Name: Sales Tutorial - 5 emotions for better storytelling
Uploaded: 2025-08-08T18:34:51.000Z
Duration: 2 min 19 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

The superlative

Remember driving off in the most expensive car you've ever had?

If you found a little scuff, you got very upset about it.

But was that car better in every way than a less expensive car?

You bought it because buying is emotional.

You bought an experience and you bought a feeling.

We all buy emotionally and it's based on two core human needs.

Will you or your product help me survive and make me feel safe?

Or will it help me thrive to show my ego I've got status and comfort?

The best and the smartest sales storytellers focus on five core emotions that enhance and feed those two big needs.

I want you to know that the best stories have one or two of the following five emotions that I call the stuff.

Does it deliver status, flash, and spark?

Are you able to give me more time with my daughter or special moments with my wife?

Is it unlike everything else in its category?

Will I remember it and tell others about it because it makes me laugh?

Last, if it points out and relieves my fear or fear of missing out, I will definitely pay attention.

So when we're creating stories for each point in the buyer's journey, focus on the stuff so you can help people meet and achieve their deep-rooted goals and thrive or survive.