Vocabulary
- have to: Must do
- in green: Located in or surrounded by green plants or fields.
- shining example: An outstanding and admirable instance; a perfect model.
- next to: Being located along side another
- in the face of: When confronted with something difficult or challenging.
- as opposed to: In contrast to; rather than.
- in particular: Specifically; especially.
- mark up: To increase the price of, to make more profit
- go against: To disagree with or challenge someone
- best practice: A procedure that has been shown by research and experience to produce optimal results and that is established or proposed as a standard suitable for widespread adoption.
- look at: To use your eyes to focus on something
- ever since: Continuously from a past time until now.
- has over: To invite someone to your house.
- secret of: The key or hidden information that explains something.
- on the basis of: Because of; using as a reason or justification.
- look back: To think about past events
- ancient history: The study of the distant past, from the earliest humans through the first great civilizations.
- up there: In or to a higher place or position; far away.
- right for: Suitable or appropriate for a particular person, purpose, or situation.
- in retrospect: Thinking back on what happened
- set to: To energetically begin to do, e.g. making a fire
- go out: To leave a building (e.g. a house)
- out there: In or to a place that is far away
- look for: To try to find a thing or person that is lost
- in fact: Used to emphasize the truth of a statement, especially one that contrasts with or contradicts something else.
- significant: Large enough to be noticed or have an effect
- present: Being in attendance; being there; having turned up
- opportunity: Time, situation when a thing might be done; chance
- multiple: Having or involving more than one of something
- tremendous: Very good or very impressive
- category: Groups of things that are similar in some way
- aisle: Long narrow space between rows of seats
- environment: Natural world in which plants and animals live
- commodity: Something useful or valuable, usually for sale
- brand: A mark burned on an animal to show who owns it
- bit: Device put in a horse's mouth to control it
- industry: Hard work; being busy working
- initial: First letter of your given name
- quality: Feature associated with someone or something
- acknowledge: To say you have received a letter, gift, etc.
- pile: Large amount of something
- series: Set of stories or articles on a particular subject
- signature: Something that represents a person's work or style
- journal: A diary; record of what you do every day
- private: Being away from others and quiet
- compare: To consider how similar and different things are
- create: To make, cause, or bring into existence
- guess: To give an answer without knowing if it is correct
- lead: Wire for electricity, computer, etc.; cable
- article: Word such as 'a', 'an', or 'the' used before nouns
- reduce: To try to decrease, e.g. your weight if overweight
- target: A goal or amount you are trying to achieve
- profit: Benefit from doing something
- company: Good feeling from being with someone else
- moment: Very short or brief period of time
- lot: What happens to a person in life from chance; fate
- limit: Point beyond which it is not possible to go
- shelf: Flat, narrow surface on an area of rock or sand
- kind: In a caring and helpful manner
- label: A (luxury) brand owned by a company
- operate: To control or handle something, such as a machine
- existential: Philosophy concerning existence
- retailer: Merchant/store who sells goods at retail
- decide: To make a choice or choose after thinking about it
- warehouse: Large building for storing goods, e.g. grain
- success: Achievement of a desired purpose or goal
- diaper: Towel/paper for baby's bottom for urine/feces
- negotiation: A formal discussion to reach an agreement
- pinnacle: Highest point of success, power, fame, etc.
- percentage: Part of a whole divided into hundredths
- illustration: Picture that helps explain something
- gamble: To play games to win money
- membership: Being a member of a group; joining a group
- sear: To use high heat to quickly burn the surface of
- shortly: Quickly; soon; in a moment
- markup: Difference the cost of goods and the price
- skew: To affect data making them incorrect or inaccurate
- headquarter: Main office of a company or organisation
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01:03
She took a brave step forward, leaving behind her comfort zone to chase her dreams.
Vocabulary
- brave
adj. Having courage
- comfort zone
phr. A familiar situation where one feels safe
Explanation
a brave step is a noun phrase, where brave is an adjective modifying the noun step, meaning "a courageous step".
forward is an adverb modifying step, meaning "ahead".
The whole phrase serves as the object, answering the "what" of took (verb) — she took a brave step forward.
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brave
US/brev/
UK/breɪv/
adj.Brave
v.t.To bravely face
A2 Elementary
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80
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
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Michelle Lin posted on 2025/04/01Ever wondered how Costco became a retail giant with its own famous brand, Kirkland Signature? This fascinating case study dives deep into their smart strategy of brand consolidation and supplier leverage, showing you exactly how it paid off big time! You'll pick up advanced vocabulary and gain insights into workplace practicals that are super useful.
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