goals and decide what you're doing that week.