Vocabulary

• up there: In or to a higher place or position; far away.
• in terms of
• have to: Must do
• in the world: Used to emphasize a question expressing surprise, confusion, or disbelief.
• in mind: Being aware of or considering something.
• best known: Most widely or popularly recognized, famous, or familiar.
• speak of: To mention someone or something in conversation.
• right up there: Among the best or most successful.
• think about: To consider something carefully.
• run through: To pierce with a sharp pointed object
• as well as: Also; in addition to
• second hand: (Of goods) already used
• no matter: Regardless of; it does not matter.
• stand for: To support a particular idea, e.g. in politics
• account for: To explain the cause or reason for something
• across the board: Broad in scope or content
• on the back of: As a result of or following something.
• at the moment: At this time; now
• to the rescue: Arriving in time to help or save someone from danger.
• at times: Sometimes; occasionally.
• take on: To acquire a new characteristic
• the bottom line: The most important thing; the essential point.
• of course: Sure ; Certainly
• based on: To use something as the foundation or starting point for something else.
• perception: Way in which one sees or understands something
• struggle: To try very hard to do something difficult
• expression: Act of making your thoughts and feelings known
• devastating: To cause extensive destruction or ruin utterly
• improve: To make, or become, something better
• impact: A striking effect or result to hit with force
• structure: The way in which the parts of a system or object are arranged or organized, or a system arranged in this way
• force: Group of persons trained for military action; army
• acquire: To get or earn something by thinking or working
• expect: To believe something is probably going to happen
• fancy: To want to have or do something; feel like
• strike: To hit something
• decline: To bend towards the ground
• precise: (Of language details etc.) Very accurate and exact
• brand: A mark burned on an animal to show who owns it
• bit: Device put in a horse's mouth to control it
• industry: Hard work; being busy working
• heritage: Traditional beliefs or customs of a culture
• criticism: Article or essay that judges quality
• momentum: Speed or force that is gained when something moves
• external: Concerning foreign countries
• private: Being away from others and quiet
• huge: Very very large
• launch: Starting a new project; introducing new product
• account: An advantage
• suddenly: In an unexpected or very quick manner
• slump: To sit, lean or fall down because tired or ill
• board: Surface for posting or showing information
• volume: Number or amount of something e.g. sales
• mass: Religious ceremony in some Christian churches
• produce: Fresh foods such as fruits and vegetables
• previously: At an earlier time
• company: Good feeling from being with someone else
• tariff: List of fixed prices at hotel
• buzz: Low pitched sound similar to the sound bees make
• lot: What happens to a person in life from chance; fate
• tick: To function properly or normally
• float: To sell the shares of a company publicly
• execution: Killing a person as a (usually legal) punishment
• business: A company formed for making profit
• make: To arrange or prepare something e.g. dinner
• revive: To return to life, good health, strength etc.
• world: All the humans, events, activities on the earth
• equity: Condition of people being treated the same
• specialist: Person who works in one specific area or field
• mechanical: Done without thought or feeling; automatic
• activist: A person who tries to change a government, society
• inexpensive: Having a low price; cheap
• globally: Throughout the world
• mid: At (or near) the middle point
• quartz: Hard mineral, that is used as jewellery
• omega: Last letter in the greek alphabet
• swatch: Sample piece of cloth