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How ‘Baby Yoda’ Unlocked Build-A-Bear’s New Business Strategy | WSJ The Economics Of
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Alex Wang posted on 2026/02/23Ever wondered how Build-a-Bear became a retail powerhouse? This video dives into their amazing business strategy, showing how they used 'Baby Yoda' and the power of nostalgia to boost sales! You'll pick up some cool advanced vocabulary related to retail and business along the way.