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Why Japan Can't Keep Up With America's Matcha Obsession | So Expensive | Business Insider
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Peko posted on 2026/02/26Ever wondered why Japan, the birthplace of matcha, seems to be losing ground to America's booming matcha obsession? This video dives deep into the fascinating world of ceremonial grade matcha, exploring everything from tencha production and the challenges of a matcha shortage to the cultural significance of chanoyu. You'll pick up some advanced vocabulary and gain a deeper cultural understanding of this beloved beverage!
Video vocabulary
struggle
US /ˈstrʌɡəl/
・
UK /'strʌɡl/
- Verb (Transitive/Intransitive)
- To try very hard to do something difficult
- To fight or struggle violently
- Noun (Countable/Uncountable)
- Strong efforts made to do something difficult
- A difficult or challenging situation or task
A2
More term
US /tɚm/
・
UK /tɜ:m/
- Noun (Countable/Uncountable)
- Conditions applying to an agreement, contract
- Length of time something is expected to happen
- Transitive Verb
- To call; give a name to
A1TOEIC
More expect
US /ɪkˈspɛkt/
・
UK /ɪk'spekt/
- Verb (Transitive/Intransitive)
- To believe something is probably going to happen
- To anticipate or believe that something will happen or someone will arrive.
A1TOEIC
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