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  • Dave: Hi there. It’s Dave Asprey, Bulletproof Executive, and youre here with Bulletproof

  • Executive Radio. Really creative name. Today’s gold fact of the day is that the longest record

  • for someone staying awake is 264.4 hours. That would be 11 days and 24 minutes. Kind

  • of a long amount of time, even if youre on Bulletproof Coffee, Provigil, Adderall,

  • and all the other crazy stuff that you could do to stay awake and that you probably shouldn’t

  • if youre that tired. Today’s podcast is going to be particularly

  • cool because weve got a guy on who’s a really well-known expert in something that

  • I don’t talk about that much on the Bulletproof Executive.

  • We talk about human performance, but we don’t often talk about financial performance and

  • one of the things that I’ve learned over the years of spending $300,000 on upgrading

  • my performance and getting my brain to work the way I wanted it to work is that it takes

  • money, and it’s easier to do things like that when you have a solid financial base,

  • so I’ve invited Tom Corley, the author of Rich Habits: The Daily Success Habits of Wealthy

  • Individuals onto the show to talk about not necessarily biohacking or being healthier,

  • but to talk about the financial side of success and what we can do as human beings to ensure

  • or at least encourage our own success. Tom, youve studied for five years daily

  • activities of 233 wealthy people and 128 people in poverty to find 200 daily activities. That’s

  • what youre here to talk about today. Thank you for joining the show.

  • Tom: Hi, Dave. Thanks for having me on. I appreciate it.

  • Dave: Youre doing something else new that’s really interesting as well. In fact, you just

  • turned in your manuscript for Rich Kids: How to Raise Our Children to Be Happy and Successful

  • in Life. I’ve written a book about epigenetics. I think that success starts really in your

  • grandmother about when she’s conceived because of the epigenetic impacts that roll down through

  • multiple generations. What your mother ate when you were in the womb really affects what

  • your physical [meat 00:02:18] is capable of today, so even if you follow the rich habits,

  • if your parents got it wrong, youre at a disadvantage.

  • All men are not created equal, not in the world that I see through the lens of epigenetics.

  • Some have more skills than others, and through hard work, we can all achieve all sorts of

  • amazing things, but it’s harder if your parents didn’t do it right. I’m stoked

  • to see talking about building habits in kids so that we can avoid some of the pitfalls

  • that many people go through, especially in their 20s. What are the habits that people

  • should care about the most if they want to be successful? What’s your number one thing

  • out of this list of 200? Tom: Boy, that’s a loaded question. There’s

  • so many of them, but I’ll tell you. The one thing that I found that is responsible

  • for most of the success that the wealthy people have is daily self-improvement, and predominantly

  • reading that relates to what you do for a living. Thirty minutes a day was the average

  • time that wealthy people spend every day reading something that had to do with their career

  • or something that had to do with gaining knowledge that they could leverage at some point to

  • help their customers, clients, or anybody and the other thing I found was building relationships.

  • To the wealthy, relationships are like gold. It’s the currency of the wealthy, Dave,

  • and they go to great lengths to build strong relationships with specific people. They just

  • don’t build relationships with anybody. If they decided that Dave Asprey was going

  • to be a relationship they wanted to develop, one of the individuals in my study, he would

  • call you a relationship tree, and he would say he was going to plant you in the ground

  • and his goal by the time he ended his career or his life was to turn you into a redwood.

  • He wanted to know everything there was to know about Dave because that information’s

  • powerful and it could help him in some way, shape, or form to help you.

  • Dave: My background is computer science. I was raised by geeks in the wild and there’s

  • a sort of mindset that comes in. A lot of the readers here were like, “That’s manipulative

  • orThat’s slimy,” orThat’s using people,” orYou only went to school to

  • get relationships and that’s some form of privilege that’s not based on ability or

  • merit.” How do you respond to that when you find out this is what wealthy people do?

  • Tom: A lot of the wealthy people, while theyre building these relationships, are on board

  • of directors of nonprofit groups, civic groups. Theyre helping to build hospitals. Theyre

  • helping, for example, I’m on a … ever since I found out about this research, I joined

  • a bunch of nonprofits and I’m on the board of directors of an organization that helps

  • kids with cancer, so you could look at it any way you want, but at the end of the day,

  • theyre helping a lot of people by building these relationships. These relationships are

  • a two-way street. You scratch my back, I scratch yours. Along the way, a lot of people benefit

  • from that backscratching. Dave: I find it to be … I wasn’t raised

  • to do that, to even recognize the value of those relationships, but as I matured, that

  • seems like amazing advice and all of the most successful people that I’ve been fortunate

  • to spend time with in Silicon Valley and elsewhere do the same thing. They will pick up the phone.

  • Theyll call someone they want to get to know. Theyll arrange activities that they

  • want to do to connect to the people that they value, and fortunately, there’s some times

  • that I’m in that list, and it’s a dance. It seems like one that successful people do

  • do, and they don’t do it because theyre trying to use other people, but you have an

  • hour. Who are you going to spend it with? You might as well structure that consciously

  • instead of going to a bar and figuring out whatever happens.

  • Tom: I call it the relationship seesaw and what wealthy people try and do is surround

  • themselves with other wealthy, successful people because when wealth comes together,

  • you can do a lot of good with that wealth. You can do a lot of good with your Rolodex,

  • your contact database, and what wealthy people try and do is tip that relationship seesaw

  • so that most of their relationships are success relationships and one of the things that they

  • try and do is limit the time that they spend with what I call poverty relationships. Those

  • are the relationships with negative people, people that are cynical. They don’t add

  • any value. Theyre more like vacuum cleaners. By building these successful valuable relationships,

  • they do a lot of things besides what weve talked about. I had one individual in my study

  • who was a bigwig at a bank in New York. He ran their commodities group and during January

  • of 2009, everybody remembers what was going on back then, he lost his job and he lost

  • $600,000 a year in pay. For two weeks, he made a couple phone calls. I remember one

  • of them was to me and he said, “Boy, I just lost my job.” I said, “That’s too bad,”

  • and he goes, “Yeah, I’m not worried about it. I’m going to make a few phone calls.

  • I’ll find something.” Within two weeks, he had another job and then

  • he called me up. He said, “Yeah, I got a job. I think it’s going to be a better job.

  • More potential for earning money anyway.” I said, “How did you do it?” and he said

  • over all the years, along with a lot of the wealthy people, they did certain things: A

  • hello call, a happy birthday call, life event call. They stayed in touch. They did everything

  • in their power to help build the relationships they wanted to build, and so when he fell

  • into that abyss, all he had to do was throw out a life line, a phone call, a couple phone

  • calls, and within two weeks, he had another job, and that’s what those powerful, successful

  • relationships do. They bail you out in a time of need, not just help you make money, but

  • they bail you out when you really need them the most.

  • Dave: It’s a form of resilience, just like you can recover from an accident or something

  • or from a heavy workout or you can drink more vodka than the next guy because you built

  • resilience, and building it into your career, it matters. This happened to me actually.

  • I was at a security company in Silicon Valley. We planned to lay off. I fought like hell

  • to protect my team, the guys working for me, and I did. None of them got laid off. I was

  • assured that I was also protected, knowing full well that I was probably at risk because

  • my team was all really good, so you don’t need the boss when youve got people who

  • can execute. Sure enough, the morning of the layoff, I’m

  • not invited to the right meetings. I’m like, “Oh, great. I’m on the listeven though

  • two days ago they promised I wasn’t on the list and I didn’t mind being on the list,

  • but they didn’t give me the benefit of a runway, so I came home from what was already

  • going to be a rough day because any time there’s a layoff, it’s painful, and I found I don’t

  • have a job. Honestly, my wife, Lana, freaked out a little bit, but I’m like, “I’m

  • going to make a few phone calls,” just like the story you said. That’s what made this

  • come up in my mind. “I’m going to make a few phone calls.”

  • I had a job as an entrepreneur in residence at Trinity Ventures within a few days, and

  • that was a remarkable time in my career because I got to see what start-ups experience when

  • theyre pitching on the VC side, but I got to see it from the VC’s perspective, which

  • was really valuable for me. It’s a weird thing to look at any time youre laid off

  • as an opportunity to expand if youve built resilience and safety buffers in. Like I said,

  • it’s about the people and more specifically, the people youve helped. I think that piece

  • of advice for everyone listening to this is don’t look at everyone as who’s going

  • to hire me later, but how can you help them because they might help you back or theyll

  • help someone else and it works out, so it’s beautiful advice. I love it.

  • You pay a lot of attention to this because when you were nine, your family went from

  • basically millionaires to nothing. What happened? Can you tell me a bit about that?

  • Tom: Yeah. My dadthere’s four types of luck, Dave. There’s random good luck,

  • there’s random bad luck, and those two types of luck are fairly democratic. They affect

  • rich people and poor people equally. Then there’s the types of luck that wealthy people

  • and poor people create. Wealthy people create opportunity good luck and poor people create

  • detrimental bad luck. My dad was the victim of random bad luck. The warehouse burnt down

  • and back in those days, they didn’t … he had, I don’t know, four or five million

  • dollarsworth of tools in inventory and lost most of them. They didn’t have insurance

  • like they do today, so he had to stroke a check to his vendors for about four million,

  • which was all the money he had. He could have filed for bankruptcy because

  • at the time, I didn’t know anything about it but as I got older, my dad said, “Yeah,

  • I was probably half a million dollars insolvent at that point,” and he said, “Bankruptcy’s

  • not the solution.” He said, “The solution’s getting back up on your feet and starting

  • all over again.” He was fortunate enough to have some rich habits, not many, but he

  • had a few rich habits that helped to drag him back up, and it took years, but when he

  • retired, he had a million dollars in the bank, so he went from being insolvent with eight

  • kids, most of them young, to retiring with a million dollars in the bank and that was

  • because of some of the rich habits that he had.

  • Dave: At the time, were his rich habits conscious or were they things he’d picked up? I imagine

  • most people’s habits because theyre habits, are not particularly conscious, cultivated

  • habits. Did he pass these down to you or is this all a result of your study because you

  • didn’t want to relive that experience? Tom: No, the answer is he didn’t pass these

  • down to us really because he was never around. He was always working. He was one of these

  • people that he tightened his belt and he decided, “I’m going to work my way out of this,”

  • and he was great at building relationships. There was no question my dad was probably

  • one of the most powerful people on Staten Island before he fell off the mountain. He

  • was a big, powerful, behind-the-scenes political guy and all those relationships camethat

  • was the one rich habit that he had. He had the rich habit of building these rich relationships,

  • and each one of them bent over backwards to try and help my dad.

  • They were loaning him money. They were trying to get him jobs. They couldn’t do enough

  • for him and that’s why we didn’t lose our house. We came close. Until the time I

  • was 23, we probably had about six or seven instances where we almost lost our house.

  • You lose your house and we had 11 people living in that house. That would have been a disaster.

  • My dad was incredible that way in keeping the family alive. It was that rich habit of

  • building those relationships. Most of these rich habits that I’ve encountered opened

  • up my eyes because I didn’t have my dad that sat down and had the conversation with

  • me. I can tell you when I uncovered these rich

  • habits, I sat down with each and every one of my kids and explained the habits to them

  • as I was uncovering them and all of the strategies that I uncovered, and of course, when I wrote

  • the book, I made each one of them read the book, and so theyre the beneficiaries of

  • it. I’ve got a guinea pig in my son who’s 24 years old and he’s working in the city,

  • and he’s knocking it out of the park. He’s one of the fair-haired kids in his company

  • because he is the beneficiary of these rich habits and this is why the parenting is so

  • important and why I wrote the Rich Kids book. Parents are often the only success mentors

  • any of us ever have a shot at having in life. There’s five ways you can find a mentor.

  • Parents are predominantly the way, so if parents aren’t doing their job because they don’t

  • know what to do, then the kids are going to grow up and theyre going to pick up whatever

  • habits their parents passed along to them and this is why the rich get richer and the

  • poor get poorer, Dave. It’s not because of Wall Street. It’s not because of the

  • government. It’s not because of 15 other reasons. It’s because of parenting.

  • If parents know the rich habits, they can passand not just parents, grandparents

  • they can pass along the rich habits to the kids or the grandkids and it can change

  • their lives. It can break the generational cycle of poverty at a very early age by indoctrinating

  • kids. Dave: You are going to achieve a lot of good

  • with this book. I’ve been involved with Junior Achievement where you go in as a businessperson

  • and you teach economics usually to poorer schools and I’ve done this in East Palo

  • Alto, I’ve done it in Mountain View. One was a rich school, one was a very poor school

  • and man, the difference in the awareness and understanding of the people in the classroom.

  • In the poor school, it’s like, “What are you going to do to get a job?” “I’m

  • going to buy insert-name-of-large-SUV-with-spinners-on-itand you go across the tracks and it’s so

  • different, just the perception of economic reality is wildly diverse.

  • If you, with your work, can teach parents to do this for their kids, a lot of people

  • won’t do things for themselves that theyll do for their kids or even their pets, so since

  • youre not going to have rich pets, rich kids was definitely the right target for you.

  • When are people going to be able to get this book? Because honestly, I want to read it

  • and make sure I teach my kids a lot of these habits that I probably don’t know myself.

  • Tom: It’s going to probably come out in late spring. Were shooting for June 1st.

  • We already know that Rich Habits was a breakthrough book. We already know this is going to have

  • broader appeal because I sent out the manuscript to about 20 people. I’m part of an organization

  • that’s tied into the Jack Canfield [crosstalk 00:17:03].

  • Dave: Informational Leadership Council. Is that the one?

  • Tom: Yeah, well it’s the Breakthrough Success Group, and my publicist happens to be one

  • of the trainers in his group, so they were the first people I reached out to to have

  • them take a look at the manuscript for feedback. That’s one of the big things that Jack talks

  • about, feedback. You want to get feedback, so I got a lot of feedback and what I sent

  • out as the manuscript changed very much. In fact, one individual had such significant

  • feedback that it took me about three days to revise the manuscript and it took about,

  • I don’t know, 14 hours during those three days to make those changes, so it was wholesale

  • changes that I made and I got to tell you there is a lot to that feedback, a rich habit,

  • I guess you could call it. Youre always afraid whenever you create,

  • Dave. Youre afraid of that feedback because it’s human nature. It’s the way we are.

  • That’s why you have to turn it into a habit to seek that feedback, and I’m glad I did

  • because it really transformed that manuscript. It made it much better, so were shooting

  • for June 1st and we think were going to have a blockbuster on our hands.

  • Dave: It would not surprise me and when it comes out, I would encourage people listening

  • to this now to check it out. When it’s coming out, if I can have you back on the show to

  • help you with your launch, I’d be more than happy to.

  • Tom: [crosstalk 00:18:45]. Dave: When I look back on my own experience

  • as a biohacker, I realize I spent a lot of time and money on doing bad habits that I

  • had, including financial ones, but oftentimes health and nutrition and all the other things

  • that we do and getting it right the first time is so much simpler for almost everything

  • that humans do, so I’m really a supporter of that work. When people are looking at being

  • breadwinners for their families today and whether they have children or not, there are

  • some other things that they should do. Youre talking about 30 days to change poverty

  • habits. We talked about read more. I’m guessing if you did a brand new study listening to

  • interesting podcasts might also be on there with reading because when youre driving

  • you can’t read. You might as well get that info into your head. Does that supposition

  • make sense to you? Tom: Yeah, there’s really two parts to your

  • question. Well talk about the rich habit number one which is the reinvention habit,

  • but on your point about listening to podcasts, the wealthy people who were devoted to daily

  • self-improvement, they were not only reading, they were listening to audiobooks. Back when

  • I was doing this research, really podcasting was just coming into its infancy, so podcasting

  • wasn’t a big deal, but they were big audiobook listeners when they were commuting in their

  • cars or when they were on the bus commuting into New York City. They were listening or

  • reading books during their commute. They weren’t wasting time, and they were reading books

  • that were related to successful people, self-help, career-related.

  • The podcasting is going to be the thing. The eBooks and the podcasting, that’s going

  • to be the thing that most of this Generation X and Y engages in with respect to the self-improvement,

  • but it’s not going to be any different. The rich habit is the same. You want to feed

  • your brain with more knowledge to create opportunities to make more money.

  • Dave: You said reinvention is another habit there. How does reinvention come into play?

  • Tom: That 30-day thing … I’ve done a lot of research on habits and how the brain works,

  • the subconscious and the conscious, the conscious part of your brain, and five-sixths of our

  • brain is subconscious, so a lot of it has to do with our limiting beliefs or our belief

  • system and our thinking. If we are engaged in or caught up in negative thinking, negative

  • thinking is poverty thinking. That’s how poor peopleThey think negatively. They

  • have negative thinking. They have negative emotions. What the rich habit number one does

  • is it forces you to self-assess by … I had a talk about it in the book. You list all

  • of your bad habits. Youve got to be brutally honest. This is about you, so you list all

  • of your bad habits and then you invert those bad habits into rich habits through a simple

  • process. For example, let’s say you watch too much TV and the average individual watches

  • four-and-a-half hours of TV and now it’s morphing into four-and-a-half hours of internet-related

  • stuff, whatever you want, recreational internet. The Generation Y now, they live on the internet.

  • Theyre looking at YouTubes and everything. Kit Kats and [inaudible 00:22:29] and [crosstalk00:22:30]

  • . Dave: Break.com.

  • Tom: Yeah, wasting their time. What the reinvention habit does is it forces you to list all your

  • bad habits and if one of them is you watch too much TV or you spend too much time on

  • the internet, your new rich habit is I spent one hour today on the internet and TV, and

  • one hour’s important because that’s what the large majority of the wealthy people,

  • they spent an hour or less on TV or wasting their time recreationally watching TV, and

  • that frees them up to do the self-improvement stuff.

  • If your poverty habit is I don’t exercise enough, your new rich habit is I exercise

  • 20 minutes or 30 minutes aerobically today. It seems like the aerobic activity was the

  • exercise of choice among the wealthy, and the reason for that, they gave me, was aerobic

  • activity is the best way to keep your weight down, it gets your metabolism going, it gets

  • your heart rate going, it gets oxygen into your entire system and your brain, and because

  • it makes you more healthy, it reduces the number of sick days and that increases your

  • productivity and it increases energy, and that increases your productivity, so there’s

  • a lot of benefits to aerobic activity that are wealth benefits, productivity benefits.

  • What you do is you go through all of those bad habits. You invert them one by one. If

  • you smoke cigarettes and that’s a poverty habit, your rich habit is I didn’t smoke

  • a cigarette today, so you are essentially every day looking at your rich habit checklist

  • and you create your own customized rich habit checklist based on your own poverty habits,

  • and if you are successful, that means youve checked off about 30 to 40% of your rich habits

  • during the day. That’s all it takes. The interesting thing about the rich habits is

  • theyre keystone habits. Keystone habits are unique in the habit world in that they

  • dominate other habits. They eliminate other habits.

  • For example, aerobic exercise is a keystone habit. It can eliminate overeating, eating

  • junk food. It can eliminate smoking cigarettes. It has this derivative benefit that almost

  • without any willpower, your passion drives you because, for example, if you are working

  • out aerobically and you lose 10 lbs. in a month and somebody says to you, “Hey, Dave,

  • you look great,” that hits an emotional button, and this is the key: These rich habits

  • are intended to stoke your emotions. Once your emotion is stoked and you say, “Wow,

  • I like people saying nice things about me like I’m looking good, so I’m going to

  • exercise more, I’m going to reduce the amount of calories I take in every day, I’m going

  • to stop eating as much junk food as I do.” The wealthy people, most of them, I think

  • it was 87% ate less than 300 junk food calories a day whereas 97% of the poor ate more than

  • 300 junk food calories a day, so these are all interesting things that the wealthy people

  • do and they do it intentionally. Dave: You could definitely look at taking

  • care of yourself as a rich person habit and a lot of the work that I’ve done on myself

  • was around how do I be more efficient at taking care of myself because I’d like to have

  • more time for self-improvement and more time for family, or more time for work or economic

  • activity, whatever it is, but the idea that change is in the assumptions there about not

  • just avoiding junk food, but eating the optimal food and things like that can give you a mental

  • edge that translates potentially into wealth or free time or 3whatever else it is.

  • Tom: That’s right. What happens, Dave, is after the 30 days of following the rich habits,

  • your new customized rich habit checklist, what everyone tells me and I know because

  • I did it, the feedback I get from them is, “My gosh, my mindset completely shifted.”

  • They go from negative to positive. Their whole mental outlook becomes positive. They start

  • thinking positively. Their emotions are positive and that positivity, that positive thinking,

  • those positive emotions, that’s the path to success because that’s … Were getting

  • into a little territory that deals with the subconscious mind, but the subconscious mind

  • accepts programming through our beliefs, through our emotions.

  • Emotions are the key to unlocking the doorway between the subconscious mind and the conscious

  • mind, so when you follow these rich habits for 30 days, you trigger emotions and the

  • emotions start going to work by reprogramming your subconscious mind, and then that shift

  • is magic because then you start doing more. You expand the scope of what youre doing

  • and you start building on the rich habits that you have and they become like snowflakes

  • on a mountainside, Dave. They build up and they build up rich habits over time, and you

  • end up having something I call an avalanche of success event. It might be a new job. It

  • might be a promotion. It might be a new client or customer. It might be any number of things.

  • Dave: It’s interesting how many small changes over time accumulate and they make something

  • good happen like that. Tom: Yeah, no question about it. No question

  • about it. It’s the baby steps that count. There is no magic bullet other than what I

  • found which is your daily habits are the key to success in life and they can make you rich

  • or poor, so there’s no magic bullet. There is none. It’s your daily habits and it’s

  • the baby steps that are involved in building and accumulating the wealth, and I talk about

  • that in my book about how there’s really three paths to wealth. There’s the living

  • below your means, there’s expanding your means, and then there’s doing both.

  • We talk about a lot of things in the book, but doing certain little things every day

  • help you accumulate wealth and then, if you live by the one rich habit of the 80/20 rule,

  • saving 20% and living off of the other 80%, if you started that at the age of 22 or 23,

  • whenever it is you started working, by the time youre 45, youll have a million

  • dollars in the bank. I don’t care how much you make, as long as youre not at the poverty

  • level. If youre your average Joe just starting out in life and, in today’s dollars, maybe

  • making $30,000 or $40,000 out of college, you save that 20%, that will build up over

  • time and I promise you, by the time youre 45, you will have more money than any of your

  • peers do. Dave: That is such amazing advice and I wish

  • I’d taken it. I have a corollary there that comes out of the Silicon Valley dot com boom,

  • and that is sell half. When you have a really giant windfall, take half of it and put it

  • in your pocket. I had six million dollars of vested stock that I could have and should

  • have sold, but I didn’t sell, and I didn’t do it because I was blacked out. I wasn’t

  • legally allowed to sell it unless I quit my job, and what I should have done was quit

  • my job and sold my stock because that’s set for life money when youre 26. When

  • I was 28, the company went bankrupt, and I watched it go down because I was afraid to

  • take the money off the table. Lessons learned, but for God’s sake, I’ve

  • worked an awful lot of years and I still don’t have six million dollars. That’s FYIV money,

  • to use the if you invested kind of thing. Tom: That’s a sad story, but you know what?

  • A lot of these rich habits because most of the parents don’t teach this stuffThank

  • God we can learn it through the School of Hard Knocks, and that’s a School of Hard

  • Knocks story and a lot of the wealthy people … I wouldn’t say a lot, but a good percentage

  • of them in my study, they didn’t have parents who taught them the rich habits, but they

  • learned the rich habits through the School of Hard Knocks. They started businesses.

  • That’s the great thing about being in America or any country that allows you to start a

  • business. You can learn what to do and what not to do, but the School of Hard Knocks is

  • the hardest way to learn because it costs you time and it costs you money, and usually

  • you figure it out when youre in your 40s through the School of Hard Knocks and youre

  • playing catchup. That’s why I’m focusing so much of my attention on the kids, and when

  • I should have been focusing my energy right after I wrote Rich Habits with the media,

  • I chose a different path. I chose to spend 18 months talking to over

  • 2000 high school and college students, and giving away as many books. Each of those books

  • cost me about $4, and I did that because every time I felt … I started out doing it with

  • my kidshigh schools and colleges and then I expanded it because I saw in each one of

  • the kids that I went into, I saw their face and I said, “That’s my kid. I’m going

  • to teach them like theyre my kids, just like I teach my kids.” I thought I can help

  • this generation even if five or six kids in the room out of 30 or 40 get it, that’s

  • five or six kids that are going to be successful in life and I changed some lives there. That,

  • to me, was more important than promoting the book on the media.

  • Dave: It’s an incredible motivator when you realize that an hour of your time can

  • change someone’s entire trajectory and that’s the same reason I do the Bulletproof Executive

  • work because I get the feedback every day from people saying, “Everything is different

  • because I figured out that little thing that you happened to mention somewhere.” Same

  • thing, one of those kids will come back to you 10 years later. I imagine youve probably

  • gotten some feedback like that saying, “Thanks. You told me this, I did that, and what do

  • you know? I’m in a different place in my life.” Do you hear that?

  • Tom: It’s interesting you brought that up because in 2011, I moved on. I wrote another

  • book called The Top 100 Cheapest Places to Retire in the US and that was I decided Rich

  • Habits wasn’t going to be successful, so I’m moving on. Then, I got an email in February

  • of 2012 from a reader who said that the Rich Habits helped change their life, and they

  • said, “Your book was great. It was even better than The Wealthy Barberand I confess,

  • I had never heard of The Wealthy Barber, but I did a little research and I found out that

  • it was written by a Canadian. They sold two-and-a-half million copies and so I took the email that

  • I got from the reader and I forwarded it to the author, David Chilton, and it basically

  • said, “My book is better than your book.” What I was really trying to do was find out

  • how the heck, if I have a better book according to this reader, how the heck did he sell two-and-a-half

  • million books and I’m struggling? At the time, I don’t think I had, besides the 2000

  • books I gave away and the 2000 books I sold to libraries and stuff, I really didn’t

  • have many books sold, so I wanted to know. I’ll be darned if the guy called me within

  • about a minute. The first thing he said to me was, “So your

  • book is better than my book.” I got him on the phone and I guess that was the hook.

  • I asked him. I said, “David, how the heck did you sell two-and-a-half million copies?”

  • and he said, “You got to conquer the media, Tom, TV, radio, print and digital,” so I

  • decided at that point I was going toHe led me down a path by having me read a book

  • that he was in on how to promote your book, so I read it and that led me to another person

  • and next thing I knew, I was doing interviews on 150 radio stations and that led me to my

  • publicist. I’m glad I didn’t quit, Dave. This is

  • one of the things that I should have learned from my own research. I should have taken

  • a page out of my own book: Focus, persistence, and patience. That was one of the three characteristics

  • that set wealthy people apart from poor people and here I was violating that because I was

  • essentially moving on and giving up on Rich Habits, but then I got back on and I persisted

  • and eventually, Yahoo Financially Fit, they caught an article that I had written and they

  • liked it. They decided to interview me and they have a very popular show called The Financially

  • Fit, and they came in here with their TV crew. The interview went viral. They never had more

  • than 800,000 hits on their website. They had 2.2 million hits within 24 hours and one of

  • the people that read or watched the video was Dave Ramsey, the number three radio host

  • in the nation, and he had me on his radio show. He was talking about the book for three

  • days and then he finally got me on the show. I went from, I don’t know, 35,680-something

  • on Amazon to number seven overnight in all books. I was ahead of J.K. Rowling. I was

  • ahead of at the time, the number one New York Times bestseller, Lean In. I think I sold

  • 20,000-25,000 books in three days. Dave: That definitely makes your day. I spent

  • five years writing my first book. Wiley published it. It’s called The Better Baby Book and

  • it sold less than 5,000 copies and it’s the very best that I know how to write in

  • terms of knowledge and in terms of improving the entire life of a person, and I realized

  • the same thing as you. I don’t know the book marketing game. It is complex and I’ve

  • been surrounding myself with successful authors and learning from them and helping them, and

  • planning what I’m going to do for my next book and even to re-launch that book because

  • I think the books are going to help people, but they don’t help people if no one reads

  • them. That’s part of being an author is getting

  • people to understand what’s in it for them to read your book, so I’m really hoping

  • that I can go down that same path with my book. In the meantime, I know my blog is helping

  • people. I don’t get paid per copy on the blog, but I don’t care. It’s helping people.

  • It’s a good thing, right? Tom: Yeah, and I want to makeThere was

  • one metaphor that David used that really resonated with me. We were talking and I guess I must

  • have said something about tennis and he said, “Writing a book is like the first serve

  • in tennis. The rest of the match is promotion. That’s what makes a successful author, not

  • writing the book. The promotion activities that you have to do.” Boy, I’m telling

  • you Dave, the guy was spot on. He is absolutely 100% right. The difference between a successful

  • book and an unsuccessful book is the amount of promotion that you receive and the amount

  • of effort that you put into promoting a book. Dave: It’s amazing what can happen there.

  • There’s a comedian with a popular podcast named Joe Rogan who came across my work on

  • Bulletproof Coffee and things like that. My blog was already getting pretty popular, but

  • he started talking about it all of a sudden, and I’m really grateful that this one thing

  • like that like you had with Yahoo can help other people know about the work and then

  • they can check it out and do things like that. It’s often serendipitous when something

  • like that happens. There’s some other habits that you talk

  • about and there, I think youre learning from someone who’s really successful, which

  • I think is a good habit in and of itself, but you said only six percent of wealthy people

  • gossip. I maintain a no-gossip rule in the Bulletproof Company and were a tiny company,

  • but the rule is anytime someone’s here, we don’t talk crap about someone. If so,

  • we get on Skype and we talk to each other face-to-face to put it out there. What’s

  • the wealthy people don’t gossip rule all about?

  • Tom: That one I actually thought that that statistic, because I tracked over 200, I think

  • 207 data points I tracked that separate the wealthy from the poor, and that one was so

  • glaringly set them apart, I thought, “Boy, maybe my data’s wrong.” What was interesting

  • is when I had the interview with Dave Ramsey, he said the same thing that you just said.

  • He said, “That struck me, that one difference between the rich and the poor,” he said,

  • because I have a no-gossip policy at work.” Dave: Oh, he does? Wow.

  • Tom: Yeah. He’s on the air. I have him recorded on the air saying that. I said, “My gosh,

  • this statistic is spot on.” You think gossip wouldn’t be such a bad thing if all the

  • gossip we were doing was positive and uplifting and building up people, right?

  • Dave: “That guy’s just too good. I can’t stand it.“ Yeah, right.

  • Tom: [crosstalk 00:41:13]. If that was the kind ofbut I’ll tell you what, most

  • of the people in life are struggling financially, and the reason theyre struggling financially

  • is because they operate from a negative mindset, and the reason why they gossip and it’s

  • negative gossip is because of that, so it’s all connected. It’s all interrelated, and

  • this is why successful, wealthy people do not allow gossip in the office. They shut

  • it down. They don’t want any of that going on because they know it creates problems and

  • it damages relationships. It destroys relationships, so that’s why Dave had a no-gossip policy

  • and that’s why you do because you understand that intuitively.

  • I don’t know how you know that, but I didn’t know that. That was, at the age of 48, I learned

  • that for the first time and I wished somebody told me when I was 9 or 10. “Gossiping is

  • bad. Don’t gossip.” I wished my parents told me that and I wished they’d enforced

  • it, but unfortunately, the majority or 95% of the population in this country, their parents

  • don’t teach them these kinds of things. Dave: I think the internet may have something

  • to do with that, too. It’s so painfully easy to fall into the gossip trap, especially

  • when there’s time delayed. You can send an email. You can post stuff in social media

  • and it quickly devolves into gossip. I’ve had to exercise a lot of restraint because

  • it’s one thing to say, “This rule is wrongorThis recommendation is not a good one

  • because it doesn’t make sense.” It’s another thing to say, “Youre a jerk and

  • youre blah, blah, blah.” The obvious anyone with integrity, their normal response

  • to something like that is to gossip. You come back, “Yeah, well …” so I’ve really

  • been exercising my own self-control there around not turning my blog and things like

  • that into a source of gossip because it’s just not useful.

  • Stick to the facts, stick to what’s important, stick to positive relationships and say nice

  • things about people who deserve it. If you do that, I think it contributes to your wealth

  • and certainly, it makes everyone happier, even if it makes no one wealthier, and that’s

  • still a form of wealth in my book. Tom: Absolutely. Youre spot on there.

  • Dave: Let’s talk about, you mentioned exercise. You mentioned not eating junk food. The other

  • thing in your book that’s particularly coolYou talk about waking up early, before

  • sunrise, and doing something for self-improvement. Why early instead of late? Isn’t that a

  • personal preference thing? Tom: Yeah, it’s a significant rich habit

  • because wealthy people in general wake up three hours before they actually get into

  • their office or their place of business, wherever that might be. The interesting thing is what

  • do they do with that three hours. What they doThere’s a range of activities. It

  • includes the daily self-help reading, self-improvement reading. It includes the daily aerobic exercise.

  • In some cases, wealthy people were mapping out their day. Theyre creating their to-do

  • lists. In other cases, they were writing speeches that they have to give. In other cases, they

  • were preparing lesson plans because they were adjunct professors teaching at night, expanding

  • your meansrich habit. They were writing books. They were writing

  • articles, publications. They were doing any number of things that were positive, moving

  • you forward kind of things, helping your career type stuff, helping your health type stuff,

  • making your life better. In those two or three hours that they spent in the morning, they

  • got more accomplished productively. In a lot of cases, they were pursuing some chief aim

  • in life or main purpose, part of the expand your means rich habit.

  • They were doing something to help pursue some dream that they had, many of them, and that’s

  • something that they did even before they got to work, and then they did their job, and

  • then at night, they would either do the same thing or they would do networking or building

  • relationships, things like that, and then start the whole process all over again. It’s

  • like I said, it’s that snowflakes on the mountainside kind of stuff. It builds up and

  • it builds up, and you have an avalanche of success in that one day.

  • Dave: Do wealthy people engage in performance-enhancing substance use? Coffee would be an example,

  • but other things. Do they avoid alcohol more? What’s the take on that? I’ve seen a lot

  • of questions about that from big media lately. Tom: The answer is yes, and it’s 55% of

  • the wealthy stayed away from drugs and alcohol, meaning they didn’t abuse the drugs and

  • alcohol, whereas it was, boy, I wish I had it in front of me, but I think it was 63%

  • of the poor admitted to abusing it, alcohol and drugs. It’s not just alcohol. There’s

  • gambling; 77% of the people who were in my poor group, they gambled on the lottery at

  • least weekly, and 94% of the wealthy didn’t. All of these vices that we know are bad, the

  • wealthy people understand and they stay away from. They don’t want to lose money. They

  • want to make money. The poor people, unfortunately, are picking up these habits from home, predominantly.

  • Their environment, too, but predominantly from home and [inaudible 00:46:58] you see

  • your father going to OTB and you say that’s the normal thing. Normal people do that because

  • my dad does it. He does it every week, so you do it. You pick it up and it becomes a

  • poverty habit. My dad or my mom drinks a lot, so you see that and you follow their poverty

  • habit and you drag that into your adult life. What the wealthy people do is they learn that

  • rich habit from home. Theyre very fortunate because they learn it from their parents.

  • They don’t have those poverty habits. If they don’t, they pick it up during life

  • either through the School of Hard Knocks or through a success mentor that they run into

  • at work or it’s a great teacher or through books. Books are another way to find mentors,

  • so you can learn these rich habits and the right things to do through those five ways:

  • Parents, teachers, careerin your career you have a success mentor in your career,

  • or books, or through the School of Hard Knocks. Dave: Are you a fan of Napoleon Hill? Think

  • and Grow Rich? Tom: Yeah.

  • Dave: [crosstalk 00:48:05] self-help improvement. Tom: Yeah, I must have read that book about

  • a half a dozen times. That guy was amazing and so far ahead of his time. I have to say

  • he had a little bit of opportunity good luck. He stumbled into Andrew Carnegie. That’s

  • the story. He had to write an article for a paper and so they asked him to interview

  • people like I guess Andrew Carnegie was on the list, so he went and Andrew Carnegie said,

  • This is my opportunity to share my rich habits.” In his case, what came out of that

  • was more than just Think and Grow Rich. It was the concept of the mastermind group, using

  • people, building relationships with people, surrounding yourself with people, and the

  • mastermind is an interesting thing because I think 99% of the people get the mastermind

  • wrong. A mastermind group really only works if everybody

  • is doing the same thing. If everybody’s writing a bookIf youre writing a book,

  • find four other authors who are writing books, and that becomes your mastermind group. I’ve

  • tried mastermind groups, probably three or four of them in the past, and they never work

  • because one guy is doing this, one woman’s doing that, and everybody’s got their own

  • agenda. The real value of a mastermind group, and this is what happened with Andrew Carnegie,

  • is they were all pulling the same cart. They were all doing the same thing. That’s when

  • a mastermind group has real value. Dave: What’s the biggest size of a mastermind

  • group that would work in your opinion? Tom: I think if you have more than six people,

  • you run into time constraints because six people, you can run a mastermind group with

  • six people in an hour. If you go above six people, youre going to run into problems.

  • You know it’s like anything else. That’s why 20 to 30 minutes of aerobic exercise is

  • such a good number because people will do 20 to 30 minutes. People will do a mastermind

  • group that’s 40, 45 minutes, tops an hour. Theyll push away when it’s … Theyll

  • find it too time-consuming eventually and drop out.

  • Dave: That makes good sense. I’ve been exploring masterminds lately and there’s an awful

  • lot of them forming and all of them seem to have an economic reason to be big, but what

  • you want to do is spend really good quality time with a small number of high quality people

  • which makes it less of a business model, but maybe more impactful.

  • Tom: That’s right. Dave: There’s a question that I’m really

  • eager to ask you and this is a question that I’ve asked everyone who’s come on more

  • than a hundred episodes of Bulletproof Executive Radio, and it’s the final question of the

  • interview. It’s what are the top three recommendations you would have for people who want to perform

  • better in their lives? This isn’t just from your book. It’s from your entire life’s

  • experience, the three most important pieces of advice.

  • Tom: I will tell you it’s no question. It’s your limiting beliefs. The beliefs that we

  • hold inside of us in our subconscious mind, those limiting beliefs hold you back in life.

  • I don’t know if youve ever heard of Brian Tracy, but the guy wrote a book called The

  • Psychology of Achievement and he came out with a [crosstalk 00:51:26]. That actually,

  • if it wasn’t for Brian Tracy and that Psychology of Achievement, I would not have passed the

  • CPA exam because at the time I was under the impression I was dumb. I grew up in a family

  • of eight. I had a lot of older siblings, and they did not miss an opportunity to call me

  • an idiot, so I grew up honestly thinking I was an idiot. Even though I occasionally got

  • straight As, I thought that was fluky, so I think your limiting beliefs that you take

  • with you in your adult life. I think those limiting beliefs are the things

  • that hold us back the most. I think people need to get out more and network and build

  • relationships. I really think that’s important. I think procrastination. I talk about this

  • on my Rich Habits website. There are really five strategies to avoid procrastination.

  • I think if you can make it a rich habit not to procrastinate and it’s a big if, but

  • wealthy people have tools that they use to help them, those three things I think are

  • really critical to success in life. Dave: Thank you for that well thought out

  • list. I imagine having studied 200 habits like that, you were going to have some pretty

  • epic answers, so that’s really cool. Tom: Thank you, Dave.

  • Dave: Would you, Tom Corley, please let people know your URL, your Twitter handle, and the

  • other ways they should reach out to you and how they can get on the list for your new

  • book because if youre planning to have kids or you already have kids, I think this

  • is going to be a really important book and I want an advance release of it. As soon as

  • I can read it, I’ll start teaching my kids. Tom: No worries. RichHabits.net is the heartbeat

  • of really everything that I’m trying to articulate with the Rich Habits. I have all

  • my research data on there, all my research articles, and there’s a lot of reports,

  • and you can even get someWe have a couple of eBooks that were going to put on there

  • real soon, so if they go on RichHabits.net, and my Twitter handle’s RichHabits and my

  • Facebook is RichHabits, and Tom Corley is my LinkedIn, so were exploring this new

  • thing called HootSuite. I think you probably know it better than I do.

  • Dave: Yeah, we used it every day. Tom: I don’t know anything about it.

  • Dave: It’s a good interface for all those things, so when you say something once you

  • can say it everywhere instead of saying it 10 times. Itll save you enormous time.

  • Youll love it. Tom: Really, Rich Habits is the [crosstalk

  • 00:54:04]. Dave: That’s the main place.

  • Tom: If you google Rich Habits, trust me, itll [crosstalk 00:54:08] four or five

  • pages, thanks to the media. Dave: Yeah, youre pretty well-known and

  • your work is worthy of respect and, the people who are listening today, it’s worth the

  • time to read your book, and I believe your next one as well. I can’t wait to see it

  • myself. Tom, thanks again for being on the show.

  • Tom: All right. Thank you, Dave. I really appreciate it.

  • Dave: If youre driving today in your car in traffic or maybe watching us on iTunes

  • or on YouTube, thank you. I really appreciate your time today and did my best not to waste

  • it. If you appreciated this, and you enjoy a good cup of coffee, check out Bulletproof

  • Coffee. It’s on UpgradedSelf.com and I’m about to publish some amazing new research

  • on what’s actually in the coffee, and the level of toxins in coffee and where this all

  • comes from. At the end of the day, it’s all about performing better up here, which

  • requires that you perform better down here. If youre listening, up here is your head

  • and down here is your heart. Have a great day.

  • Featured

  • Resources

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  • Bulletproof Toolbox Podcast #117, Tom Corley

  • 8

  • © The Bulletproof Executive 2013

Dave: Hi there. It’s Dave Asprey, Bulletproof Executive, and youre here with Bulletproof

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