Name: SteveJobs CustomerExperience
Uploaded: 2025-06-22T14:38:25.000Z
Duration: 2 min 51 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Mr. Jobs, you're a bright and influential man.

It's sad and clear that on several counts you've discussed.

You don't know what you're talking about.

I would like, for example, for you to express in clear terms how say Java in any of its incarnations addresses the ideas embodied in OpenDoc.

And when you're finished with that, perhaps you could tell us what you personally have been doing for the last seven years.

You know, you can please some of the people some of the time.

One of the hardest things when you're trying to affect change is that people like this gentleman are right in some areas.

I'm sure that there are some things OpenDoc does, probably even more that I'm not familiar with, that nothing else out there does.

And I'm sure that you can make some demos, maybe a small commercial app that demonstrates those things.

The hardest thing is what, how does that fit in to a cohesive larger vision that's going to allow you to sell um $8 billion, $10 billion of product a year.

And one of the things I've always found is that you've got to start with the customer experience and work backwards to the technology.

You can't start with the technology and try to figure out where you're going to try to sell it.

And I've made this mistake probably more than anybody else in this room, and I've got the scar tissue to prove it, and I know that it's the case.

And as we have tried to come up with a strategy and a vision for Apple, um it started with what incredible benefits can we give to the customer.

Where can we take the customer, not not starting with let's sit down with the engineers and and figure out what awesome technology we have and then how are we going to market that.

Um and I think that's the right path to take.