Name: 【TED】Susan Etlinger: What do we do with all this big data? (Susan Etlinger: What do we do with all this big data?)
Uploaded: 2014-11-12T23:58:10.000Z
Duration: 12 min 28 s
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The moon landing, the internet, the ability to sequence the human genome

but it also taps into a lot of humans’ fear

and about thirty years ago, the cultural critic Neil Postman wrote a book call the amusing ourselves to death

And here’s what he said comparing the dystopian visions of George Orwell and Aldous Huxley

He said ‘Orwell fear that we will become a captive culture; Huxley fear that we would become a trivial culture.’

Orwell fear the truth would be conceal from us and Huxley fear we would be drown in the sea of irrelevance.

In a nut shell, it’s a choice between big brother watching you and you watching big brother.

But it doesn’t have to be this way, we are not passive consumer of data and technology.

We shape the role it place in our life and the way we made meaning from it.

But to do that, we have to pay as much attention to how we think as how we code

We have to ask question and hard question to move pass counting things to understanding them

We’re constantly bombarded with stories about how much data there is in the world

But when it comes to big data, and the challenge is interpreting it

There’s also the speed of which it moves

And here are just the few examples, Images

And what unites these despair it types of data

Now, there’s a group of data scientists at the university of Illinos at Chicago

And they are called the Health Media collaboratory.

And they have been working with the center for disease control

To better understand, how people talk about quitting smoking

And what they can do collectively to help them quit.

The interesting thing is if you wanna understand how people talk about smoking

First you have to understand what they mean, when they say smoking

And on Tweeter, they are four main categories.

So…then you have to think about what have the people talk about electronic cigarets?

And there are so many different ways that people do this

And people are messy and were complex and we use metaphors and slang and jargon

And we do this twenty-four seven and many many languages.

And then as soon as we figure it out, we change it up.

So…did this ads that cdcs put on these television ads that feature a woman with a hole in her throat

And that were very graphic and very disturbing

Did they actually have an impact on whether people quit?

And helpfully, the collaboratory respect the limits of their data

But they were able to conclude that those advertisements and you may have seen them

They have the affect of jotting people into a thought process.

That may have an impact on future behavior.

And…what I admire, and appreciate about this project design from the fact, including the fact

It’s a fantastic example of courage and the face of the sea of relevance.

And so…it’s not just big data that causes challenge and interpretation.

Because let’s face it. We human-beings have a very rich stream of taking any among of data

That formal president Ronald Reagan was very criticize for making a statement the facts are stupid things

And it was a slip of the tongue. Let’s be fair.

He actually meant to quote John Adams’ defense British soldiers in the Boston Massacre trial

But I actually think there’s a bit of accidental wisdom in what he said.

When I tell you a personal story about why this matters a lot to me

My son Isaac when he was two, he is diagnose with autism.

And he was happy, hilarious, loving and affectionate little guy.

but the metrics on his developmental evaluations, which looked at things like the number of words — at that point, none

Communicate with gestures and minimum eye contact put his developmental level at that of a nine months old baby.

And the diagnosis fact is actually correct but it didn’t tell the whole story.

And about a year and a half later, he was almost four.

I found him in front of the computer one day.

And I did what any you know…upset parents will do

just immediate started hitting the back bottom to see what else he has been searching for

And they were in order men, school, bus and computer (cpyutr)

Because we didn’t know that he could spell much less read

And he looked at me very seriously and said ‘type in the box’

And this is what happens when assessment and analytics over value one matrix in this case verbal communication

And undervalue others’ such as creating problem solving.

And so he found a work around to find out what he needed to know.

And when you think about it, it makes a lot of sense.

Because forming a question is really complex process.

But he can get himself a lot of way there. By putting a word in the search box.

And so this little moment had a really profound impact on me.

In our family. Because it helps us change our reference for what’s going on for him.

And worry of a little bit less and appreciate his resource more.

And they’re vulnerable to misuse willful or otherwise.

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【TED】Susan Etlinger: What do we do with all this big data? (Susan Etlinger: What do we do with all this big data?)

people

fear

impact

critical