Vocabulary

• over time: Gradually; as time passes.
• in the world: Used to emphasize a question expressing surprise, confusion, or disbelief.
• force in: To enter a place by applying physical force.
• hinges on: Depends entirely on something.
• along with: In addition to; together with.
• get onto: To board or mount a vehicle, such as a bus, train, or bicycle.
• on a regular basis: Happening frequently or at regular intervals.
• see in: To accompany someone to the entrance of a building or room.
• in general: Typically; usually; on the whole.
• scheme of things: The way that things are generally ordered or arranged in the world or in a particular situation.
• shut down: To close an operating system, e.g. on a computer
• on the other hand : Considering a different aspect of the matter; alternatively.
• mark up: To increase the price of, to make more profit
• rule of thumb: A practical and approximate way of doing or measuring something.
• of course: Sure ; Certainly
• start in: To begin a job or activity.
• look to: Be looking to. be planning to (do something)
• lead to: To result in some action
• as with: In the same way that something happens or is true of something else.
• swap out: To replace something with something else.
• catch up: To become equal with another person
• look at: To use your eyes to focus on something
• enormous: Huge; very big; very important
• gross: 144 of something; twelve dozen of something
• term: Conditions applying to an agreement, contract
• aggressive: Using energy and determination to achieve a goal
• general: Widespread, normal or usual
• doubt: Not being sure of something; lack of certainty
• confidence: Feeling that you can do well at something
• decline: To bend towards the ground
• measure: Plan to achieve a desired result
• brand: A mark burned on an animal to show who owns it
• deal: To cope with something - usually troubles
• occasionally: Not very often; sometimes; seldom
• generally: Usually; as a rule; by, to or for most people
• signature: Something that represents a person's work or style
• appeal: Ability to attract interest, attention, or desire
• private: Being away from others and quiet
• stock: Animals such as cattle kept for breeding
• raise: To increase a bet above another when playing cards
• compare: To consider how similar and different things are
• scheme: Plan (sometimes dishonest) to get or do something
• pretty: Being attractive to the eye in a simple way
• segment: Part divided from the other parts of something
• undermine: To weaken or destroy secretly and usually slowly
• volume: Number or amount of something e.g. sales
• actual: Real or existing in fact, not imagined; real
• couple: To join something to something else
• social: Involving activity with people, e.g. in free time
• merchandise: Goods for sale
• apparel: Clothing
• target: A goal or amount you are trying to achieve
• favorite: A thing that someone likes best or enjoys most
• ratio: The relationship in relative size, etc.
• company: Good feeling from being with someone else
• vary: To change something and make it different
• bother: To cause problems, concerns or worry for someone
• lot: What happens to a person in life from chance; fate
• cult: Small extreme religious group
• margin: Edge of an area
• offer: Price you say you are willing to pay for something
• formidable: Powerful; causing fear and deserving respect
• fact: Something that is known or proved to be true
• label: A (luxury) brand owned by a company
• retailer: Merchant/store who sells goods at retail
• aluminum: Very light silvery-white metal used to make cans
• expansion: Making or becoming larger
• license: To give official permission to do something
• insulate: To prevent heat, electricity, sound from passing
• streamline: To make smooth or more efficient
• lawsuit: A proceeding in law courts to get a legal decision
• sue: Person's name
• fiscal: Concerning government spending and taxing
• wholesale: Concerning the selling of goods in large amounts
• membership: Being a member of a group; joining a group
• diffusion: Spreading out over a larger area
• partnership: Shared business relationship with someone
• clothe: To put a certain type of clothing on someone; dress
• centric: Having or situated at or near a center
• logo: Name, symbol or picture which represents a company