Placeholder Image

Subtitles section Play video

  • MCCANN: ...of fabulous pictures first time you ever held a camera. And then another,

  • and then another. I'm just making--make sure I'm not going to disappear here. Okay, we're

  • in the business. And that was the spot where I thought he might want to take a picture

  • and says, "No, I don’t see anything there." And I went back, took several more. And I

  • just felt like a complete clod. I felt I was, you know, walking through--going through a

  • garden, but I was stepping on all of the flowers. I just missed all the good photographs. His

  • visual command was just extraordinary. They--okay, that all seems to be working. When we look

  • at images in today's world, we usually think of Photoshop. We think of Photoshop as a sort

  • of a new thing because you can take any pixel and make into any other value that you like.

  • And you can characterize the scene by the histogram there. I guess I can see a little

  • bit clearer back there than you can here. And the total scale curve is probably the

  • most valuable feature that lets you transform the image you have into the image you want.

  • And so, here, we're talking about digits in and grayscale value out. But in fact, it's

  • a very similar curve to the original Hurter and Driffield, H&D curve that photographers

  • talked about and certainly are very familiar to the zone system. Okay, there we go. If

  • you compare film and digital photography, in fact, they're quite similar, although the

  • techniques are a little bit different. We have a lens, a camera, a sensor, sensor processing,

  • restore it, one case in a negative, another case in a digital file. We read it. We anticipate

  • what we want to do with the image and we display it. Now the tools in the optics are pretty

  • similar except the size constraints are a little bit different. It's the aperture of

  • the number of elements, the coding, the resolution, the volume of the camera, and the surface

  • of the sensor; it determines a lot of different things. And John had invited me two years

  • ago to discuss some work we've been doing in measuring how much information you can

  • capture in high dynamic range imaging. Today's popular technique is you take a series of

  • exposures and out of those many exposures, merge it into the image you'd like to have.

  • Now, in fact, if you look at the data very carefully, you find that all these nasty things

  • like number of elements, and codings, and apertures, and surface reflection; namely:

  • glare. Glare provides a serious limit to what you can capture on the film play. The multiple

  • exposures you take do not give you information about the scene. They give you information

  • about the scene plus the veiling glare, the unwanted stuff that happens in the camera.

  • And so, it turns out what you have on that image plane is a function of not only the

  • scene but the features of the camera. So, HDR imaging is not an accurate rendition of

  • the scene but it provides more useful information. Although it just doesn’t happen to be the

  • real accurate information. So you take--and that’s the same for both whether you're

  • on a digital camera or a film camera. The techniques--and so the highlight or you put

  • it in the--you go into the dark room, you put it in a developer, you stop the development

  • with acidic path, you put it in hypo to get rid of undeveloped silver, you wash it, you

  • tone it to change the--I see you change the surface properties of the silver to get a

  • better covering power, and then you wash it again, and you dry it, and you have a finished

  • negative. In digital imaging, you have an A-to-D converter. You have something that

  • does noise reduction. You transfer that signal to a digital part of the system where you

  • do the de-mosaic-ining, the sharpening, the image enhancement, and then you compress it.

  • Now on the printing side, you can use different types of enlargers which in fact affect the

  • essentials of response function, and the grades and the surface and the whatever. So, what

  • I hope to do in this talk is to compare this, probably, for most people your age, unfamiliar

  • things, because you probably haven't spent much time in the dark room, with a wonderful

  • techniques we use in digital imaging. And just, by the way, Ansel was my coach in black and white chemical photography and John

  • Franklin here was my coach in digital photography. At 19--what was it, '72, you started to set

  • up a digital image processing lab at Polaroid which was far ahead of most other labs that

  • started to do image processing for photography. Ansel divided making a print into three very

  • important steps. First of all was the visualization. For Ansel, you had to have an idea of what

  • the picture was supposed to do before you took the picture. It wasn’t the occasional,

  • "Let's grab something and then refine it later." It was--the negative should be very carefully

  • composed, exposed, and developed. In fact, Ansel went to the trouble of changing the

  • characteristic--anticipating what the film should do and exposing with the type of development

  • he was going to do in mind. And I'll talk about that more later, but you wanted to visualize

  • for what it was. The second step was to capture all the usable information and he often described

  • that as the musical score. He was at his young man, he was trained as a concert pianist and

  • he was both a photographer and a pianist, and he found it difficult to spend the time

  • for doing both and he decided to become a photographer. It's quite common to think of

  • a pianist to spend hours per day just practicing. Ansel took that framework and did it with

  • his photography. He practiced taking pictures more than anybody I ever met. Most of us grab

  • the camera, go take the picture. Well, Ansel would never do that. He would take the camera.

  • He would try this setting, that setting. He would continually learn how to do these things.

  • And he was an absolute master of capturing the musical score. And in fact, what he was

  • doing, we would say today--we would say, well, he was controlling the tone scale of a sensor.

  • Then he would render, you'd call that the performance. And there's two parts of that.

  • First, is you want to scale, you want to get the best tone scale, a response from the media

  • you're going to, the printer or the display, or whatever. But also, in many cases, because

  • the dynamic range of the print is very limited, he manipulated using a kind of spatial processing.

  • This was essentially dodging and burning, moving his hands around to make an image that

  • fit his visualization. And that's really the essence of the talk. Now, in fact, just yesterday,

  • there was a symposium at the electronic imaging meeting in San Jose. The keynote speaker there

  • was John Sexton, longtime friend, colleague, co-worker of Ansel's. And I just wanted to

  • let you know to put on your calendar; John's going to be speaking in the Adobe Distinguished

  • Lecture Series. I think it's going to be June 15th. But--you'll find it on the Adobe website.

  • And he just gave an absolutely marvelous keynote address where he talked about Ansel's images,

  • how Ansel made the images, how do old movies of Ansel climbing to, actually climbing to

  • take these pictures here, and with music accompaniment by Ansel playing the piano. So if you're an

  • Ansel Adam's fan, look up John Sexton on Adobe Distinguished visual. He's coming to an auditorium

  • near you soon. Ansel regarded this picture taken in 1927, that’s in Yosemite Valley.

  • He and his wife and three friends climbed halfway up. He climbed up to this, they call

  • a diving board. It's about halfway up to the top of--they brought up picnics, they were

  • all photographers. They took pictures. Virginia, his fiancée, later his wife, the lifelong

  • wife, was--went with him and took movies and you'll see him in John's talk. Ansel took

  • these pictures with a 6x8 view camera. He brought up glass negatives. And the reason

  • they were glass was that, essentially this was even before you could get panchromatic

  • emulsions on nitrate-base. There wasn’t a safety film base that we used today. This

  • was only old very unstable nitrate base material that they used in that time, but you couldn’t

  • even get that. There had to be a glass plate if you wanted panchromatic emulsions, which

  • means sensitive to red light. Ansel took the picture on the left with a yellow filter and

  • then he visualized. You see--he didn’t--there were no digital displays to see the image

  • that you just took. He started to think in his mind what's that going to look like? "Well,

  • I'm going to have a gray sky and it's going to be next to a gray monolith." And he had

  • such familiarity with his tools that he said, "Oh, I'm not going to like that picture."

  • But the sky is going to distract from the impact of the half dome of the monolith. So,

  • he then--in those days, he reported to John there were no accurate light meters so it

  • was his photographic experience that told him how to expose the negative. And he had

  • practiced enough so he knew that with a dark red filter you needed two and a half stops

  • more exposure. So he adjusted the exposure, took the picture with a red filter which rendered

  • a black sky which left the vision of--his vision of the monolith become apparent. And

  • he often told me that he was so excited when he took that picture. He ran down the hill.

  • You'll see it in the movies. It's a 45 degree climb. And he immediately went to the dark

  • room and made the print and it was--he'd often described that it changed his life because

  • he now knew that he could manipulate things to do the things we all know we can do in

  • Photoshop. An HDR or my favorite paper is a paper by Jones and Condit from Kodak. It’s

  • a paper that measures a great number of scenes, 126 outdoor scenes, and measures the dynamic

  • range. And this is mainly to illustrate that the world that have a 3.0 log unit range,

  • most of the scenes that they took that they thought would be average people pictures would

  • be 2.2 log units. But in the print you have right around a hundred to one. You don’t

  • have--you have a natural smaller range in the print than you do in the worlds. So how

  • do you take this great big world, this wide dynamic range of stimuli, and put it in a

  • low range media. In fact, this is what the color negative film. If you think in the last

  • half of the previous centuries, there are probably a trillion prints made from a Kodak

  • negatives or Fuji negatives or--and essentially, that is a technique where it compresses the

  • highlights and the shadows and it in fact expands the midtones. If you take an Ansel

  • Adams print, make sure you're not measuring any glare from the glass or the surface of

  • the print. You get a 0.15 candelas per meter squared from the rich black sky and from the

  • white bright clouds, you get 17. That’s a ratio of 114 to 1 is the range of the print

  • can deliver. Now these blacks and these whites are amongst whitest and blackest you will

  • find in photographs. They are very skillfully done. They're selenium tones so that the densities

  • here are deeper than most materials, and Ansel was a great craftsman so that there was always

  • minimum density in the whites. So how do you fit this into the world? Well, what you do

  • is you can't do what we say a CCD does. A CCD counts for tones and you have a nice simple

  • linear relationship that run the amount of light caught and the value coming out. The

  • fellow who was a director of research at Kodak for 50 years, a guy by the name of Mees; and

  • in fact Mees was one of the few--I worked a lot with, Edwin Land for--at Polaroid. And

  • there are some people you always knew he had a great respect for. He would just almost

  • change his tone of voice. And he would always refer to, just to me, as just the great director

  • of research at Kodak, because essentially, he started off at the University College London.

  • He repeated Hurter and Driffield's experiments. And namely, he measured the sense of trimetric

  • response of films. He invented the tone scale in his book in 1920. He described, here, you

  • have two tones, and here you have three tones when you add a shadow and four tones if you

  • add that fade shadow. And so he was describing the response of a film as a tone scale. Now

  • that fit very well with the--Kodak sort of had a policy. And around 1900, they introduced

  • the Brownie camera and the idea was, "We'll, you take the picture, we'll do the rest."

  • And it was quite an organized and big thing because in fact, there was a newspaper ad

  • in just about every paper in the United States all at the same time by 1901 or 1900 or something

  • like that. So that was a pretty big organization. No Google ad where you could do it at one

  • email. You have to write all those letters to get that many people to do it. Well, Kodak

  • had a policy that they really wanted to get away from the complex jargon and all the secret

  • formulas of a previous century of photography. And so they wouldn’t let him talk about

  • H&D curves. He had invented a new synonym for sensitivity response function and that’s

  • tone scale. And tone scale is something we use, continue to use today. Here is Ansel

  • Adams' zones which are very similar. And you can see the--he tells you that this white

  • reflected roof is zone nine. And this was the middle gray, zone five. And this is a

  • black, zone one. So each of these were characterized, they're one stop apart. And as soon as he

  • could use spot pathometers, he measured these areas so he could determine the range of the

  • scene. And if he knew the range of the scene, he knew whether he should plan to compress

  • in the development or expand in the development. To do that is relatively simple. Here's a

  • set of zones with normal development for that negative. If you decrease the amount of development,

  • you'd essentially lower the contrast, you'd lower the slope of the curve, you'd get to

  • a wider range response. You'd get a still lighter range response if you decrease it

  • even more. Oppositely, if you extended the time on the developer and if you have a sharp

  • dynamic range scene and you wanted to make that punchier, you would increase the development

  • time. The jargon I learned before meeting Ansel was always, you know, "overexpose and

  • under-development." And Ansel will always say, "No, that isn't right. You're going to

  • increase or decrease. You know what you're doing so, it's not over or under, you know

  • what you're doing." Today, we just think of it as, well, more development gives you a

  • tone scale curve that looks like this, less development gives you like this but you could

  • do this in a digital sense. You could set the quantization of the camera before you

  • take the picture to optimize it for the scene. But that doesn’t fit the current attitude

  • towards photography. Nobody in fact would even think of that. But it's quite a remarkable

  • thing to be so careful and thoughtful about what you're doing. This is kind of interesting

  • because if you take a simple linear representation of amount of light between a 100 and 0 and

  • put it into equal steps, you got a grayscale or a zone scale or a tone scale that isn't

  • very well spaced. You overemphasized the whites if you have a linear display of the range

  • of information available. And that’s why photographers always used log because that

  • gives you a better representation. It means the middle gray is not 50 percent reflectance;

  • it's 18 percent reflectance. And in fact more recently, people have started to use lightness

  • which is a cube root function instead of a logarithmic function. It better accommodates

  • the fact that you get scatter in your eye and so these are equal steps in appearance

  • if you use the cube root. So, these are all now logarithmic representation or rather these

  • are exponential and that these are each factor of two more light than the other along the

  • horizontal axis. These are optical density. So that’s log luminance, or log light, transmitted

  • through the negative. So this is the effective development. That means two times the normal

  • time in the development, or one unit, there wasn't [INDISTINCT] two times, but more or

  • less development. These are the similar kind of responses you get from changing the grade

  • of the paper. Now, these--all these graphs, in fact, were made by John Sexton in the second

  • edition of a set of books that Ansel wrote. And I'll show you the titles and references

  • at the end of the talk. They're still available today. They're fantastic books. But these

  • are all just taken from Ansel's book, The Negative. So, let me just go through it. Here's

  • the paper grade. The manufactures would sell you different contrast papers so that you

  • could make your negative look more contrast to you or less contrast to you. And as you

  • can see as you increase the rate of change you would decrease the range. So those are

  • two are always linked together. Just about now, everybody uses a spectral film so you'd

  • use a slightly different colored filter on the same piece of paper and that would change

  • the slope just like changing the paper. In the old days, you had to stock three or four

  • different kinds of paper to make the print. This is again the Ansel's example. If this

  • is the range of the negative and the positive print on grade one would give you this long

  • low slope low contrast image. But on grade three, you would take and make that higher

  • than the normal print. If you change your brand of developer or your concentration of

  • the level, you'd similarly get a curve like that. The emergence time factor is also an

  • interesting thing. You're working with a chemical that reacts and so that it is consumed. So

  • if you're making 20 prints, the 20th print will be lower in contrast than the first print

  • because your concentration of active ingredients has decreased substantially. It's been used

  • up by the previous 19 prints. So Ansel had a very ingenious system. When you're sitting

  • in a dark room you have a safe line. That would be a far red light or a yellow light.

  • And you can see the print, you can't see it well, but you can see the print. So he would

  • time, the length of time from when he put it in the tray to when he saw a particular

  • object emerge. And so that might be 10 seconds in the first processing. And then he had a

  • factor figure. If it was factor 10 that means I will take it out of a 100 seconds. And so,

  • if--now, in the next print, it might take 11 seconds, well, you take it out on 110 seconds.

  • So, he multiplied the time of emergence by the factor. And so by doing that, you can

  • see here over here, he has plotted diluted negative, the diluted developer solution.

  • Using this technique can overcome the effect of the diluted development. He can get a constant

  • result out from a chemical bath that was changing uncontrollably. We've already talked about

  • development time. And the enlarger, it depends upon whether you've got collimated light or

  • diffused light. And the selenium toning is a very interesting thing. If you process the

  • developed silver with these selenium salts, it actually changes the surface property of

  • the silver and gives you a blacker black. And Ansel was an absolute master of that.

  • You can also go wrong if you would put the right--you can get the black silver to change

  • color if you file that up. Well, what's beyond the tone scale? This is important but what

  • I think makes Ansel's work spectacular is the things he did beyond the tone scale, the

  • dodging and burning. The best example of that is an experiment that happened a little bit

  • before John joined our lab. It was an experiment by Edwin Land called the black and white Mondrian;

  • because in this experiment, he had a bright light near a dark gray object and the illumination

  • fell off with distance. So it was a very dim light up on a white object. And my job was

  • to keep moving the light around till the same amount of light came from the white area at

  • the top and the black area at the bottom. Now, if you take and think of that as digits,

  • you take a photograph of that, well, that’s the same--that could be the same digit in

  • the camera here as here. If you manipulate that with a tone scale, what you'd like to

  • do to make this print better is you'd like to make this lighter and this blacker. But,

  • you see, I got a problem with it. I got the same digit. No matter what I do to the tone

  • scale, I can't make the same digit go up and down at the same time. I can't--I can make

  • this lighter but then this gets lighter. I make this darker but then this gets darker.

  • You have to do something different here then here to improve this image, and Land did this.

  • This is an experiment about the visual system to show that humans don’t count what you

  • see. It doesn’t depend upon the quantum that happens to follow on the receptors, it

  • happens on the relationship between the other areas in the field. Sorry. If you scan, I've

  • rotated the picture here, so that is the dark area and there's the light area. You can see

  • I've scanned the digits along this path. You can see, well, we start off here and then

  • we have an edge and then we have another edge. In between, we have a gradient. If you study

  • this, you'd find, well, let's just look at this little patch of one of these Mondrians.

  • If you look across this edge, you see it's a 160 to 240 and you'll see a little bit better

  • here. You have a highly visible edge. If you look here, you can see that--well, from here

  • up to here, it also changes to 160. So we have the same change in the amount of light.

  • However, one is very visible, namely the edge; and the other, the gradient, is highly invisible.

  • So if you--you can do--another way of saying that is you can do anything you want to these

  • gradients because you can't see it. You can make this go down and it'll look virtually

  • the same as having it go up. However, if you change the size of this edge, you'll see it.

  • It'll be a big change in appearance. All of this comes from the fact that if you like

  • to think--I always used to like to think about, "Well, what's important is the amount of light

  • coming from--that’s a 100, and that’s 20, and that’s 50." That’s why you see

  • it as, you know, white-gray and darker gray. But in fact it's not, it's the relationship.

  • And so if you keep track of the relationships, you can do anything you want with the gradients.

  • And so, vision allows you to do things to an image that can improve it. It can help

  • you compress it from that great big world into that tiny print. But you have to be careful

  • the way you do it. Another way of thinking about it is that in ordinary films you have

  • a specific amount of light. And that turns into to a specific response of the film, a

  • specific density. And that’s true of all the pixels in the field of view. But if you

  • study human vision, a particular amount of light, well, it can be a white, it can be

  • a gray, it can be a black, it can be anything you want depending upon what you do to the

  • other pixels in the field of view. And so, that’s why if you manipulate these gradients

  • you can change the appearances. And in fact, this is a project that John worked on. In

  • fact, this is one of John's patents. Ordinary photographs--I show this because it was taken

  • at one of Ansel's workshops. And here's a polar--a set a Polaroid prints of overexposure

  • and normal underexposure, and the same amount of light is coming from this white area in

  • the shade as this black area in the sun. Now, this image was taken on a Kodak negative which

  • was about a 4.0 log unit range. They scanned it. They brought it back to the lab. They

  • processed it by using spatial manipulation and we're able to render this picture so these

  • are no longer equal in the print, we've compressed the range of the print. If we just took and

  • squashed it by linearly compressing everything, this would look like a foggy day. But if you

  • spatially manipulate the image, we're trying to do what Ansel had taught us. You can maintain

  • the edges and change the gradients so you don't see it. And in fact, these are some

  • other images that are processed using these techniques. This is a private picture taken

  • by Bob Sobol of HP. And in fact Bob was instrumental. HP used to have a camera that had this processing

  • in it. Unfortunately, HP doesn't like cameras anymore. It did not cost of that. It didn’t

  • save anything. But this is all about Ansel and so here's Ansel making a print, the so-called

  • dodging and burning. Here, he's burning the top of an image. He's giving this more light

  • so as to bring out the detail in a part of the image. Here, he's dodging. I don't know

  • if you can see it. But if you put your hand here and cast a shadow from the light, you

  • have a sharp edge and you can see it. But if you further away, I have to get on a chair

  • to demonstrate it properly, you will have an outer focus image. And if you move it onto

  • the film, you can create a very soft change in illumination. That's so-called dodging.

  • You take essentially a lollipop and you withhold film from a part of the image. Ansel also

  • had a mechanical way of doing this. This is his enlarger with rows of lights. So if he

  • wanted to create a non-uniformed control repeatable illumination, he would just turn on and turn

  • off these lights to have a light mask to hit the negative to control what the print look

  • like. He preferred to do the dodging and burning. John describes it as Ansel dancing in front

  • of the film. So to make a print, what Ansel would do is here's one of his famous--these

  • again are taken from Ansel's book, The Print. You make a series of exposures by just moving

  • a card across the light. So you'd start at here at the--you would start here and expose

  • this area and then take the card away and expose this and then this and then this and

  • then this. So then that would tell you the exposure and it'll tell you the grade of the

  • paper that you wanted. But when you look at this print, I think you can see that there's

  • not much detail in the sky. There's a little bit more than around that screen but this

  • sky is very weak and, well, it's the right exposure for the lower areas. To make--to

  • see the details that are in the negative in the sky, you give it extra light. So there's

  • Ansel holding the card preventing light from coming from the bottom of the picture. Here's

  • an example of dodging. And here this is the straight print. And Ansel didn't like the

  • tonal relationship between these pines and the other trees. This is an example of dodging

  • it poorly. He's withheld too much light intentionally and you can see that the other trees have

  • this white halo around it because the gradients were changed to severely. But this is what

  • he wanted. He wanted this relationship, this lightness versus this lightness for these

  • particular images, these particular trees. And in fact, he had a formula, a prescription.

  • A recipe I think they call it for each and every different print. This would tell you

  • its print over the 24-inch lens. This was the time as calculated from the metronome;

  • he didn't have a timer he used a metronome to count it. There was an F22 select all and

  • deck tool, the time was the concentration. There was on a paper called Seagull and it

  • was toned in selenium and the factor, it was eight times after he saw a particular feature

  • involved. And then he would withhold the exposure for two seconds, I guess, I don't know, for

  • some factor, and then he would give extra exposure here, extra exposure here, more exposure

  • there, a lot more exposure there, more exposure there, and do it with the whole. So he'd do

  • all of these steps and this would be the resulting image. So the print you see is not Ansel capturing

  • the real world as it is, the print is Ansel capturing all the information possible and

  • then rendering it to fit his aesthetic content, to fit his visualization of the emotion that

  • he wanted you to see from that image. So here we have, we have a straight print; and dodging

  • and burning turns it into this print. What Ansel is doing is changing the gradients while

  • preserving the edges. And this is one of John Sexton's prints using the same techniques.

  • There is the negative. This is from, Listen to the Trees; a really fabulous book. This

  • is the straight print. If you don't give the straight exposure, just do the dodging and

  • burning. You are adding this to this to get this, the rendition you intended to do. Now,

  • the--this is an example that I think is probably one of the simplest but in fact a very profound

  • thing. If you--on a Polaroid a film, you were completely unable to change anything. The

  • film manufacturers, the factory decided what it is that your film is going to respond to

  • the light of the scene. But that didn't stop Ansel. He developed this technique of pre-exposure.

  • I don't know if he developed himself. He knew what the process and he thought all of us

  • about it. Is that if you take a picture and you find, you've lost all of the information

  • you like to capture, you would pre-expose, you would take a uniform card to hold it in

  • front of the lens, cover the field of view, have uniform light on it, turn the aperture

  • way down and essentially give a--sometimes called a bump exposure, an exposure to take

  • from and expose all the gradients at the threshold of detection. Then when you take the photograph,

  • so you take those photographs then take you these photographs, in fact the pre-exposure

  • plus the scene give you a better dynamic range. You can see more information in the print

  • by having raised essentially a fog level everywhere. So you have this great irony. You have--you've

  • decreased the actual physical dynamic range. No question about the light. You have increased

  • the apparent dynamic range. So what have you done? You brought out some edges that were

  • sub-threshold. You've changed the shape of the curve by exposure as opposed to the way

  • he liked to do it with development. So it's a very simple lesson but it has profound implication

  • that tells you a lot; capturing all those bits and reprocess them in meticulously rise

  • and keeping them in dynamic range. Well, that's a good thing to do but it's not a necessary

  • thing to do. It's not the crucial thing in getting the rendition that you would like

  • to have. So just sort of summarize this; Ansel was an absolute master at spatial rendering.

  • He would capture the high dynamic range information, capture all of it if possible. He would then

  • synthesize a new image. He would preserve the spatial ratios. He would distort the input

  • luminances. It's not an accurate record. He would decrease the actual dynamic range, but

  • he would increase the apparent dynamic range. Now all of these things we can do with automatic

  • image processing because we can preserve the edges and we can preserve the dynamic range.

  • But we can't do it automatic in image processing is due--is at the static content, is at the

  • power associated with the, you know, the emotionary reaction you'd get when you look at these

  • pictures. At least, I don't know anybody who can do that. But maybe that's something that

  • we should worry about. These are the books that the--now, there's a lot of stuff about

  • deck tile that I probably can interest you in. And though Ansel--though, John Sexton

  • said in his talk yesterday, it was kind of interesting. If you can find somebody who's

  • still has a dark room and still goes into the room and slashes things around, just ask

  • him to come see it because they love to show you, they won't even charge you. They love

  • it to do it so much they'd love to show you. And it is really worth seeing. It is an experience

  • that is about to become extinct. So grab it when you have a chance. But these books have

  • profound information about everything and everything to do with photography. And there's

  • a lot about deck tile that you can just forget about it and just skip over it. But they are

  • great books that tell you a lot of stories about imaging. And then if you're not interested

  • in the technical details, the last book, they are the examples of how Ansel made [INDISTINCT]

  • of these most famous photographs. It's a wonderful read. It's a wonderful bit of history. It

  • is really worthwhile. These books are still available in bookstores but, of course, you

  • could google it and you'll find all the additions from all of the different places. And these

  • are just a photograph of who we were going out with a 20x24 camera to make some pictures.

  • And this is my friend, Pyhllis Diller, they just gave me this photograph as a remembrance

  • of old times. And so this is the married man that worked on 20x24 photography at Boeing.

  • So thank you very much. I'll be eager to ask or answer any questions you might like to

  • ask. And do remember that to look for John Sexton's topic at the door.

  • >> Since you mentioned 20x24, I just recently learned about the 20x24 [INDISTINCT].

  • >> MCCANN: The question is am I familiar with the Polaroid 20x24 camera. Did John pay you

  • to ask that question? >> No, no, no.

  • >> MCCANN: It was kind of a long story but Polaroid had made an 8x10 system and there

  • was a tradition that Land would always go and give these very dramatic shareholder meetings

  • and 3,000 people would come to a shareholder's meeting, not to hear the financial results

  • but to see Land's demonstrations. And Land had a policy, it never stopped working on

  • a shareholders meeting more than four weeks before the meeting because everybody allowed

  • to jump in and help out and he would just blow everybody's budget. So his economic--his

  • budgeting feature was limit the time people could do things. And so, it was always some

  • demonstration of something that was not going to be a product, it was going to be a gee

  • whiz. So, I had the job of being in charge of the research machine shop and so he called

  • me up and said, "I've just seen this 8x10, but with 3,000 people it’s not big enough.

  • Can you make a 20x24 camera? Get there to make it 20x24 camera and well make it just

  • like the original camera that we demonstrated the instant photography of the Optical Society

  • meeting in 1949." So we went to work. We didn't even know that 20x24 film wasn't 20x24, there's

  • a margin inside, but weve made it 20x24, so we made it the wrong size. A week later

  • I came back and told Land, "Well, we've got this machine shop making that, we got the

  • rolls underway, we have found the lens, we've got the bells." It looks like and, well, also

  • he asked us five weeks ahead of the meeting, so I knew that that was kind of dangerous.

  • At four weeks he said, "Well, what I really want is a camera that will photograph [INDISTINCT].

  • I looked that up, it's 39 inches wide. Can you make us a camera that's one meter wide

  • by two meters high? And I said, "Well, you know, we got our four weeks, how can I say

  • no?" And so, we pulled it off. And in fact, at that shareholders meeting, Yosef Karsh

  • took a picture of Ansel Adams, a portrait of Ansel Adams, and we showed that it doesn’t

  • pick pictures from them, plus the Museum of Fine Arts that we're photographed on this

  • [INDISTINCT] imaging. So, yes, I do know. I said a bunch of questions.

  • >> Okay, so my other question is, or that sort of explains why--I was amazed at a [INDISTINCT]

  • I've seen video demonstration where you pull the negative down by taking a string, double

  • tape it. >> MCCANN: Yeah.

  • >> And tape it to the negative and pull it down. You adjust the camera but you can [INDISTINCT]...

  • >> MCCANN: Right. >> ...the keys to the camera?

  • >> MCCANN: Well, the fact that camera is still going and the reason its going is because

  • of that. That adjustment is what was in the original demonstration of the Optical Society.

  • That adjustment is moving the rollers back and forth to control the thickness of the

  • developer, and that's the key thing to getting a good picture. In fact, those rolls are--have

  • a can burn. They are not flat, they're milled. So they were crowning them so that to get

  • uniform developer across the width of the sheet you have to have the rolls tighter in

  • the middle and on the outside. Ordinary film they're passed--there are papers things to

  • set that gap but that is a real bear if we're going to manufacture film because, in fact,

  • what we were doing is we were ironing them on in the first version. And Ansel said, "No,

  • no, don’t do that. Just set the gap and you’d get to rid of that whole manufacturing

  • stuff." So, all you put in to the camera was raw negative, raw positive, there was no film

  • assembly, so. And it is still going. Somebody has bought all the available negative. You

  • can get Elsa Dorfman to take your picture in Cambridge, Massachusetts. The--it's still

  • going even though the Polaroid, this is--I think it, I don’t think there's any other

  • film made by Polaroid that still exists at the moment, and--except the 20x24. So, that

  • rig he did--and they were five that were eventually made. And they have just done a lot of incredible

  • things with a lot of incredible people who used it. But, I can tell you the infinite

  • number of stories, I'm all a part of everybody elses. Yes?

  • >> As I understand it, when Ansel Adams was exposing negative into the very technical

  • processes. Careful measurement of [INDISTINCT] in just the exposure development symptoms.

  • >> MCCANN: Yeah. >> Youre shown some example of a good [INDISTINCT].

  • A good trial and error stripped of the exposures. Have you been able developed any technical

  • way of quick way we may extent of [INDISTINCT] or it's just trial and error that it might

  • be? >> MCCANN: Well, the whole first half of...

  • >> [INDISTINCT]. >> MCCANN: Oh, thank you. Christian is in.

  • I've described sort of a two sides of Ansel Adams. One, a very technical, mechanical side

  • into the less--the guarding and burning is more very--apparently, more variable and was

  • there a more definitive technical repeatable process that he developed. And I don’t know.

  • I don’t know if I just described that well. I don’t think I did do the job. Everything

  • in the exposure and development process was very meticulously controlled just like the

  • times in the past. The dodging and burning, he did quite precisely. Again, this pianist

  • training, he could make 20 prints in a day and they--you couldn’t tell the difference.

  • I couldn’t tell the difference, maybe he could. He had techniques such as the switches

  • on the back of the enlarger to do that kind of thing. So he certainly tried them but he

  • preferred doing it that way because he thought he would have better control. He was just

  • incredibly good at it. In fact, any print do you see that had Ansel Adams signed, he

  • himself did all the printing. He printed it. He might have had people help him dry it or

  • spot the negative, spot the positives, or whatever it is. But he crafted all of his

  • pictures. There are pictures that are A.A. signed and those were pictures printed by

  • Alan Ross, his close associate, all done in Ansel's home under Ansel's supervision. So

  • now, you will see different renditions but that's because Ansel changed how he'd liked

  • to print over the years. But Ansel explode all this things but I don’t think he found

  • a mechanical means. Now certainly, in digital technology he could have found the solution.

  • Somebody asked me in, after my talk yesterday, "Did Ansel Adams take any pictures in color?"

  • In fact there's a book published of his colored pictures and many of them are really quite

  • lovely. Ansel is now quite comfortable with color because he never felt he--the problem

  • was that whole tone scale, the whole response of the film was made in the factory. So he

  • couldn't get his hands on controlling that, to render the scene the way he want it so

  • he was never happy with the manufactured tone scale, he wanted to make his own. Yes?

  • >> Yeah. I'm just wondering, on the [INDISTINCT] realistic?

  • >> MCCANN: Well. >> Do you think that's more realistic [INDISTINCT]?

  • >> MCCANN: That question is the--as time goes on, we are increasing our ability to capture

  • more information and display more information. And I have to argue a bit that in the talk

  • that I gave two years ago which you'll find on your Google, I describe experiments where

  • it measures the range that's possible to capture on the film play. And in fact I was unable

  • to find in the camera's I tested, and it was not a comprehensive test, but the cameras

  • I happen to test, the highest dynamic range came from a color film negative. And it probably

  • had to do with the camera because it's a larger camera and it had less scatter than it was

  • the digital cameras I chose. And you probably could reverse that. You probably could find

  • a digital camera that responds better than the negative film. But for most images they're

  • in a comparable range. And that’s because you got to separate the sensors. There was

  • a recent conference at Stanford and one of the fellows there gave a talk about how good

  • the sensors are getting. And he reported that he could get, I think it was 10th to the 11th,

  • one part in 10th to the 11th in his sensor as a readable difference. I have no problem

  • with that. The sensors, digital sensors, can do a phenomenal job. The problem is the optics

  • have undesired stray light and you can’t get that to the image plane. You can’t get

  • 10 of the 12th and your changing exposure just doesn't help because all it does is move

  • the value up and down the tone scale but it doesn't change the ratio of unwanted light

  • from the lens to a wanted light. >> I mean, did Adams [INDISTINCT].

  • >> MCCANN: No, right. Right. Right. >> I mean seemly...

  • >> MCCANN: You, no, no. You certainly can improve in that direction. In terms of the

  • digital display, it's also interesting because, for example, so the bright side image has

  • a high resolution LCD and a lower resolution LED. So in fact, they are doing a very complex

  • transform of presenting the edges in the LCD and the gradients in the LEDs. And so if you

  • do that perfectly you should truly be able to get a much higher dynamic range of display.

  • >> Yes, I mean that's quite [INDISTINCT]. >> MCCANN: Yeah, yeah. But the question is,

  • do you--do they do it perfectly? >> Well.

  • >> MCCANN: That's a very complicated question. Well, thank you very much. It's been fun to

  • talk to you.

MCCANN: ...of fabulous pictures first time you ever held a camera. And then another,

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it