Name: Burberry beats holiday sales forecasts thanks to China's Gen Z | REUTERS
Uploaded: 2026-01-21T17:30:08.000Z
Duration: 1 min 7 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Burberry beat sales forecasts in the key holiday quarter.

Its marketing push featuring British celebrities paid off attracting Gen Z shoppers in China.

The results send the British fashion house's shares up more than 5%.

CEO Joshua Schulman is driving a turnaround at the luxury giant.

He was appointed in 2024 while Burberry sales fell.

He since led a renewed focus on trench coats, scarves and the brand's British heritage.

Shalman has also taken cost cutting measures which included slashing the workforce by a fifth last year.

Burberry's comparable store sales rose a forecast beating 3% in the three months towards the end of December.

While strong marketing paid off in China where sales rose 6% on a comparable basis, it was led by quote, double digit growth in sales to Gen Z customers.

A leading analyst said Burberry's update could be welcomed by investors in the wider luxury sector.

Looking ahead, Burberry said it expects full year adjusted operating profit to be in line with expectations of $200 million.

Subtitles ListPlay Video

Burberry beats holiday sales forecasts thanks to China's Gen Z | REUTERS

expect

feature

brand

heritage