Name: 15 YEARS OF YOUTUBE ADVICE IN 38 MINUTES
Uploaded: 2025-06-17T15:34:39.000Z
Duration: 38 min 55 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

I have 6 million subscribers, I have the most viewed video on the topic of education and climate change.

Now, I say this not to flex, but to tell you that it wasn't luck, there's a formula to it.

The second conditional

And in this video, I will share with you 21 things I would do if I started a YouTube channel.

The first thing that I would never do is I would never say, like, comment, or subscribe.

Because if you get somebody to watch another video, this will trigger the algorithm to boost your content in the recommended section and 75% of all of your views will come from YouTube recommendations.

Now, guys, it should go without saying, but recognize YouTube's dominance, right?

Now, I'm not saying focus only on YouTube.

You want to focus 80% on YouTube and 20% on the other platforms.

This is the lifespan of the posts on social media, right?

So you've got one day, we've got 5, 10, 15, 20, 25, 30.

And here we've got X, we've got Facebook, we've got IG, and then we've got YouTube, right?

So the average post on X, it doesn't even hit the graph, right?

But YouTube, the lifespan of a YouTube video is 30 days, right?

YouTube is the second largest search engine in the world.

YouTube will be here when all of the other platforms go away.

So you want to take it more seriously because the investment will pay off in the long run.

The longer your videos are on YouTube, the more credibility and the algorithm that you have and you will have more passive income pretty much forever, right?

I've got videos that I put out on YouTube 10 years ago that are still being recommended.

But when you're on YouTube, you're going to have to choose between two options.

You're going to have to choose between short form videos and long form videos, right?

You'll get more subscribers with short form, but it'll be a lower quality.

I made a video with short form that got 30 million views.

I made a long form video that got 30 million views.

But the revenue on that was 50,000 and that was with a lower CPM, which is the category that I'm in.

So short form, you'll get more subs, but a lower quality person and you'll get less money.

Long form, you'll get less subs, but you'll get a higher quality viewer.

So I've seen people successful in both long form and short form.

You just have to choose which fits your style, your niche, and how you want to come at YouTube better.

Long form, short form, it doesn't matter.

They both have pros and cons, but you pick.

And if you do it right, you can be successful in both.

But guys, whether you choose long form or short form, right?

If you master this next skill, you will master YouTube.

But what will always be the most valuable skill, the MVP on YouTube, is storytelling.

You master storytelling and you will master YouTube.

The human brain is literally wired, right?

Stories are actually older than the written word, almost 200,000 years older.

Human beings used to gather around fires, right, telling stories.

The modern day storytellers are content creators.

Start telling exciting stories that people can connect to and watch your channel blow up.

But guys, if you're going to master storytelling, then you have to master this one thing because it is so powerful and it's a game changer.

See the reason why jokes are so funny, so powerful is because of the twist, right?

So last week, my best friend ran off with my wife.

See, you thought I was taking you down a path, right, a predictable path, and then I just twisted it, right?

So the twist is an engagement cheat code, right?

It adds engagement in such a powerful way and every great movie or video has it.

In the human brain, the twist activates a part called Broca's area and Broca's area.

I like to call it the, oh my God, I had no idea area, right?

So when you give somebody that, oh my God, I had no idea feeling you shoot dopamine into the brain and the brain just can't get enough.

So if you master the twist, then you will master storytelling.

You will master attention and you will master YouTube.

Therefore, guys, you have to focus on something very important, ideas, right?

People are attracted to the queen, right?

If you have a crappy idea, it will ruin everything.

But the question is, how do you come up with great ideas?

The more information you expose yourself to, the more connections you're going to make and the more ideas will come to you just spontaneously, right?

Einstein said, why do I get my best ideas in the shower when I'm shaving?

So when fresh ideas come, they have to be honored, right?

The great Picasso said something very interesting on the matter.

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15 YEARS OF YOUTUBE ADVICE IN 38 MINUTES

mental

content

engage

matter